Lead generation · Australia · Head-to-head
Hipages vs Localsearch
Two Australia lead generation options, compared side by side for Australia trades.
Which should you choose?
Hipages and Localsearch are both Tier A. Compare the typical pricing shown for each below. The tier is not a quality ranking: weigh the pros, cons, pricing and Australia-specific notes below against your trade and region.
Hipages
Tier A · ListedAustralian home-improvement marketplace where homeowners post jobs and subscribed tradies get leads
hipages is an online marketplace run by hipages Group Holdings, which listed on the ASX in 2020 (code HPG) and also owns Builderscrack in New Zealand. Homeowners post a job and are matched with local tradies; hipages Group says more than 100,000 jobs are posted each month and that hipages has 33,000 tradie members. Tradies pay by subscription, a model hipages adopted in 2021, and in 2024 it launched hipages tradiecore, an app that combines lead and job management.
Pros
- + Homeowners post jobs directly; hipages Group says over 100,000 jobs are posted each month
- + Lead and job management in one app (hipages tradiecore, launched 2024)
- + Operating since 2004, with an ASX-listed parent that reports its results publicly
Cons
- − No public tradie price list found: get a written quote before signing up
- − Subscription is an ongoing cost whether or not leads turn into paid work
- − Australia only; New Zealand work runs through the separate Builderscrack platform
Australia note
Australia-only marketplace; the group's New Zealand marketplace is the separate Builderscrack brand. hipages Group lists offices in Sydney and Manila, plus Christchurch for Builderscrack.
Localsearch
Tier A · ListedQueensland-based local business directory and digital marketing provider, founded in 1993 as a phone directories company
Localsearch was launched in 1993 by Glenn Hargraves as Phone Directories Company and says it is family-founded and still independent, with its head office in Robina, Queensland. It runs the localsearch.com.au directory, where businesses can create a free profile and receive quote requests and enquiries, and sells digital marketing: SEO, Google Ads management, websites, Google Business Profile and review management, and listings syndication. Localsearch says it helps more than 15,000 Australian businesses each year across more than 75 Australian markets.
Pros
- + Free business profile on localsearch.com.au
- + Customers can send quote requests and enquiries straight to your profile
- + Marketing products are priced one by one, so you can buy a single service
- + Serves more than 75 Australian markets, from Cairns and Townsville to Geelong and Bendigo, Localsearch says
Cons
- − 6-month minimum term on paid services (12 months for websites and LocalVis)
- − Renews month by month until you give 30 days' written notice
- − Early exit only at Localsearch's discretion, with the remaining fees payable
- − Only a starting price is published; each product needs a quote
Australia note
Localsearch Operations Pty Ltd is based at 138 Robina Town Centre Drive, Robina QLD. Its subscription agreement (25 September 2026) sets a 6-month minimum term (12 months for subscription websites and LocalVis), then month-by-month renewal until you give 30 days' written notice; early termination is at Localsearch's discretion and fees for the rest of the term stay payable.
More Australia options
See all Australia lead generation vendors and the rest of the Australia directory.