Lead generation ยท Morocco ยท Head-to-head

Aljady vs Bricoul.ma

Two Morocco lead generation options, compared side by side for Morocco trades.

Which should you choose?

Aljady edges ahead on our Morocco tiering (Tier S vs A), but both are workable โ€” the right pick depends on your trade, region, and the Morocco-specific notes below.

Aljady

Tier S ยท Recommended

Le guide de rรฉfรฉrence des marchรฉs publics au Maroc โ€” veille et alertes IA

A Moroccan public-procurement intelligence platform โ€” broad (90,000+ tenders across all sectors including BTP) with AI alerts, a reference-price tool and competitor/bid-history analytics. Complements Datao; more horizontal but covers construction strongly.

Pros

  • + Huge tender coverage (90,000+)
  • + AI alerts + 7-day free trial
  • + Bid-history / competitor analytics
  • + "Prix de rรฉfรฉrence" calculator

Cons

  • โˆ’ Horizontal โ€” not BTP-only
  • โˆ’ Subscription pricing not public
  • โˆ’ French-only
  • โˆ’ Public tenders only

Morocco note

Real-time veille on Moroccan marchรฉs publics that extracts the bordereaux de prix, lots and quantities and surfaces competitorsโ€™ submission history and success rates โ€” useful for pricing a public bid in a thin-margin market.

Typical Morocco pricing: Subscription with a 7-day free trial; tiers not disclosed.

Bricoul.ma

Tier A ยท Workable

Connecter particuliers et artisans vรฉrifiรฉs (CIN, RC, certifications)

A Moroccan artisan marketplace with explicit paid "forfaits" (subscription packages) for artisans and rigorous verification (CIN, RC, certifications). Trades-focused โ€” plumber, electrician, painter, carpenter, HVAC, glazier. Another genuine paid-lead-gen entry.

Pros

  • + Trades-focused
  • + Strong verification (CIN/RC/certifications)
  • + Paid artisan packages (real monetization)
  • + FR/AR

Cons

  • โˆ’ Appears Casablanca-centric / smaller scale
  • โˆ’ No app confirmed
  • โˆ’ Pricing not public
  • โˆ’ Younger/smaller than Bricole or Sabab

Morocco note

Verifies artisans against CIN, RC and certifications and sells them lead packages โ€” a more trust-vetted, genuinely paid lead channel, though currently smaller and Casablanca-weighted.

Typical Morocco pricing: Artisan subscription "forfaits" (tiers not public).

More Morocco options

See all Morocco lead generation vendors and the rest of the Morocco directory.