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Call tracking · No reputation warning

CallRail Review

Call tracking and attribution software that shows which of your lead sources produce calls

Tier A call tracking subscription
Founded 2011 HQ Atlanta, GA Coverage: us nationwide Verified: 2026-09-30
Visit CallRail → See all platforms

Quick verdict

CallRail. Best for: Service businesses paying for several lead sources at once that want to see which channels produce calls and booked jobs. Pricing: $50-$195/mo billed yearly ($55-$215/mo billed monthly) across four plans, each with 5 numbers and 250 minutes; extra local numbers $3 each, local minutes $0.05-$0.06. Lead model: Not a lead source: tracks and attributes calls, texts and forms from your other channels. Not a lead source itself, usage charges apply beyond 5 numbers and 250 minutes, call analysis features sit on the $150+ plans, and setup takes some work.

About CallRail

CallRail is call tracking and marketing attribution software, not a lead source. It gives you tracking phone numbers to place on each marketing channel, such as Google Ads, your Google Business Profile, Local Services Ads, directory listings, direct mail or truck wraps, so every inbound call is tied back to where it came from. CallRail was founded in 2011 in Atlanta by Andy Powell and Kevin Mann, is led by CEO Marc Ginsberg, and says more than 225,000 businesses use it.

On your website, dynamic number insertion swaps the displayed phone number based on how the visitor arrived, using a JavaScript snippet, so web-driven calls are attributed automatically. CallRail also records and routes calls, tracks texts, and on its Complete plans tracks web form submissions with a built-in form builder. Integrations listed on its site include Jobber, Housecall Pro and ServiceTitan, plus Google Ads, Google Analytics 4, Google Business Profile, HubSpot and Salesforce.

Pricing is published. There are four plans: Lead Tracking at $50 a month, Lead Tracking Complete at $95, Lead Conversion at $150 and Lead Conversion Complete at $195 on yearly billing, or $55, $105, $165 and $215 billed monthly. Each includes 5 numbers and 250 minutes; extra local numbers are $3 each and extra local minutes $0.05-$0.06. The Lead Conversion plans add Premium Conversation Intelligence features such as call summaries, sentiment analysis and automatic conversion tagging. A Voice Assist add-on for answering missed calls starts at $95 a month. There is a 14-day free trial with no credit card.

For a trade business, the value is knowing which lead sources actually produce booked jobs. If you pay for several channels at once, tracked numbers and recorded calls let you compare cost per call and outcome by source instead of guessing.

The trade-off: CallRail brings in no new leads by itself and adds a monthly subscription plus usage charges, and it takes some setup to place tracking numbers and the website snippet, but it is the piece that shows whether your paid lead sources are worth what you spend.

How it works

Start a 14-day free trial (no credit card) and pick a plan. Assign tracking numbers to each marketing channel: one on your Google Business Profile, one on a directory listing, one on direct mail, and so on. Add CallRail's JavaScript snippet to your website so dynamic number insertion shows each visitor a number tied to how they arrived. When a customer calls or texts, CallRail records and routes the call and attributes it to the source. Complete plans also track web form submissions. Lead Conversion plans add call summaries, sentiment analysis and automatic conversion tagging. Integrations with Jobber, Housecall Pro and ServiceTitan pass call and lead data into your field service software. Each plan includes 5 numbers and 250 minutes, with per-number and per-minute charges beyond that.

Pros & cons

What works

  • Attribution by channel

    Tracking numbers on each channel tie every call back to its source, so you can compare what each lead source costs against the calls and jobs it produces.

  • Dynamic number insertion

    A JavaScript snippet swaps the phone number on your website based on how the visitor arrived, attributing web-driven calls automatically.

  • Published pricing and free trial

    Plans run $50-$195 a month on yearly billing ($55-$215 billed monthly), with a 14-day free trial that needs no credit card.

  • Field service integrations

    CallRail lists integrations with Jobber, Housecall Pro and ServiceTitan, plus Google Ads, Google Analytics 4, Google Business Profile, HubSpot and Salesforce.

  • Forms and conversation tools

    Complete plans add form tracking with a form builder, and Lead Conversion plans add call summaries, sentiment analysis and automatic conversion tagging.

What doesn't

  • Not a lead source

    CallRail measures leads from your other channels; it does not generate any. You still need paid or organic lead sources.

  • Usage charges beyond the plan

    Each plan includes 5 numbers and 250 minutes. Extra local numbers are $3 each, local minutes $0.05-$0.06, toll-free minutes $0.08 and texts $0.03, which adds up if you track many channels.

  • Call analysis costs more

    Call summaries, sentiment analysis and automatic conversion tagging are on the Lead Conversion plans at $150 or $195 a month on yearly billing.

  • Setup takes some work

    You need to assign numbers to channels, update listings and install the website snippet before the data is useful.

  • Monthly billing costs more

    CallRail says a yearly plan saves up to 10%, but yearly billing is paid upfront for 12 months.

Pricing

Cost and billing
$50-$195/mo billed yearly ($55-$215/mo billed monthly) across four plans, each with 5 numbers and 250 minutes; extra local numbers $3 each, local minutes $0.05-$0.06
Pricing model
subscription
Lead model
call tracking
Exclusivity
Not a lead source: tracks and attributes calls, texts and forms from your other channels

Reviews and complaints at the source

We do not copy third-party review scores onto this page: they change often and we could not verify them. Read CallRail's current reviews at the source.

BBB profile searchTrustpilot reviews

Best for

Ideal contractor profile
Service businesses paying for several lead sources at once that want to see which channels produce calls and booked jobs
Team size
Single-location shops to multi-location operations running several paid lead sources
Affiliate disclosure
Affiliate program: direct. Documented affiliate program with revenue-share terms for content publishers. Affiliate status is not an input to WrenchStack's tiers.

Frequently asked

Is CallRail a lead source?

No. CallRail tracks and attributes calls, texts and form submissions that come from your other channels, such as Google Ads, Local Services Ads, directories or direct mail. If you need new leads, you need a lead source; CallRail tells you which of them are working.

How much does CallRail cost?

Lead Tracking is $50 a month, Lead Tracking Complete $95, Lead Conversion $150 and Lead Conversion Complete $195 on yearly billing, or $55, $105, $165 and $215 billed monthly. Each includes 5 numbers and 250 minutes, with extra local numbers at $3 each and local minutes at $0.05-$0.06.

What plan should I start on?

Lead Tracking covers call and text tracking, recording, routing and transcription. Choose a Complete plan if you also want web form tracking, and a Lead Conversion plan if you want call summaries, sentiment analysis and automatic conversion tagging. The 14-day free trial lets you test before paying.

Does CallRail integrate with my field service software?

CallRail's integrations page lists Jobber, Housecall Pro and ServiceTitan, along with Google Ads, Google Analytics 4, Google Business Profile, HubSpot and Salesforce. Check the integrations page for your specific tool.

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