Lead generation · Australia
Yellow Pages (Australia)
Australia’s legacy directory, now a Thryv-owned digital-marketing arm
Market position
The Australian Yellow Pages directory, owned by Thryv Australia (US-listed Thryv bought out Sensis/Telstra’s remaining stake in 2021). It is a directory + digital-marketing-services business (free listings, paid advertising, SEO/websites), not a pay-per-lead marketplace — consumers browse and search rather than post jobs. An advertising/discovery channel, not a Hipages-style lead engine.
Australia-specific note
US-owned — Thryv (NASDAQ: THRY) acquired Sensis/Telstra’s remaining stake in March 2021. The ACCC-penalised fake "Yellow Pages" was a separate fraudulent operator, not this legitimate site.
Pros
- + Strong brand recognition + large search volume (claims 2M+ business searches/mo)
- + Free basic listing
- + Thryv-backed full SMB marketing platform
- + National coverage across trade categories
Cons
- − Not a lead marketplace (no post-a-job flow → weaker intent)
- − Advertising packages can mean contracts
- − A separate scammer abused the "Yellow Pages" name (brand-confusion risk)
- − Legacy-directory perception
Typical Australia pricing
Free basic listing; paid advertising/marketing packages (subscription, not pay-per-lead); AUD not public
Why this matters for Australia trades
Licensing is state-administered (e.g., electrical and plumbing licenses per state/territory), and payroll software must lodge Single Touch Payroll (STP) to the ATO and handle superannuation and GST.
Australian trades vendor selection is shaped by state-based licensing, Single Touch Payroll (STP) reporting to the ATO, superannuation obligations, and GST handling — plus local lead-gen platforms like hipages.
Frequently asked
Is Yellow Pages (Australia) a good fit for Australia trades?
The Australian Yellow Pages directory, owned by Thryv Australia (US-listed Thryv bought out Sensis/Telstra’s remaining stake in 2021). It is a directory + digital-marketing-services business (free listings, paid advertising, SEO/websites), not a pay-per-lead marketplace — consumers browse and search rather than post jobs. An advertising/discovery channel, not a Hipages-style lead engine. US-owned — Thryv (NASDAQ: THRY) acquired Sensis/Telstra’s remaining stake in March 2021. The ACCC-penalised fake "Yellow Pages" was a separate fraudulent operator, not this legitimate site.
What does Yellow Pages (Australia) cost in Australia?
Free basic listing; paid advertising/marketing packages (subscription, not pay-per-lead); AUD not public. Pricing and availability can change by region — confirm current Australia pricing on the vendor's site before committing.