Lead generation · Australia · Head-to-head

Oneflare vs Yellow Pages (Australia)

Two Australia lead generation options, compared side by side for Australia trades.

Which should you choose?

Oneflare and Yellow Pages (Australia) are closely matched (both Tier A) for Australia lead generation. The right choice comes down to fit: weigh the pros, cons, pricing, and Australia-specific notes for each against your trade and region.

Oneflare

Tier A · Workable

AU lead-gen platform with broad category coverage + automated job-matching

Oneflare is the second major AU trades lead-gen platform after Hipages. Broader category coverage (extending beyond traditional trades into home services like cleaning, gardening). Automated job-matching reduces manual quote-sending friction. Generally lower per-lead cost than Hipages but smaller consumer audience.

Pros

+ Lower per-lead cost than Hipages typically
+ Broader category coverage including home services
+ Automated job-matching reduces admin overhead

Cons

− Smaller consumer audience than Hipages
− Less brand recognition with AU homeowners
− Same shared-lead dynamics as marketplace competitors

Australia note

Strong in second-tier categories where Hipages is less competitive. Owned by Domain Group (real estate).

Typical Australia pricing: Lower per-lead than Hipages, varies by category

Full review → Visit →

Yellow Pages (Australia)

Tier A · Workable

Australia’s legacy directory, now a Thryv-owned digital-marketing arm

The Australian Yellow Pages directory, owned by Thryv Australia (US-listed Thryv bought out Sensis/Telstra’s remaining stake in 2021). It is a directory + digital-marketing-services business (free listings, paid advertising, SEO/websites), not a pay-per-lead marketplace — consumers browse and search rather than post jobs. An advertising/discovery channel, not a Hipages-style lead engine.

Pros

+ Strong brand recognition + large search volume (claims 2M+ business searches/mo)
+ Free basic listing
+ Thryv-backed full SMB marketing platform
+ National coverage across trade categories

Cons

− Not a lead marketplace (no post-a-job flow → weaker intent)
− Advertising packages can mean contracts
− A separate scammer abused the "Yellow Pages" name (brand-confusion risk)
− Legacy-directory perception

Australia note

US-owned — Thryv (NASDAQ: THRY) acquired Sensis/Telstra’s remaining stake in March 2021. The ACCC-penalised fake "Yellow Pages" was a separate fraudulent operator, not this legitimate site.

Typical Australia pricing: Free basic listing; paid advertising/marketing packages (subscription, not pay-per-lead); AUD not public

Full review → Visit →

More Australia options

See all Australia lead generation vendors and the rest of the Australia directory.

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