Lead generation · Australia · Head-to-head
Hipages vs ServiceSeeking
Two Australia lead generation options, compared side by side for Australia trades.
Which should you choose?
ServiceSeeking carries a reputation warning (see below) and Hipages does not. Read the warning before you choose ServiceSeeking.
Hipages
Tier A · ListedAustralian home-improvement marketplace where homeowners post jobs and subscribed tradies get leads
hipages is an online marketplace run by hipages Group Holdings, which listed on the ASX in 2020 (code HPG) and also owns Builderscrack in New Zealand. Homeowners post a job and are matched with local tradies; hipages Group says more than 100,000 jobs are posted each month and that hipages has 33,000 tradie members. Tradies pay by subscription, a model hipages adopted in 2021, and in 2024 it launched hipages tradiecore, an app that combines lead and job management.
Pros
- + Homeowners post jobs directly; hipages Group says over 100,000 jobs are posted each month
- + Lead and job management in one app (hipages tradiecore, launched 2024)
- + Operating since 2004, with an ASX-listed parent that reports its results publicly
Cons
- − No public tradie price list found: get a written quote before signing up
- − Subscription is an ongoing cost whether or not leads turn into paid work
- − Australia only; New Zealand work runs through the separate Builderscrack platform
Australia note
Australia-only marketplace; the group's New Zealand marketplace is the separate Builderscrack brand. hipages Group lists offices in Sydney and Manila, plus Christchurch for Builderscrack.
ServiceSeeking
Tier F · Reputation warningAustralian job-lead marketplace: lead subscriptions from AU$129 a month, no commission on work won
⚠ In July 2020 the Federal Court ordered Service Seeking Pty Ltd to pay a $600,000 penalty for misleading online reviews, in a case brought by the ACCC. From July 2016 to November 2018 its Fast Feedback feature let businesses draft their own reviews, which were published automatically if the customer did not respond within three days; about 17,000 were published that way. Service Seeking admitted liability, and the court also ordered injunctions, corrective notices and a compliance program.
ServiceSeeking is an Australian marketplace, run by Service Seeking Pty Ltd since 2007, where customers post jobs and businesses quote on them across trades, household, business and creative services. Businesses list for free and pay for a lead subscription; ServiceSeeking says it sent 267,220 job leads to local businesses in the last 12 months. It charges no commission on work won.
Pros
- + Published entry price: lead subscriptions from AU$129 a month including GST
- + No commission: once you have a customer's contact details you can deal with them on or off the platform
- + Average daily budget, with unused budget rolling over to the next day
- + Auto-recharge can be turned off to cap spend at the initial subscription
Cons
- − Federal Court penalty in 2020 over misleading reviews published from 2016 to 2018
- − No free trial as standard
- − Actual price varies by industry and location and is shown only inside the account
Australia note
Australia only; the site covers Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart, Darwin and Canberra. The published starting price includes GST, and ServiceSeeking emails a tax receipt for each subscription payment.
More Australia options
See all Australia lead generation vendors and the rest of the Australia directory.