Lead generation · New Zealand · Head-to-head
FairTrades NZ vs NoCowboys
Two New Zealand lead generation options, compared side by side for New Zealand trades.
Which should you choose?
FairTrades NZ and NoCowboys are both Tier S: our check found each one's prices published on its own website, so you can compare their costs before talking to sales. The tier is not a quality ranking: weigh the pros, cons, pricing and New Zealand-specific notes below against your trade and region.
FairTrades NZ
Tier S · Published pricesNZ quote marketplace: homeowners post jobs free, tradies quote with no lead fees or commission
FairTrades is a New Zealand job marketplace where homeowners post a job free, compare quotes side by side and share contact details only after accepting a quote. Tradies build a profile and must pass FairTrades' minimum provider review before quoting; FairTrades says it charges no lead fees and no success commission, and earns from tradie plans instead. Its site lists 28 trades in four groups, and the 6 recent jobs it showed on 30 September 2026 were all in Christchurch.
Pros
- + No lead fees and 0% success commission on every plan
- + Free plan allows up to 3 quotes per rolling 30 days once verified
- + Paid plans do not auto-renew
- + Pro and Business include JobLedger for jobs, reminders and invoices
Cons
- − Operating company not named on the site, terms or privacy policy
- − Recent jobs shown on the site were all in Christchurch
- − More than 3 quotes per 30 days needs a paid plan
- − Plans page does not say whether prices include GST
New Zealand note
FairTrades calls itself Kiwi owned and operated, but its site, terms and privacy policy do not name the company behind it. Its terms say the provider review does not mean every licence, qualification or insurance policy has been checked. The recent jobs shown were all in Christchurch, so check demand in your area before paying for a plan.
NoCowboys
Tier S · Published pricesNew Zealand ratings site for tradespeople and businesses, with a $999 a year business registration
NoCowboys is a New Zealand ratings and review site for tradespeople and other businesses, run by NoCowboys Limited in Auckland. Consumers search by business type and location, read ratings, contact businesses directly, and can post jobs on a free jobs board for businesses to quote on. NoCowboys says it shows 146,730 ratings (September 2026) and that it takes no commission on jobs.
Pros
- + Published price: $999 a year, with no commissions or pay-per-click
- + Registration includes a profile, replies to reviews, a free website build and domain, and an account manager
- + Rating checks include email verification, IP tracking and requests for proof of the job
- + Consumers contact businesses directly, and a free jobs board lets them request quotes
Cons
- − Anyone can add your business and rate it, registered or not
- − Fees are not refundable except at NoCowboys' discretion
- − The site does not say whether the $999 includes GST
- − NoCowboys says most consumers search and contact businesses directly rather than post jobs, so leads depend on your profile
New Zealand note
Covers all of New Zealand. Any consumer can add a business by name and phone number and rate it, so unregistered businesses also collect ratings; paid registration adds a full profile, review tools, a website build and priority over unregistered listings in many areas. NoCowboys says it checks ratings with email verification, IP tracking and requests for quotes or invoices from suspicious raters.
More New Zealand options
See all New Zealand lead generation vendors and the rest of the New Zealand directory.