Lead generation · Canada · Head-to-head

Bark (CA) vs HomeStars

Two Canada lead generation options, compared side by side for Canada trades.

Which should you choose?

Both Bark (CA) and HomeStars carry a reputation warning (see below). Read both warnings before you choose either.

Bark (CA)

Tier F · Reputation warning

London-based services marketplace with a Canadian site where pros spend credits to respond to requests shared with up to five pros

⚠ Bark's BBB profile shows no BBB accreditation for the company that runs Bark's Canadian site. The profile, for Bark.com Global Limited under an Austin, Texas address, showed 85 complaints closed in the last three years when checked on September 30, 2026. Under Bark's Canadian terms you spend credits to respond before you can reach the customer, up to five professionals can contact the same customer, and credits are refunded only if you report invalid contact details within 7 days.

Bark is an online services marketplace founded in the UK in 2014 and headquartered in London; private equity firm EMK Capital acquired a majority stake in April 2022. Its careers site says it launched in Canada in 2019, and the Canadian site covers business, events, health, home and lessons categories, including plumbing, electrical, roofing and landscaping. Customers post a request and professionals spend credits to respond, and Bark's terms say a maximum of five professionals will contact the customer on a general request.

Pros

+ No commission on jobs you win, and follow-up messages are free
+ Canadian site covering trades and many other service categories
+ If your first credit pack wins no business, Bark returns the credits once

Cons

− You spend credits to respond before you know whether the customer will answer
− Up to five professionals can contact the same customer
− No dollar prices on the Canadian pricing page, and credits expire after 3 months
− Refunds only for invalid contact details reported within 7 days

Canada note

Bark runs a Canadian site at bark.com/en/ca, launched in 2019 according to its careers site, but its Canadian terms name Bark.com Global Limited of London, England, as the operator. The Canadian pricing page explains the credit system without listing any dollar prices.

Typical Canada pricing: Pay per response in credits. Bark's Canadian pricing page says the cost depends on the service, the value of the job and local supply and demand, and lists no dollar prices. No commission; follow-up messages are free. Credits are valid for 3 months from purchase. If your first credit pack wins no business, Bark returns the credits (not cash) once.

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HomeStars

Tier F · Reputation warning

Toronto home services marketplace owned by Angi Inc., the parent of Angi and HomeAdvisor

⚠ HomeStars Inc is not BBB accredited, and its BBB profile lists 37 complaints closed in the last three years (checked 30 September 2026). Its parent company, Angi Inc., also owns HomeAdvisor, which is under a 2023 FTC consent order (up to $7.2 million) over deceptive marketing of leads to service providers. Angi Inc. says its international businesses, HomeStars included, earn mainly lead fees for consumer matches and membership subscriptions from pros, so confirm lead prices, the membership term and cancellation rules in writing before signing up.

HomeStars is a Toronto-based marketplace that connects Canadian homeowners with home service pros. HomeAdvisor, then part of IAC, acquired it in 2017, and Angi Inc. (Nasdaq: ANGI) lists HomeStars among the international businesses it owns in its 2025 annual report. Angi Inc. says revenue in that segment comes mainly from lead fees for consumer matches and membership subscriptions paid by pros.

Pros

+ Canada-focused home services marketplace based in Toronto
+ Backed by Angi Inc., which runs home services marketplaces in several countries
+ Pros can buy leads for consumer matches or a membership subscription, per Angi Inc.

Cons

− Not BBB accredited, with 37 complaints closed in three years
− Same parent as HomeAdvisor, which is under a 2023 FTC consent order over lead marketing
− No pro prices or contract terms readable on HomeStars' site this run
− Lead fees and memberships are the main costs, per Angi Inc.

Canada note

HomeStars is Angi Inc.'s Canadian marketplace. Angi Inc. also owns HomeAdvisor, whose 2023 FTC consent order (up to $7.2 million) covered deceptive marketing of leads to service providers in the US. HomeStars' own site could not be read this run, so its current pro plans, lead prices and contract terms are not stated here; get them in writing before you sign.

Typical Canada pricing: No public prices on the pages we could read; Angi Inc. says its international businesses, including HomeStars, earn mainly lead fees for consumer matches and membership subscriptions from pros

Full review → Visit →

More Canada options

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