Lead generation · Australia
Hipages
Australian home-improvement marketplace where homeowners post jobs and subscribed tradies get leads
Market position
hipages is an online marketplace run by hipages Group Holdings, which listed on the ASX in 2020 (code HPG) and also owns Builderscrack in New Zealand. Homeowners post a job and are matched with local tradies; hipages Group says more than 100,000 jobs are posted each month and that hipages has 33,000 tradie members. Tradies pay by subscription, a model hipages adopted in 2021, and in 2024 it launched hipages tradiecore, an app that combines lead and job management.
Australia-specific note
Australia-only marketplace; the group's New Zealand marketplace is the separate Builderscrack brand. hipages Group lists offices in Sydney and Manila, plus Christchurch for Builderscrack.
Pros
- + Homeowners post jobs directly; hipages Group says over 100,000 jobs are posted each month
- + Lead and job management in one app (hipages tradiecore, launched 2024)
- + Operating since 2004, with an ASX-listed parent that reports its results publicly
Cons
- − No public tradie price list found: get a written quote before signing up
- − Subscription is an ongoing cost whether or not leads turn into paid work
- − Australia only; New Zealand work runs through the separate Builderscrack platform
Typical Australia pricing
Subscription for tradies; no public prices found, quote on request
Why this matters for Australia trades
Trade licensing is run by the states: Building Commission NSW issues NSW building and trade licences, QBCC licenses Queensland builders, plumbers and drainers (electrical work is licensed separately by the Electrical Safety Office), Victoria’s Building and Plumbing Commission registers and licenses plumbers, Building and Energy registers WA builders and licenses electricians, plumbers and gas fitters, and CBS licenses South Australian building and PGE contractors. Automatic Mutual Recognition lets licence holders from participating states work in NSW and, depending on the occupation, in WA, usually after notifying; Queensland does not take part. Employers report pay and super to the ATO through STP-enabled payroll software each payday, and from 1 July 2026 must pay the 12% super guarantee when they pay wages.
Australian trades vendor selection is shaped by state-based licensing, Single Touch Payroll (STP) reporting to the ATO, super guarantee payments (due with each pay run under Payday Super from 1 July 2026), GST registration once turnover reaches $75,000 (per business.gov.au), and local lead services such as hipages, Localsearch and Yellow Pages.
Frequently asked
Is Hipages a good fit for Australia trades?
hipages is an online marketplace run by hipages Group Holdings, which listed on the ASX in 2020 (code HPG) and also owns Builderscrack in New Zealand. Homeowners post a job and are matched with local tradies; hipages Group says more than 100,000 jobs are posted each month and that hipages has 33,000 tradie members. Tradies pay by subscription, a model hipages adopted in 2021, and in 2024 it launched hipages tradiecore, an app that combines lead and job management. Australia-only marketplace; the group's New Zealand marketplace is the separate Builderscrack brand. hipages Group lists offices in Sydney and Manila, plus Christchurch for Builderscrack.
What does Hipages cost in Australia?
Subscription for tradies; no public prices found, quote on request. Pricing and availability can change by region; confirm current Australia pricing on the vendor's site before committing.