Lead-gen platform · Listed with a reputation warning
Angi (formerly Angie's List) Review
Angi Inc.'s home services marketplace: pros pay for leads and memberships; same parent company as HomeAdvisor
Reputation warning
Angi settled with the Vermont Attorney General in October 2025 over its use of the term "Angi Certified Pro" and agreed to pay the state $100,000. Under the settlement Angi must stop using that term or any term implying a government credential and must direct users to state resources to verify Vermont contractor credentials. The FTC action in its corporate family targeted its affiliate HomeAdvisor, Inc., also a subsidiary of Angi Inc.: the FTC's consent order (announced January 2023, finalized April 2023, up to $7.2 million) over deceptive lead marketing names HomeAdvisor, not Angi. Angi's BBB profile lists 1,793 complaints closed in the last three years (checked 30 September 2026).
Quick verdict
Angi (formerly Angie's List). Best for: Pros with strong reviews who can answer requests quickly, cap a monthly lead budget and track cost per booked job, after reading the Vermont settlement in its warning. Pricing: Membership subscriptions plus lead fees for each consumer match, owed whether or not you get the job; prices are not published on the pages we could read. Lead model: Multiple pros: Angi says consumers review the pros presented and pick one; it does not publish how many pros receive each request. Lead fees owed whether or not you get the job, unpublished prices, a Vermont Attorney General settlement over 'Angi Certified Pro' marketing, 1,793 BBB complaints in three years, and the same parent as HomeAdvisor, whose FTC consent order covers deceptive lead marketing.
About Angi (formerly Angie's List)
Angi is the consumer brand of Angi Inc. (Nasdaq: ANGI), based in Denver. The company changed its name to Angi Inc. in March 2021, when it renamed its Angie's List website and brand to Angi, and Angi's BBB profile lists a 1995 start date and Angie Hicks as founder. Angi Inc. also owns HomeAdvisor, Handy, CraftJack and mHelpDesk, and IAC spun off its stake in the company on March 31, 2025. Angi Inc. reports about 111,000 average monthly active pros in the last three months of 2025.
How it works for pros, according to Angi Inc.'s annual report for 2025: once eligibility criteria are met, pros buy service and Angi's algorithm refers them to consumer requests, and consumers review the profiles, ratings and reviews of the pros presented and pick one. Lead fees are charged for consumer matches whether or not the pro ends up doing the job. In 2025 pros could buy full-priced leads within a monthly budget, discounted leads in a subscription package, double opt-in leads a la carte, and pre-priced offerings, and Angi sells membership subscriptions through its salesforce and online. A basic annual membership includes a profile on Angi.com and HomeAdvisor.com, a mobile app and online tools.
Regulatory history: the FTC's consent order against Angi's affiliate HomeAdvisor, Inc. (announced January 2023, finalized April 2023, up to $7.2 million) over deceptive lead marketing names HomeAdvisor, not Angi. Angi itself settled with the Vermont Attorney General in October 2025 over its use of the term "Angi Certified Pro": Angi must stop using that term or any term implying a government credential, direct users to state resources to verify Vermont contractor credentials, and pay the state $100,000. Angi's BBB profile lists 1,793 complaints closed in the last three years (checked 2026-09-30).
The trade-off: you pay lead fees whether or not you win the job, often on top of a membership, you compete with other pros for each request, and Angi's prices are not published on the pages we could read. If you try it, set a monthly lead budget, get the membership term and cancellation rules in writing, and track cost per booked job.
How it works
Homeowners submit service requests on Angi.com (or HomeAdvisor.com). Pros who meet Angi's eligibility criteria buy service, and Angi's algorithm refers them to matching requests; consumers review the profiles, ratings and reviews of the pros presented and choose one. Pros pay lead fees for consumer matches whether or not they end up doing the job. In 2025 the options were full-priced leads within a monthly budget, discounted leads in a subscription package, double opt-in leads a la carte, and pre-priced offerings. Angi also sells annual memberships, which include a profile on Angi.com and HomeAdvisor.com, a mobile app and online tools.
Pros & cons
What works
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Large pro network
Angi Inc. reports about 111,000 average monthly active pros across its brands in the last three months of 2025, and a basic membership puts your profile on both Angi.com and HomeAdvisor.com.
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Several ways to buy leads
Angi says pros in 2025 could buy full-priced leads within a monthly budget, discounted leads in a subscription package, double opt-in leads a la carte, or pre-priced offerings. For pre-priced offerings there is no charge to enroll or to view and select a requested service; you pay per referral.
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Reviews shape who gets picked
Angi says consumers review the profiles, ratings and reviews of the pros presented and choose the one they think fits best, so a strong review record can help you win requests.
What doesn't
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Regulatory history in the corporate family
The FTC's 2023 consent order (up to $7.2 million) over deceptive lead marketing names Angi's affiliate HomeAdvisor, Inc., not Angi. The same parent company, Angi Inc., runs both brands.
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State settlement over 'Angi Certified Pro' marketing
In October 2025 the Vermont Attorney General announced a settlement under which Angi must stop using the term "Angi Certified Pro" or any term implying a government credential, point users to state resources to verify Vermont contractor credentials, and pay the state $100,000.
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You pay for leads whether or not you get the job
Angi Inc.'s annual report says lead fees are paid for consumer matches regardless of whether the pro ultimately provides the requested service.
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Prices not published
Membership and lead prices are not published on the Angi pages we could read. Get the membership term, lead prices and cancellation rules in writing before you sign.
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BBB complaint volume
Angi's BBB profile lists 1,793 complaints closed in the last three years (checked 2026-09-30). Read recent complaints before signing up.
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Same corporate family as HomeAdvisor and CraftJack
Angi Inc. lists HomeAdvisor, CraftJack, Handy and mHelpDesk as subsidiaries. HomeAdvisor, CraftJack and ANGI Homeservices (Angi Inc.'s former name) were defendants in a class action brought by service professionals in federal court in Colorado.
Pricing
- Cost and billing
- Membership subscriptions plus lead fees for each consumer match, owed whether or not you get the job; prices are not published on the pages we could read
- Pricing model
- subscription
- Lead model
- shared
- Exclusivity
- Multiple pros: Angi says consumers review the pros presented and pick one; it does not publish how many pros receive each request
Reviews and complaints at the source
We do not copy third-party review scores onto this page: they change often and we could not verify them. Read Angi (formerly Angie's List)'s current reviews at the source.
Best for
- Ideal contractor profile
- Pros with strong reviews who can answer requests quickly, cap a monthly lead budget and track cost per booked job, after reading the Vermont settlement in its warning
- Team size
- Any size (membership plus lead fees, not per user)
- Trade coverage
- HVACPlumbingElectricalGeneral ContractorsLandscaping & Lawn CareCleaning ServicesPest ControlPool ServiceLocksmithHandyman ServicesAppliance RepairGarage DoorRoofing
- Affiliate disclosure
- Affiliate program: None. Angi does not run a publisher affiliate program for editorial sites. Affiliate status is not an input to WrenchStack's tiers.
Frequently asked
What's the difference between Angi and HomeAdvisor?
They share a parent company, Angi Inc., which runs the Angi, Angie's List, HomeAdvisor and Handy brands. A basic annual membership puts a pro's profile on both Angi.com and HomeAdvisor.com. The FTC's 2023 consent order over deceptive lead marketing names HomeAdvisor, Inc., not Angi.
What's the regulatory track record?
The FTC's consent order (announced January 2023, finalized April 2023, up to $7.2 million) over deceptive lead marketing names Angi's affiliate HomeAdvisor, Inc., not Angi. Angi itself settled with the Vermont Attorney General in October 2025 over its use of the term "Angi Certified Pro"; it must stop using the term and pay the state $100,000. Its BBB profile lists 1,793 complaints closed in the last three years (checked 30 September 2026).
Should I list my business on Angi?
Buying leads is where the cost is: Angi Inc. says lead fees are owed for consumer matches whether or not you get the job, and memberships cost extra. If you try them, set a monthly lead budget and get the membership term and cancellation rules in writing.
Why does WrenchStack list Angi?
Angi Inc. reports about 111,000 average monthly active pros, so leaving it out would not help readers; listing it with its regulatory context lets you judge the terms before you sign up.
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