Lead generation · Morocco · Head-to-head

Aljady vs Bricoul.ma

Two Morocco lead generation options, compared side by side for Morocco trades.

Which should you choose?

Aljady and Bricoul.ma are both Tier S: our check found each one's prices published on its own website, so you can compare their costs before talking to sales. The tier is not a quality ranking: weigh the pros, cons, pricing and Morocco-specific notes below against your trade and region.

Aljady

Tier S · Published prices

Veille des marchés publics marocains avec alertes IA

Aljady is a Moroccan public-procurement monitoring service. Its legal notice names Side Invest SARL AU as publisher, while its CGV name AVIVO SOLUTIONS SARL AU (Casablanca) as the company that publishes and sells the service. It sends AI-personalised alerts on tenders from the public procurement portal, extracts the price schedules (bordereaux de prix), lots and quantities from tender documents, and shows competitors' submission history, success rates and average amounts. The site shows more than 110,000 archived tenders and more than 4,000 open tenders, with construction, electrical works and water and sanitation among the sectors covered.

Pros

+ Published monthly and yearly prices
+ 7-day free trial without a bank card
+ Extracts bordereaux de prix, lots and quantities from tender documents
+ Competitor submission history and success rates

Cons

− Covers all sectors, not only construction
− Public tenders only, no private-sector leads
− Site in French only
− Multi-user access only on the custom Entreprise plan

Morocco note

Aljady says it extracts the bordereaux de prix, lots and quantities from Moroccan public tender files and shows which companies bid and how often they win, which helps when preparing a public-works bid. Payment is by bank transfer, per its CGV.

Typical Morocco pricing: Essentiel 590 MAD HT per month or 6,000 MAD HT per year (3 sectors); Pro 990 MAD HT per month or 10,000 MAD HT per year (5 sectors); Entreprise on quote. VAT at 20% is added. 7-day free trial.

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Bricoul.ma

Tier S · Published prices

Connecter particuliers et artisans vérifiés au Maroc

Bricoul.ma is a Moroccan directory of artisans (plumbers, electricians, painters, carpenters, air-conditioning, aluminium and glazing workers) that clients search by trade, city and neighbourhood. Artisans get a free Basic profile capped at 10 leads a month, or pay for Pro and Premium plans that remove the cap and raise their ranking. Bricoul says all artisans pass a KYC check on their CIN and RC or auto-entrepreneur status.

Pros

+ Published prices, with a free Basic plan
+ Trades-focused catalogue
+ Bricoul says every artisan passes CIN and RC checks
+ Paid plans give unlimited leads and higher ranking

Cons

− Terms leave the company's RC number blank
− No mobile app mentioned
− Coverage beyond Casablanca not confirmed
− Annual prices not shown

Morocco note

Bricoul asks artisans for a Moroccan CIN, an RC or auto-entrepreneur status and a photo holding the CIN before listing them, so an unregistered worker cannot join. The Pro plan at 99 MAD a month lifts the 10-lead monthly cap of the free plan.

Typical Morocco pricing: Basic free (up to 10 leads a month); Pro 99 MAD per month; Premium 199 MAD per month; prices TTC including 20% VAT. Annual billing saves two months, per the site.

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More Morocco options

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