Financing · Direct Lenders
Service Finance Company Review
Truist-owned point-of-sale installment lender for home-improvement contractors, with 50+ programs
Quick verdict
Who Service Finance Company fits: Established home-improvement contractors (HVAC, roofing, windows and doors, remodeling, flooring) who sell in the home and want a Truist-owned direct lender with a wide menu of promotional and installment programs. Trade-offs: Dealer fees, customer APRs and loan limits are not published; sales-led enrollment; deferred-interest plans need careful explanation; no card payments for customers.
Fees & terms
Service Finance lends directly under its own license and says it offers more than fifty programs, including no-interest, deferred-interest and long-term installment plans. Dealer fees, customer APRs and loan limits are not published; they are discussed after you submit a dealer sign-up form and take a call.
- Cost to contractor
- Not published; dealer terms are discussed on a call after the sign-up form
- Customer APR
- Not published; varies by program (no-interest, deferred-interest and long-term installment plans)
- Loan size
- Not published; fixed-amount, fixed-term installment loans for home-improvement projects
Affiliate disclosure: The link to Service Finance Company on this page goes to its own site and is not an affiliate link.
About Service Finance Company
Service Finance Company, LLC is a point-of-sale lender for home-improvement contractors. It describes itself as a nationally licensed sales finance company and an approved FHA Title I lender (NMLS 140908), and its privacy notice says it is a subsidiary of Truist; Truist announced the acquisition in 2021. Its mailing address is in Boca Raton, Florida.
Service Finance says it offers more than fifty financing programs with promotional and standard installment terms, including no-interest, deferred-interest and long-term installment plans. The loans are fixed-amount, fixed-term installment loans, not revolving credit lines. It says it finances over 500 home-improvement products and services, including roofing, insulation, HVAC, kitchen and bath remodeling, windows and doors, flooring, fences, sheds and pools.
Dealers apply through a sign-up form and a follow-up call, then offer financing through a dealer portal or the Service Finance dealer app for iOS and Android. Customers make payments by mail, through an online borrower portal or by phone, using check, ACH, money order or cashier's check; Service Finance does not accept credit or debit card payments.
The trade-off: you get a bank-owned lender with a deep program menu, but dealer fees, customer APRs and loan limits are not published, so you only learn the cost after the sales call.
How it works
You submit Service Finance's business sign-up form and a representative calls to discuss enrollment. Once enrolled, you present financing to the homeowner during the sale through the dealer portal or the dealer mobile app. Service Finance lends directly under its own licenses, with programs that include no-interest, deferred-interest and long-term installment plans, each a fixed-amount, fixed-term installment loan. The customer then repays Service Finance by mail, online through its borrower portal, or by phone. Dealer fees and customer rates are set in your dealer agreement and are not published.
Pros & cons
What works
-
Owned by Truist
Service Finance's privacy notice says it is a subsidiary of Truist, which announced the acquisition in 2021.
-
Broad program menu
Service Finance says it offers more than fifty programs, including no-interest, deferred-interest and long-term installment plans.
-
Licensed direct lender
It describes itself as a nationally licensed sales finance company and an approved FHA Title I lender, so it lends directly rather than brokering.
-
Wide product coverage
Service Finance says it finances over 500 home-improvement products and services, from roofing and HVAC to windows, flooring, fences and pools.
-
Dealer portal and app
Dealers can offer financing through a web portal or the Service Finance dealer app for iOS and Android during the in-home sale.
What doesn't
-
Pricing not published
Dealer fees, customer APRs and loan limits are not on Service Finance's site; you learn them after the sign-up form and sales call.
-
Deferred-interest plans need explaining
Some programs are deferred-interest plans, where interest that builds up during the promotion can be charged if the balance is not paid in time. Explain the terms clearly.
-
No card payments for customers
Customers can pay by check, ACH, money order or cashier's check, online or by phone, but Service Finance does not accept credit or debit card payments.
-
Sales-led enrollment
There is no self-serve signup; dealers submit a form, including annual revenue, and wait for a call.
Features & integrations
Key features
Integrations
Frequently asked
Who owns Service Finance Company?
Truist. Service Finance's privacy notice (revised May 2025) says it is a subsidiary of Truist, and Truist announced the acquisition in its third-quarter 2021 results.
How much does Service Finance cost a contractor?
Service Finance does not publish dealer fees, customer APRs or loan limits. You submit a business sign-up form and a representative calls you. Get the full fee schedule for every program in writing before you enroll.
What financing programs does Service Finance offer?
It says it has more than fifty programs with promotional and standard installment terms, including no-interest, deferred-interest and long-term installment plans. All are fixed-amount, fixed-term installment loans rather than revolving credit.
What trades does Service Finance serve?
Home improvement broadly. Service Finance says it finances over 500 products and services, including roofing and insulation, HVAC, kitchen and bath remodeling, windows and doors, flooring, fences and awnings, sheds and pools.
Other financing options
Wisetack
Pay-over-time financing embedded in home-service software, with a flat merchant fee
GreenSky
Bank-funded point-of-sale home-improvement loan program for contractors
Hearth
Contractor software with a multi-lender financing marketplace, sold by annual subscription
Acorn Finance
Free-to-contractor lending marketplace: customers compare offers from 20+ lenders
Foundation Finance Company
Home-improvement installment financing with first and second looks across credit tiers
Synchrony HOME
Synchrony Bank revolving credit for home projects, with deferred-interest and fixed-APR promotions