Lead generation · Australia · Head-to-head
Localsearch vs Yellow Pages (Australia)
Two Australia lead generation options, compared side by side for Australia trades.
Which should you choose?
Localsearch and Yellow Pages (Australia) are both Tier A. Compare the typical pricing shown for each below. The tier is not a quality ranking: weigh the pros, cons, pricing and Australia-specific notes below against your trade and region.
Localsearch
Tier A · ListedQueensland-based local business directory and digital marketing provider, founded in 1993 as a phone directories company
Localsearch was launched in 1993 by Glenn Hargraves as Phone Directories Company and says it is family-founded and still independent, with its head office in Robina, Queensland. It runs the localsearch.com.au directory, where businesses can create a free profile and receive quote requests and enquiries, and sells digital marketing: SEO, Google Ads management, websites, Google Business Profile and review management, and listings syndication. Localsearch says it helps more than 15,000 Australian businesses each year across more than 75 Australian markets.
Pros
- + Free business profile on localsearch.com.au
- + Customers can send quote requests and enquiries straight to your profile
- + Marketing products are priced one by one, so you can buy a single service
- + Serves more than 75 Australian markets, from Cairns and Townsville to Geelong and Bendigo, Localsearch says
Cons
- − 6-month minimum term on paid services (12 months for websites and LocalVis)
- − Renews month by month until you give 30 days' written notice
- − Early exit only at Localsearch's discretion, with the remaining fees payable
- − Only a starting price is published; each product needs a quote
Australia note
Localsearch Operations Pty Ltd is based at 138 Robina Town Centre Drive, Robina QLD. Its subscription agreement (25 September 2026) sets a 6-month minimum term (12 months for subscription websites and LocalVis), then month-by-month renewal until you give 30 days' written notice; early termination is at Localsearch's discretion and fees for the rest of the term stay payable.
Yellow Pages (Australia)
Tier A · ListedThryv Australia's online business directory with free listings and paid ads; the print book is being sold to a Carolwood affiliate
Yellow Pages Online (yellow.com.au) is run by Thryv Australia Pty Ltd, the former Sensis, which Nasdaq-listed Thryv Holdings acquired in March 2021 and rebranded in September 2021. Businesses can list for free; paid ads add postcode targeting, a live chat tool and quote requests that go only to that business, and Yellow Pages says the site receives over 2 million business searches a month. In September 2026 Thryv agreed to sell its print Yellow and White Pages in Australia, the US and New Zealand, their digital editions and Australia White Pages online to an affiliate of Carolwood for $142 million, keeping its Internet Yellow Pages and other online properties.
Pros
- + Free Yellow Pages Online listing
- + On paid ads, quote requests go only to you
- + Postcode targeting and a live chat tool for quote leads
- + Yellow Pages says the site gets over 2 million business searches a month
Cons
- − Paid online ad prices are not published
- − Yellow Pages Book ads have a 12-month minimum and renew automatically at the latest price
- − The print book business is being sold to a Carolwood affiliate, with closing expected in late 2026
- − Directory advertising: you pay for visibility, not for each job won
Australia note
Thryv expects the print directories sale to close in the fourth quarter of 2026. Yellow Pages Book ads carry a 12-month minimum period and renew automatically every 12 months at the latest price until cancelled.
More Australia options
See all Australia lead generation vendors and the rest of the Australia directory.