Lead-gen platform · Exclusive leads or calls, no warning
Service Direct Review
Pay-per-call marketplace where you set your own price per exclusive call, with no setup fee or contract
Quick verdict
Service Direct. Best for: Home service businesses (HVAC, plumbing, electrical, roofing, pest control, restoration) that want exclusive phone leads at a price they set, with no contract. Pricing: You set your price per call; vendor-published ranges: locksmiths $15-$75, appliance repair $22-$85, pest control $40-$195, electrician $55-$175, plumbing $60-$255, heating and air conditioning $65-$325, roofing $85-$550, mold removal $75-$650, water damage restoration $500-$2,250. No setup fee or term contract. Lead model: Exclusive: calls from your zip codes route to you. Published ranges run high for roofing and restoration, billing and dispute rules are not fully public, volume is not guaranteed, and the price per call needs ongoing management.
About Service Direct
Service Direct is a pay-per-call lead marketplace for local service businesses, run by Sagax Media LLC out of Austin, TX. The business began in 2006 as Contractor Marketing Pros, building websites, before moving to its pay-per-call model. It is privately held and led by its co-founders, with Brian Abernethy as CEO.
The model is simple: you set your service area by zip code, pick the price you are willing to pay per call, and set a campaign schedule. Service Direct says it buys calls from publishers that use search engine marketing, directories, social media, mobile apps and offline channels such as direct mail, and routes exclusive calls to you. You can change your price or pause campaigns at any time, and there is no setup fee or term contract.
Service Direct publishes price-per-lead ranges by trade: locksmiths $15-$75, appliance repair $22-$85, pest control $40-$195, electricians $55-$175, plumbing $60-$255, heating and air conditioning $65-$325, mold removal $75-$650, roofing $85-$550 and water damage restoration $500-$2,250. It says you only pay for valid calls, not repeat callers, wrong numbers or solicitors, and its Quality Check feature uses machine learning to spot wrong numbers, job seekers, spam and out-of-area requests.
Results are tracked in the mySD dashboard, which shows calls, recordings and return on spend. Service Direct says it has delivered more than 2.4 million calls to more than 8,300 clients. It does not publish a minimum call length, a dispute window or a guaranteed call volume.
The trade-off: you control the price per call and can stop anytime with no contract, but the published ranges run high for restoration and roofing, the billing and dispute rules are not spelled out in public, and call volume depends on the price you set and demand in your area.
How it works
Apply online, then set your service area by zip code, choose the price per lead you are willing to pay for each service, and set a campaign schedule. Service Direct buys calls from publishers that use search engine marketing, directories, social media, mobile apps and offline channels, and routes exclusive calls to you. You only pay for valid calls: the company says repeat callers, wrong numbers and solicitors are not billable, and its Quality Check system screens for wrong numbers, job seekers, spam and out-of-area requests. You can set a monthly budget notification, change your price or pause campaigns anytime, and track calls, recordings and ROI in the mySD dashboard. There are no setup fees and no term contract.
Pros & cons
What works
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You choose the price per call
Service Direct lets you set your own price per lead for each service and change it anytime, and publishes price ranges by trade so you can plan.
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Exclusive phone calls
Calls from your zip codes are routed to you as exclusive leads rather than sold as shared web forms.
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No setup fee or contract
The account is free to create, you pay only for valid calls, and there is no term contract, so you can pause or cancel anytime.
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Screening for bad calls
The company says repeat callers, wrong numbers and solicitors are not billable, and its Quality Check system flags wrong numbers, job seekers, spam and out-of-area requests.
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mySD dashboard
Track calls, listen to recordings and see cost and return on spend in one dashboard, with a monthly budget notification.
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Broad set of home service categories
Categories include HVAC, plumbing, electrical, roofing, pest control, appliance repair, locksmith, mold removal and water damage restoration.
What doesn't
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High ranges for some trades
Published price-per-lead ranges reach $550 for roofing, $650 for mold removal and $2,250 for water damage restoration.
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Billing rules are not fully public
Service Direct does not publish a minimum call length or a dispute window, so ask how validity and credits work before you start.
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No volume guarantee
Call volume depends on the price you set, your service area and local demand, and the company makes no guarantee on how many calls you will get.
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Needs active price management
Because you set the price per lead, you need to watch cost per booked job and adjust your price, schedule and area over time.
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Not every trade is listed
The category list centers on home services such as HVAC, plumbing, roofing and restoration; check that your specialty is offered in your area.
Pricing
- Cost and billing
- You set your price per call; vendor-published ranges: locksmiths $15-$75, appliance repair $22-$85, pest control $40-$195, electrician $55-$175, plumbing $60-$255, heating and air conditioning $65-$325, roofing $85-$550, mold removal $75-$650, water damage restoration $500-$2,250. No setup fee or term contract
- Pricing model
- pay per call
- Lead model
- pay per call
- Exclusivity
- Exclusive: calls from your zip codes route to you
Reviews and complaints at the source
We do not copy third-party review scores onto this page: they change often and we could not verify them. Read Service Direct's current reviews at the source.
Best for
- Ideal contractor profile
- Home service businesses (HVAC, plumbing, electrical, roofing, pest control, restoration) that want exclusive phone leads at a price they set, with no contract
- Team size
- Any size with someone available to answer calls during scheduled hours
- Trade coverage
- HVACPlumbingElectricalRoofingGeneral ContractorsLandscaping & Lawn CareCleaning ServicesPest ControlLocksmithGarage DoorAppliance RepairRestoration
- Affiliate disclosure
- Affiliate program: None. Service Direct's partner program buys calls from lead sellers; it is not a referral program, and we earn nothing from Service Direct. Affiliate status is not an input to WrenchStack's tiers.
Frequently asked
How does Service Direct compare to Google LSA?
Both charge per lead rather than per click, but they work differently. Service Direct lets you set your own price per call and routes exclusive calls it buys from publishers. Google Local Services Ads show your screened business at the top of Google Search, and Google prices each lead by location, job type and bidding, with no published rate card.
How do I get started?
Apply through the Service Direct site, then set your service area by zip code, your price per lead and your campaign schedule. The account is free to create and there are no setup fees.
What does a call cost?
Service Direct publishes price-per-lead ranges by trade: locksmiths $15-$75, appliance repair $22-$85, pest control $40-$195, electricians $55-$175, plumbing $60-$255, heating and air conditioning $65-$325, roofing $85-$550, mold removal $75-$650 and water damage restoration $500-$2,250. You choose your price per call and can change it anytime; it only bills valid calls, with no set-up fee or term contract.
What happens if I get a bad call?
Service Direct says you don't pay for repeat callers, wrong numbers or solicitors, and its Quality Check system screens calls for wrong numbers, job seekers, spam and out-of-area requests. It does not publish a dispute window, so confirm the review process when you sign up.
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