Lead generation · Australia · Head-to-head

Hipages vs Yellow Pages (Australia)

Two Australia lead generation options, compared side by side for Australia trades.

Which should you choose?

Hipages and Yellow Pages (Australia) are both Tier A. Compare the typical pricing shown for each below. The tier is not a quality ranking: weigh the pros, cons, pricing and Australia-specific notes below against your trade and region.

Hipages

Tier A · Listed

Australian home-improvement marketplace where homeowners post jobs and subscribed tradies get leads

hipages is an online marketplace run by hipages Group Holdings, which listed on the ASX in 2020 (code HPG) and also owns Builderscrack in New Zealand. Homeowners post a job and are matched with local tradies; hipages Group says more than 100,000 jobs are posted each month and that hipages has 33,000 tradie members. Tradies pay by subscription, a model hipages adopted in 2021, and in 2024 it launched hipages tradiecore, an app that combines lead and job management.

Pros

+ Homeowners post jobs directly; hipages Group says over 100,000 jobs are posted each month
+ Lead and job management in one app (hipages tradiecore, launched 2024)
+ Operating since 2004, with an ASX-listed parent that reports its results publicly

Cons

− No public tradie price list found: get a written quote before signing up
− Subscription is an ongoing cost whether or not leads turn into paid work
− Australia only; New Zealand work runs through the separate Builderscrack platform

Australia note

Australia-only marketplace; the group's New Zealand marketplace is the separate Builderscrack brand. hipages Group lists offices in Sydney and Manila, plus Christchurch for Builderscrack.

Typical Australia pricing: Subscription for tradies; no public prices found, quote on request

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Yellow Pages (Australia)

Tier A · Listed

Thryv Australia's online business directory with free listings and paid ads; the print book is being sold to a Carolwood affiliate

Yellow Pages Online (yellow.com.au) is run by Thryv Australia Pty Ltd, the former Sensis, which Nasdaq-listed Thryv Holdings acquired in March 2021 and rebranded in September 2021. Businesses can list for free; paid ads add postcode targeting, a live chat tool and quote requests that go only to that business, and Yellow Pages says the site receives over 2 million business searches a month. In September 2026 Thryv agreed to sell its print Yellow and White Pages in Australia, the US and New Zealand, their digital editions and Australia White Pages online to an affiliate of Carolwood for $142 million, keeping its Internet Yellow Pages and other online properties.

Pros

+ Free Yellow Pages Online listing
+ On paid ads, quote requests go only to you
+ Postcode targeting and a live chat tool for quote leads
+ Yellow Pages says the site gets over 2 million business searches a month

Cons

− Paid online ad prices are not published
− Yellow Pages Book ads have a 12-month minimum and renew automatically at the latest price
− The print book business is being sold to a Carolwood affiliate, with closing expected in late 2026
− Directory advertising: you pay for visibility, not for each job won

Australia note

Thryv expects the print directories sale to close in the fourth quarter of 2026. Yellow Pages Book ads carry a 12-month minimum period and renew automatically every 12 months at the latest price until cancelled.

Typical Australia pricing: Free Yellow Pages Online listing ($0 a month); paid online ads are quote-based with no public prices. Yellow Pages Book ads start from $2 a month (line entry), $8 (in-column), $46 (display) and $53 (awareness), varying by location and industry, with a 12-month minimum and automatic 12-month renewal; the page does not state the GST basis.

Full review → Visit →

More Australia options

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