Lead generation · Australia · Head-to-head
ServiceSeeking vs Yellow Pages (Australia)
Two Australia lead generation options, compared side by side for Australia trades.
Which should you choose?
ServiceSeeking carries a reputation warning (see below) and Yellow Pages (Australia) does not. Read the warning before you choose ServiceSeeking.
ServiceSeeking
Tier F · Reputation warningAustralian job-lead marketplace: lead subscriptions from AU$129 a month, no commission on work won
⚠ In July 2020 the Federal Court ordered Service Seeking Pty Ltd to pay a $600,000 penalty for misleading online reviews, in a case brought by the ACCC. From July 2016 to November 2018 its Fast Feedback feature let businesses draft their own reviews, which were published automatically if the customer did not respond within three days; about 17,000 were published that way. Service Seeking admitted liability, and the court also ordered injunctions, corrective notices and a compliance program.
ServiceSeeking is an Australian marketplace, run by Service Seeking Pty Ltd since 2007, where customers post jobs and businesses quote on them across trades, household, business and creative services. Businesses list for free and pay for a lead subscription; ServiceSeeking says it sent 267,220 job leads to local businesses in the last 12 months. It charges no commission on work won.
Pros
- + Published entry price: lead subscriptions from AU$129 a month including GST
- + No commission: once you have a customer's contact details you can deal with them on or off the platform
- + Average daily budget, with unused budget rolling over to the next day
- + Auto-recharge can be turned off to cap spend at the initial subscription
Cons
- − Federal Court penalty in 2020 over misleading reviews published from 2016 to 2018
- − No free trial as standard
- − Actual price varies by industry and location and is shown only inside the account
Australia note
Australia only; the site covers Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart, Darwin and Canberra. The published starting price includes GST, and ServiceSeeking emails a tax receipt for each subscription payment.
Yellow Pages (Australia)
Tier A · ListedThryv Australia's online business directory with free listings and paid ads; the print book is being sold to a Carolwood affiliate
Yellow Pages Online (yellow.com.au) is run by Thryv Australia Pty Ltd, the former Sensis, which Nasdaq-listed Thryv Holdings acquired in March 2021 and rebranded in September 2021. Businesses can list for free; paid ads add postcode targeting, a live chat tool and quote requests that go only to that business, and Yellow Pages says the site receives over 2 million business searches a month. In September 2026 Thryv agreed to sell its print Yellow and White Pages in Australia, the US and New Zealand, their digital editions and Australia White Pages online to an affiliate of Carolwood for $142 million, keeping its Internet Yellow Pages and other online properties.
Pros
- + Free Yellow Pages Online listing
- + On paid ads, quote requests go only to you
- + Postcode targeting and a live chat tool for quote leads
- + Yellow Pages says the site gets over 2 million business searches a month
Cons
- − Paid online ad prices are not published
- − Yellow Pages Book ads have a 12-month minimum and renew automatically at the latest price
- − The print book business is being sold to a Carolwood affiliate, with closing expected in late 2026
- − Directory advertising: you pay for visibility, not for each job won
Australia note
Thryv expects the print directories sale to close in the fourth quarter of 2026. Yellow Pages Book ads carry a 12-month minimum period and renew automatically every 12 months at the latest price until cancelled.
More Australia options
See all Australia lead generation vendors and the rest of the Australia directory.