Lead generation · Canada
HomeStars
Toronto home services marketplace owned by Angi Inc., the parent of Angi and HomeAdvisor
⚠ Reputation warning
HomeStars Inc is not BBB accredited, and its BBB profile lists 37 complaints closed in the last three years (checked 30 September 2026). Its parent company, Angi Inc., also owns HomeAdvisor, which is under a 2023 FTC consent order (up to $7.2 million) over deceptive marketing of leads to service providers. Angi Inc. says its international businesses, HomeStars included, earn mainly lead fees for consumer matches and membership subscriptions from pros, so confirm lead prices, the membership term and cancellation rules in writing before signing up.
Market position
HomeStars is a Toronto-based marketplace that connects Canadian homeowners with home service pros. HomeAdvisor, then part of IAC, acquired it in 2017, and Angi Inc. (Nasdaq: ANGI) lists HomeStars among the international businesses it owns in its 2025 annual report. Angi Inc. says revenue in that segment comes mainly from lead fees for consumer matches and membership subscriptions paid by pros.
Canada-specific note
HomeStars is Angi Inc.'s Canadian marketplace. Angi Inc. also owns HomeAdvisor, whose 2023 FTC consent order (up to $7.2 million) covered deceptive marketing of leads to service providers in the US. HomeStars' own site could not be read this run, so its current pro plans, lead prices and contract terms are not stated here; get them in writing before you sign.
Pros
- + Canada-focused home services marketplace based in Toronto
- + Backed by Angi Inc., which runs home services marketplaces in several countries
- + Pros can buy leads for consumer matches or a membership subscription, per Angi Inc.
Cons
- − Not BBB accredited, with 37 complaints closed in three years
- − Same parent as HomeAdvisor, which is under a 2023 FTC consent order over lead marketing
- − No pro prices or contract terms readable on HomeStars' site this run
- − Lead fees and memberships are the main costs, per Angi Inc.
Typical Canada pricing
No public prices on the pages we could read; Angi Inc. says its international businesses, including HomeStars, earn mainly lead fees for consumer matches and membership subscriptions from pros
Why this matters for Canada trades
Provinces and territories are responsible for apprenticeship training and trade certification; a Red Seal endorsement on a provincial or territorial certificate shows the holder passed the Red Seal exam but does not by itself certify anyone to carry on a trade. In Ontario, working in one of the 23 compulsory trades needs a valid Certificate of Qualification from Skilled Trades Ontario (or a provisional certificate or registered training agreement), only ESA-licensed contractors may do electrical work for hire, TSSA registers fuels contractors and certifies gas technicians, and WSIB says people who own or run a construction business must, with some exceptions, have WSIB coverage and register. The Canadian payroll tools listed here say they handle CRA remittances and Records of Employment; Quebec payroll adds Revenu Québec remittances, QPP, QPIP and RL-1 reporting, which not every tool covers.
Canadian trades vendor selection is shaped by provincial and territorial trade certification (with the interprovincial Red Seal endorsement), provincial safety regulators and workplace insurance boards such as Ontario’s ESA, TSSA and WSIB, CRA payroll remittances, GST, HST and PST (some provinces charge GST and PST separately), and separate Quebec payroll rules (Revenu Québec, QPP, QPIP). Several software vendors listed here publish prices in US dollars.
Frequently asked
Is HomeStars a good fit for Canada trades?
HomeStars is a Toronto-based marketplace that connects Canadian homeowners with home service pros. HomeAdvisor, then part of IAC, acquired it in 2017, and Angi Inc. (Nasdaq: ANGI) lists HomeStars among the international businesses it owns in its 2025 annual report. Angi Inc. says revenue in that segment comes mainly from lead fees for consumer matches and membership subscriptions paid by pros. HomeStars is Angi Inc.'s Canadian marketplace. Angi Inc. also owns HomeAdvisor, whose 2023 FTC consent order (up to $7.2 million) covered deceptive marketing of leads to service providers in the US. HomeStars' own site could not be read this run, so its current pro plans, lead prices and contract terms are not stated here; get them in writing before you sign.
What does HomeStars cost in Canada?
No public prices on the pages we could read; Angi Inc. says its international businesses, including HomeStars, earn mainly lead fees for consumer matches and membership subscriptions from pros. Pricing and availability can change by region; confirm current Canada pricing on the vendor's site before committing.
Is HomeStars reputable?
We flag a caution: HomeStars Inc is not BBB accredited, and its BBB profile lists 37 complaints closed in the last three years (checked 30 September 2026). Its parent company, Angi Inc., also owns HomeAdvisor, which is under a 2023 FTC consent order (up to $7.2 million) over deceptive marketing of leads to service providers. Angi Inc. says its international businesses, HomeStars included, earn mainly lead fees for consumer matches and membership subscriptions from pros, so confirm lead prices, the membership term and cancellation rules in writing before signing up. Weigh this against the pros before relying on it.
Does WrenchStack have a related page outside Canada?
Yes: our US review of Angi (formerly Angie's List), linked at the top of this page. Weigh it against the Canada details on this one.