Lead generation ยท Australia ยท Head-to-head
Bark (AU) vs Yellow Pages (Australia)
Two Australia lead generation options, compared side by side for Australia trades.
Which should you choose?
Bark (AU) carries a reputation warning (see below) and Yellow Pages (Australia) does not. Read the warning before you choose Bark (AU).
Bark (AU)
Tier F ยท Reputation warningLondon-based services marketplace: pros spend credits to respond to customer requests, with up to five pros per request
โ The London company that runs Bark's Australian site has no accreditation on its BBB profile, which is listed under an Austin, Texas address. The profile showed 85 complaints closed in the last three years when checked on 30 September 2026. Under Bark's own terms you spend credits to respond before you can reach the customer, up to five pros can contact the same customer, credits are returned only for an invalid phone number, a non-working email or contact details that are not the requester's, reported within 7 days, and credits bought from 1 November 2025 expire after 3 months.
Bark is an online services marketplace founded in the UK by Kai Feller and Andrew Michael, headquartered in London and majority-owned by private equity firm EMK Capital since 2022. Its Australian site covers business, events, health, home, legal, lessons and pet services as well as trades. Customers post a request for free, pros spend credits to respond, and Bark's terms say a maximum of five professionals will contact the customer on a general request; Bark takes no commission on the job.
Pros
- + No commission on the job; one fee to respond and follow-up messages are free
- + Paying to respond unlocks the customer's phone number and email
- + One-time Get Hired Guarantee re-adds the first starter pack's credits if it wins no work
- + Covers many service categories beyond the trades
Cons
- โ You pay before you know whether the customer will reply
- โ Up to five pros can contact the same customer
- โ Credits bought from 1 November 2025 expire after 3 months (previously 12)
- โ Credits are returned only for an invalid phone number, a non-working email or contact details that are not the requester's, reported within 7 days
Australia note
The Australian site is run by Bark.com Global Limited, a company registered in England and Wales. Bark's careers site says its Melbourne office houses the sales and marketing teams for Australia and New Zealand.
Yellow Pages (Australia)
Tier A ยท ListedThryv Australia's online business directory with free listings and paid ads; the print book is being sold to a Carolwood affiliate
Yellow Pages Online (yellow.com.au) is run by Thryv Australia Pty Ltd, the former Sensis, which Nasdaq-listed Thryv Holdings acquired in March 2021 and rebranded in September 2021. Businesses can list for free; paid ads add postcode targeting, a live chat tool and quote requests that go only to that business, and Yellow Pages says the site receives over 2 million business searches a month. In September 2026 Thryv agreed to sell its print Yellow and White Pages in Australia, the US and New Zealand, their digital editions and Australia White Pages online to an affiliate of Carolwood for $142 million, keeping its Internet Yellow Pages and other online properties.
Pros
- + Free Yellow Pages Online listing
- + On paid ads, quote requests go only to you
- + Postcode targeting and a live chat tool for quote leads
- + Yellow Pages says the site gets over 2 million business searches a month
Cons
- โ Paid online ad prices are not published
- โ Yellow Pages Book ads have a 12-month minimum and renew automatically at the latest price
- โ The print book business is being sold to a Carolwood affiliate, with closing expected in late 2026
- โ Directory advertising: you pay for visibility, not for each job won
Australia note
Thryv expects the print directories sale to close in the fourth quarter of 2026. Yellow Pages Book ads carry a 12-month minimum period and renew automatically every 12 months at the latest price until cancelled.
More Australia options
See all Australia lead generation vendors and the rest of the Australia directory.