FieldAware vs Sera Systems
Head-to-head comparison of pricing, features, integrations, and use-case fit.
FieldAware
Cloud field service management for mid-market service organizations
- Starting price
- Custom quote
- Aggregate rating
- 4.0 / 5
- Best team size
- 25-500
- Free trial
- No
Sera Systems
HVAC, plumbing, and electrical management software with modern UX
- Starting price
- Custom quote
- Aggregate rating
- 4.8 / 5
- Best team size
- 5-25
- Free trial
- No
Quick verdict
FieldAware: Mid-market service organizations (25-500 employees) wanting enterprise FSM without ServiceTitan-tier pricing.
Sera Systems: Growing HVAC/plumbing/electrical shops ($500K-$5M revenue) wanting modern UX without ServiceTitan's complexity or cost.
User ratings favor Sera Systems (4.8 vs 4.0).
Decision matrix — which one is right for you?
Pick FieldAware if…
- → Your situation matches FieldAware's target profile: Mid-market service organizations (25-500 employees) wanting enterprise FSM without ServiceTitan-tier pricing
- → Integration ecosystem matters — FieldAware has 5 native integrations vs Sera Systems's 3
- → You want a more mature, stable platform — FieldAware was founded in 2007 (19 years) vs Sera Systems's 2020
Pick Sera Systems if…
- → Your situation matches Sera Systems's target profile: Growing HVAC/plumbing/electrical shops ($500K-$5M revenue) wanting modern UX without ServiceTitan's complexity or cost
- → Post-purchase satisfaction matters — Sera Systems has a higher aggregate user rating (4.8 vs 4.0 on G2 + Capterra)
- → Google Local Services Ads drive your inbound calls — Sera Systems has native GLS integration; FieldAware doesn't
Pricing side-by-side
| Tier | FieldAware | Sera Systems |
|---|---|---|
| Tier 1 | Essentials — Custom | Plus — Custom |
| Tier 2 | Professional — Custom | Pro — Custom |
| Tier 3 | Enterprise — Custom | Premier — Custom |
Both FieldAware and Sera Systems use custom-quoted pricing — typical for enterprise-tier FSM platforms. Expect 30-60 minute discovery calls from each before getting a number, with pricing in the $250-$800 per user per month range for either. Request quotes from both for apples-to-apples comparison at your specific team size and feature requirements.
Pros & cons
FieldAware
- + Native QuickBooks integration (bidirectional sync)
- + Broad feature coverage (8 core features)
- + 19 years of product maturity (founded 2007)
- − Custom-quoted pricing
- − Smaller US user community than ServiceTitan or FieldEdge
- − Learning curve
- − No public pricing — sales call required for a quote
Sera Systems
- + Higher aggregate user rating (4.8 / 5)
- + Native QuickBooks integration (bidirectional sync)
- + Built-in Stripe payment processing
- + Native Google Local Services Ads integration
- + Broad feature coverage (9 core features)
- − Newer platform with smaller customer base (founded 2020)
- − Less mature than ServiceTitan
- − Smaller implementation partner ecosystem
- − No public pricing — sales call required for a quote
Implementation timeline comparison
FieldAware
3-6 months for full deployment with dedicated implementation manager
Sera Systems
3-6 months for full deployment with dedicated implementation manager
Enterprise-tier platforms ($250+/user/mo) typically require 3-6 months with dedicated admin time, custom pricebook setup, and phased rollout to field techs. Mid-tier platforms reach operational status in 4-8 weeks with optional paid onboarding. Entry-tier platforms are designed for self-service onboarding in 1-3 weeks. Always plan for 2-4 weeks of parallel operation with your existing system before cutting over.
Feature comparison
Only in FieldAware
- + work orders
- + customer portal
- + asset tracking
- + reporting
- + service agreements
Both have
- ✓ scheduling
- ✓ dispatching
- ✓ mobile app
Only in Sera Systems
- + invoicing
- + marketing attribution
- + membership management
- + consumer financing
- + pricebook
- + kpi dashboards
Integrations
Only in FieldAware
- + netsuite
- + sage
- + salesforce
- + xero
Both integrate with
- ✓ quickbooks
Only in Sera Systems
- + stripe
- + google local services
Which fits better in each trade
| Trade | FieldAware fit | Sera Systems fit | Winner |
|---|---|---|---|
| HVAC | 7 / 10 | 9 / 10 | Sera Systems |
| Plumbing | 7 / 10 | 8 / 10 | Sera Systems |
| Electrical | 7 / 10 | 8 / 10 | Sera Systems |
Vertical-fit scores combine feature coverage, customer base concentration, and the tool's own positioning for the trade. See methodology.
Frequently asked questions
Which is better, FieldAware or Sera Systems?
Neither is universally better — they target different buyers. FieldAware is best for Mid-market service organizations (25-500 employees) wanting enterprise FSM without ServiceTitan-tier pricing. Sera Systems is best for Growing HVAC/plumbing/electrical shops ($500K-$5M revenue) wanting modern UX without ServiceTitan's complexity or cost. See the decision matrix above for situation-specific guidance, or jump to the per-vertical winner table if you're in a specific trade.
Is FieldAware cheaper than Sera Systems?
Both FieldAware and Sera Systems use custom pricing or have similar entry costs — request quotes from both to compare apples-to-apples for your specific team size.
Can FieldAware and Sera Systems integrate with QuickBooks?
FieldAware integrates with QuickBooks natively. Sera Systems integrates with QuickBooks natively. Both work with QuickBooks Online; confirm QuickBooks Desktop support before signing if your accountant uses Desktop.
Do FieldAware or Sera Systems offer a free trial?
FieldAware: no free trial advertised; demo on request. Sera Systems: no free trial advertised; demo on request.
How long does FieldAware vs Sera Systems take to implement?
FieldAware: 3-6 months for full deployment with dedicated implementation manager. Sera Systems: 3-6 months for full deployment with dedicated implementation manager. Implementation length scales with pricing tier — enterprise platforms ($250+/user/mo) require 3-6 months with dedicated admin time; mid-tier platforms typically reach operational status in 4-8 weeks with optional paid onboarding.
Can I migrate from FieldAware to Sera Systems (or vice versa)?
Yes, but expect data normalization work. Customer records and active jobs typically import cleanly via CSV. Historical job data, recurring service agreements, and custom pricebooks rarely transfer perfectly — most shops leave historical data in the source system as archival reference rather than migrating it. Budget 2-4 weeks of parallel operation between the two systems during the cutover.
FieldAware vs Sera Systems: which has better customer support?
Both FieldAware and Sera Systems offer email support across all tiers, with phone and live chat typically reserved for higher tiers. Response time SLAs vary by tier — entry-tier customers usually get 24-48 hour email response; enterprise customers get dedicated account managers with same-day response. Read recent G2 reviews specifically for support-quality signals before committing.
Which is better for solo contractors vs growing teams?
For solo contractors and 2-3 person teams, the lower-priced option (either) typically wins on cost without sacrificing core features. For growing teams (5-15 employees), evaluate based on which platform's upper tiers include the features you'll need at your 12-18 month projected scale rather than buying for today's team size. For established 15+ employee operations, the depth of enterprise features (reporting, multi-location, marketing attribution) matters more than entry-tier price.
Need a deeper look?
See our full reviews with detailed pricing tiers, integration depth, and weaknesses.