Lead generation · Australia
Hipages
Australia's dominant trades lead-gen platform — 33K+ tradies, metro lead-volume leader
Market position
Hipages is the dominant Australian trades lead-gen platform — no US equivalent (despite the surface similarity to Angi/Thumbtack). 33,000+ registered tradies, strongest brand recognition among AU homeowners searching for trades work. Subscription + pay-per-lead hybrid model: $200-$600/mo base subscription plus $30-$80/lead depending on category and metro area.
Australia-specific note
Hipages dominates Sydney + Melbourne + Brisbane metro lead volume. Regional/rural lead supply is thinner. No formal publisher affiliate program verified — vendor partnerships are referral-based. Hipages Group (parent) is ASX-listed.
Pros
- + Dominant AU brand recognition — homeowners actively search by name
- + Largest lead inventory in major metros
- + Mature platform with established review systems
- + Hybrid subscription+lead model gives baseline floor
Cons
- − Subscription + lead fees stack quickly
- − Regional/rural lead supply thinner than metro
- − No formal affiliate program for publishers
- − Shared-lead dynamics with multiple tradies per job posting
Typical Australia pricing
$200-$600/month subscription + $30-$80/lead
Why this matters for Australia trades
Licensing is state-administered (e.g., electrical and plumbing licenses per state/territory), and payroll software must lodge Single Touch Payroll (STP) to the ATO and handle superannuation and GST.
Australian trades vendor selection is shaped by state-based licensing, Single Touch Payroll (STP) reporting to the ATO, superannuation obligations, and GST handling — plus local lead-gen platforms like hipages.
Frequently asked
Is Hipages a good fit for Australia trades?
Hipages is the dominant Australian trades lead-gen platform — no US equivalent (despite the surface similarity to Angi/Thumbtack). 33,000+ registered tradies, strongest brand recognition among AU homeowners searching for trades work. Subscription + pay-per-lead hybrid model: $200-$600/mo base subscription plus $30-$80/lead depending on category and metro area. Hipages dominates Sydney + Melbourne + Brisbane metro lead volume. Regional/rural lead supply is thinner. No formal publisher affiliate program verified — vendor partnerships are referral-based. Hipages Group (parent) is ASX-listed.
What does Hipages cost in Australia?
$200-$600/month subscription + $30-$80/lead. Pricing and availability can change by region — confirm current Australia pricing on the vendor's site before committing.