Lead generation · Australia
Yellow Pages (Australia)
Thryv Australia's online business directory with free listings and paid ads; the print book is being sold to a Carolwood affiliate
Market position
Yellow Pages Online (yellow.com.au) is run by Thryv Australia Pty Ltd, the former Sensis, which Nasdaq-listed Thryv Holdings acquired in March 2021 and rebranded in September 2021. Businesses can list for free; paid ads add postcode targeting, a live chat tool and quote requests that go only to that business, and Yellow Pages says the site receives over 2 million business searches a month. In September 2026 Thryv agreed to sell its print Yellow and White Pages in Australia, the US and New Zealand, their digital editions and Australia White Pages online to an affiliate of Carolwood for $142 million, keeping its Internet Yellow Pages and other online properties.
Australia-specific note
Thryv expects the print directories sale to close in the fourth quarter of 2026. Yellow Pages Book ads carry a 12-month minimum period and renew automatically every 12 months at the latest price until cancelled.
Pros
- + Free Yellow Pages Online listing
- + On paid ads, quote requests go only to you
- + Postcode targeting and a live chat tool for quote leads
- + Yellow Pages says the site gets over 2 million business searches a month
Cons
- − Paid online ad prices are not published
- − Yellow Pages Book ads have a 12-month minimum and renew automatically at the latest price
- − The print book business is being sold to a Carolwood affiliate, with closing expected in late 2026
- − Directory advertising: you pay for visibility, not for each job won
Typical Australia pricing
Free Yellow Pages Online listing ($0 a month); paid online ads are quote-based with no public prices. Yellow Pages Book ads start from $2 a month (line entry), $8 (in-column), $46 (display) and $53 (awareness), varying by location and industry, with a 12-month minimum and automatic 12-month renewal; the page does not state the GST basis.
Why this matters for Australia trades
Trade licensing is run by the states: Building Commission NSW issues NSW building and trade licences, QBCC licenses Queensland builders, plumbers and drainers (electrical work is licensed separately by the Electrical Safety Office), Victoria’s Building and Plumbing Commission registers and licenses plumbers, Building and Energy registers WA builders and licenses electricians, plumbers and gas fitters, and CBS licenses South Australian building and PGE contractors. Automatic Mutual Recognition lets licence holders from participating states work in NSW and, depending on the occupation, in WA, usually after notifying; Queensland does not take part. Employers report pay and super to the ATO through STP-enabled payroll software each payday, and from 1 July 2026 must pay the 12% super guarantee when they pay wages.
Australian trades vendor selection is shaped by state-based licensing, Single Touch Payroll (STP) reporting to the ATO, super guarantee payments (due with each pay run under Payday Super from 1 July 2026), GST registration once turnover reaches $75,000 (per business.gov.au), and local lead services such as hipages, Localsearch and Yellow Pages.
Frequently asked
Is Yellow Pages (Australia) a good fit for Australia trades?
Yellow Pages Online (yellow.com.au) is run by Thryv Australia Pty Ltd, the former Sensis, which Nasdaq-listed Thryv Holdings acquired in March 2021 and rebranded in September 2021. Businesses can list for free; paid ads add postcode targeting, a live chat tool and quote requests that go only to that business, and Yellow Pages says the site receives over 2 million business searches a month. In September 2026 Thryv agreed to sell its print Yellow and White Pages in Australia, the US and New Zealand, their digital editions and Australia White Pages online to an affiliate of Carolwood for $142 million, keeping its Internet Yellow Pages and other online properties. Thryv expects the print directories sale to close in the fourth quarter of 2026. Yellow Pages Book ads carry a 12-month minimum period and renew automatically every 12 months at the latest price until cancelled.
What does Yellow Pages (Australia) cost in Australia?
Free Yellow Pages Online listing ($0 a month); paid online ads are quote-based with no public prices. Yellow Pages Book ads start from $2 a month (line entry), $8 (in-column), $46 (display) and $53 (awareness), varying by location and industry, with a 12-month minimum and automatic 12-month renewal; the page does not state the GST basis. Pricing and availability can change by region; confirm current Australia pricing on the vendor's site before committing.