Lead generation · Australia
Localsearch
Queensland-born local directory + digital-marketing agency with deep regional reach
⚠ Reputation warning
Multiple Trustpilot complaints about lock-in contracts, continued billing after cancellation requests, and poor results from paid marketing products.
Market position
Australian-owned (Robina, QLD), Localsearch began as a regional print-directory publisher ~33 years ago and is now a digital directory plus full-service marketing agency (websites, SEO, listings). It is more directory + agency than a pure pay-per-lead marketplace, though profiles can receive consumer quote requests — and its standout is unusually deep regional/non-metro penetration that complements the metro-skewed Hipages/Oneflare.
Australia-specific note
HQ Robina, Gold Coast QLD — one of few credible AU-native players with genuine regional-Australia heritage (the "~33 years / AU-owned" is company-stated).
Pros
- + Genuinely AU-owned with deep regional-Australia heritage
- + ~33-year history + established local-search traffic
- + Free basic listing
- + Integrated dashboard for reviews/quotes/enquiries
Cons
- − Not a pure lead marketplace (discovery, not job-bidding → lower intent)
- − Trustpilot complaints re lock-in contracts + billing after cancellation
- − Reported quality issues with some paid products
- − Paid pricing not transparent
Typical Australia pricing
Free basic listing; paid tiers + marketing packages (AUD not public; subscription/contract, not pay-per-lead)
Why this matters for Australia trades
Licensing is state-administered (e.g., electrical and plumbing licenses per state/territory), and payroll software must lodge Single Touch Payroll (STP) to the ATO and handle superannuation and GST.
Australian trades vendor selection is shaped by state-based licensing, Single Touch Payroll (STP) reporting to the ATO, superannuation obligations, and GST handling — plus local lead-gen platforms like hipages.
Frequently asked
Is Localsearch a good fit for Australia trades?
Australian-owned (Robina, QLD), Localsearch began as a regional print-directory publisher ~33 years ago and is now a digital directory plus full-service marketing agency (websites, SEO, listings). It is more directory + agency than a pure pay-per-lead marketplace, though profiles can receive consumer quote requests — and its standout is unusually deep regional/non-metro penetration that complements the metro-skewed Hipages/Oneflare. HQ Robina, Gold Coast QLD — one of few credible AU-native players with genuine regional-Australia heritage (the "~33 years / AU-owned" is company-stated).
What does Localsearch cost in Australia?
Free basic listing; paid tiers + marketing packages (AUD not public; subscription/contract, not pay-per-lead). Pricing and availability can change by region — confirm current Australia pricing on the vendor's site before committing.