33 Mile Radius Review

About 33 Mile Radius

33 Mile Radius is the lead-gen platform that established roofers, restoration contractors, and storm-damage operators recommend in private — even though it's deliberately niche enough that it doesn't show up in most generalist "best contractor lead-gen" listicles. The model is straightforward: 33 Mile Radius runs Google Ads and SEO campaigns targeting people who need urgent roofing or restoration work (storm damage, leak emergencies, insurance-claim work). Those searchers call a number that connects directly to a single contractor in their area — pay-per-call, no shared bidding, no quote pads.

The name comes from the founder's original service-area radius — 33 miles around Tampa — but the platform has expanded to most US metros for roofing, restoration, and adjacent trades. Pricing runs $40-$300 per call depending on call quality. A "qualified call" — defined as someone genuinely needing roofing or restoration work in the contractor's service area, on the phone for at least 60 seconds — is billable. A wrong number, spam, telemarketer, or someone calling from outside the service area is not. The disputed-call credit process is one of the cleanest in the industry: 33 Mile Radius records every call, the contractor can flag bad calls within a few days, and credits get applied on the spot.

The Reddit and roofers-forum sentiment around 33 Mile Radius is unusually positive — typically reserved for Google LSA. The structural reason: the platform owners run actual lead-gen marketing themselves rather than reselling marketplace listings, so they have skin in the game on lead quality. Contractors describe the calls as "the kind of urgent, ready-to-buy customer you actually want" — storm damage at 9am Sunday, insurance adjuster already onsite, customer holding up the phone for the contractor to talk to the adjuster. That use case doesn't exist on Thumbtack or Angi.

The limitations are the trade-off for the quality. Coverage is mostly roofing + restoration + adjacent storm-recovery work — they don't run leads for HVAC, plumbing, electrical, or most other trades. Volume can be irregular because the leads come from real demand (i.e., weather events). A contractor in Tampa during hurricane season can be overwhelmed; the same contractor in May might see 10 calls a week. The cost per call ranges wide ($40-$300) and the higher-priced calls are usually the most lucrative jobs ($30K+ residential roof replacements, insurance work), so the per-call price isn't the right metric — the right metric is cost-per-acquired-customer, which contractors report as $200-$800 (vs $400-$2,000 on most other lead platforms for roofing).

For roofing and restoration contractors with a clean operation (insured, licensed, responsive to storm-event demand), 33 Mile Radius is the single best lead source after Google LSA. The platform also offers a publisher partnership program — sites like WrenchStack can earn commission for sending qualified contractor signups, which we mention not because the affiliate matters but because it explains why a small niche company shows up in our editorial: they actually offer one, unlike most marketplaces.