Lead generation · Australia · Head-to-head

Hipages vs Yellow Pages (Australia)

Two Australia lead generation options, compared side by side for Australia trades.

Which should you choose?

Hipages and Yellow Pages (Australia) are closely matched (both Tier A) for Australia lead generation. The right choice comes down to fit: weigh the pros, cons, pricing, and Australia-specific notes for each against your trade and region.

Hipages

Tier A · Workable

Australia's dominant trades lead-gen platform — 33K+ tradies, metro lead-volume leader

Hipages is the dominant Australian trades lead-gen platform — no US equivalent (despite the surface similarity to Angi/Thumbtack). 33,000+ registered tradies, strongest brand recognition among AU homeowners searching for trades work. Subscription + pay-per-lead hybrid model: $200-$600/mo base subscription plus $30-$80/lead depending on category and metro area.

Pros

+ Dominant AU brand recognition — homeowners actively search by name
+ Largest lead inventory in major metros
+ Mature platform with established review systems
+ Hybrid subscription+lead model gives baseline floor

Cons

− Subscription + lead fees stack quickly
− Regional/rural lead supply thinner than metro
− No formal affiliate program for publishers
− Shared-lead dynamics with multiple tradies per job posting

Australia note

Hipages dominates Sydney + Melbourne + Brisbane metro lead volume. Regional/rural lead supply is thinner. No formal publisher affiliate program verified — vendor partnerships are referral-based. Hipages Group (parent) is ASX-listed.

Typical Australia pricing: $200-$600/month subscription + $30-$80/lead

Full review → Visit →

Yellow Pages (Australia)

Tier A · Workable

Australia’s legacy directory, now a Thryv-owned digital-marketing arm

The Australian Yellow Pages directory, owned by Thryv Australia (US-listed Thryv bought out Sensis/Telstra’s remaining stake in 2021). It is a directory + digital-marketing-services business (free listings, paid advertising, SEO/websites), not a pay-per-lead marketplace — consumers browse and search rather than post jobs. An advertising/discovery channel, not a Hipages-style lead engine.

Pros

+ Strong brand recognition + large search volume (claims 2M+ business searches/mo)
+ Free basic listing
+ Thryv-backed full SMB marketing platform
+ National coverage across trade categories

Cons

− Not a lead marketplace (no post-a-job flow → weaker intent)
− Advertising packages can mean contracts
− A separate scammer abused the "Yellow Pages" name (brand-confusion risk)
− Legacy-directory perception

Australia note

US-owned — Thryv (NASDAQ: THRY) acquired Sensis/Telstra’s remaining stake in March 2021. The ACCC-penalised fake "Yellow Pages" was a separate fraudulent operator, not this legitimate site.

Typical Australia pricing: Free basic listing; paid advertising/marketing packages (subscription, not pay-per-lead); AUD not public

Full review → Visit →

More Australia options

See all Australia lead generation vendors and the rest of the Australia directory.

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