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Houzz Pro Review
Design and project-management software for remodelers and designers, with a Houzz profile and optional paid ads for homeowner leads
Quick verdict
Houzz Pro. Best for: Remodelers, design-build firms, interior designers and other pros selling design-led residential projects who want project-management software and a Houzz profile in one subscription. Pricing: Free plan available; Design $99/mo and Pro $199/mo (1 user each, extra users $50/user/mo); Teams from $399/mo with unlimited users; Advertising Package from $499/mo; paid plans start as an annual subscription after a 30-day free trial. Lead model: Your own profile and ads: homeowners contact you from your profile or through your ads; Houzz does not say whether ad leads are shared. Advertising costs extra (from $499/mo), no published lead volume or exclusivity for ad leads, an annual subscription after the free trial, and design-focused software that repair and emergency-service trades may not need.
About Houzz Pro
Houzz Pro is the business software and marketing product of Houzz Inc., the home design and remodeling platform. Houzz's own timeline says Houzz officially became a company in October 2010 and launched Houzz Pro software for home professionals in April 2020. Houzz says its platform is used by more than 3 million construction and design professionals and over 70 million homeowners and home design enthusiasts, and its careers page describes the company as remote-first.
On the lead side, you build a Houzz profile with project photos and client reviews, and Houzz says pros appear in relevant searches based on location, project type and services. Homeowners can message you and book a video meeting from your profile. Houzz says its lead generation uses subscription-based pricing instead of pay-per-lead. The optional Advertising Package, which Houzz lists from $499/mo, shows your ads in Houzz search results when homeowners look for professionals and while they browse projects and professionals, targeted by the service areas, service types, project types and budget ranges you choose. Houzz's pages do not say whether ad leads go only to you or how many to expect.
The software is most of what the subscription buys. The free plan includes a 3D Floor Planner, estimates and invoicing. Design ($99/mo, 1 user) covers 3D floor plans, selections, mood boards, a CRM, estimates and proposals, invoices and online payments. Pro ($199/mo, 1 user) adds takeoffs, bid management, change orders, budget management, contracts, project schedules and daily logs. Teams (from $399/mo, unlimited users) adds AI note-taking, the Premium Profile, email marketing, a custom website and dedicated support. Extra users on Design and Pro cost $50/user/mo, and Houzz lists integrations with QuickBooks Online, calendar apps, Gmail and Zoom.
The trade-off: Houzz Pro is built around design and remodel projects, and the advertising that drives inquiries is a separate package starting at $499/mo on top of a plan. If you already run job-management software, much of the bundle may duplicate it. Houzz's pricing page says your annual subscription begins when the 30-day free trial ends, so decide during the trial and get any lead-volume or ad terms in writing.
How it works
Create a Houzz profile with project photos, services, service area and client reviews. Houzz says pros appear in relevant searches by location, project type and services, and homeowners can message you or book a video meeting from your profile. With the optional Advertising Package, Houzz shows your ads in its professional search results and while homeowners browse projects and professionals, targeted by the service areas, service types, project types and budget ranges you set, and notifies you (optionally by SMS) when a homeowner submits a project request through an ad. Leads land in the Houzz Pro CRM, where you can also import leads from other sources and move them through stages into estimates, proposals, contracts and invoices.
Pros & cons
What works
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Subscription pricing, not pay-per-lead
Houzz says its lead generation is sold through subscription-based pricing instead of pay-per-lead, so you are not charged per inquiry. Your cost is the plan price plus the Advertising Package if you add it.
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Portfolio-driven profile
Your Houzz profile shows project photos and client reviews. The Teams plan adds the Premium Profile, which Houzz says includes featured reviews, a verified license badge, highlight videos and video consultations booked from your profile.
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Business software in the same subscription
Paid plans bundle a CRM, estimates, proposals, invoices and online payments; the Pro plan adds takeoffs, bid management, change orders, contracts, schedules and daily logs. A free plan with a 3D Floor Planner, estimates and invoicing lets you test the software first.
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Targeting controls on ads
The Advertising Package lets you choose service areas, service types, project types and budget ranges. Houzz says the ads appear in its search results when homeowners look for professionals.
What doesn't
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Advertising costs extra
Houzz lists the Advertising Package from $499/mo, priced separately from the $99-$399/mo software plans. The profile alone is included, but the ad placements that bring project requests are an added cost.
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No published lead volume or exclusivity
Houzz's advertising and lead-generation pages do not say how many leads to expect or whether a lead from your ad goes only to you. Ask for both in writing before buying ads.
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Annual term after the free trial
Houzz's pricing page says you can cancel during the 30-day free trial before your annual subscription begins at the end of the trial. Evaluate it during the trial, not after.
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Built for design and remodel work
Houzz describes itself as a platform for construction and design, and tools such as 3D floor plans, mood boards and selections do little for repair or emergency-service work.
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Overlap with software you already run
If you already use job-management or estimating software, the bundled CRM, estimating and invoicing tools may duplicate it. Houzz lists QuickBooks Online as an integration.
Pricing
- Cost and billing
- Free plan available; Design $99/mo and Pro $199/mo (1 user each, extra users $50/user/mo); Teams from $399/mo with unlimited users; Advertising Package from $499/mo; paid plans start as an annual subscription after a 30-day free trial
- Pricing model
- subscription
- Lead model
- directory listing
- Exclusivity
- Your own profile and ads: homeowners contact you from your profile or through your ads; Houzz does not say whether ad leads are shared
Reviews and complaints at the source
We do not copy third-party review scores onto this page: they change often and we could not verify them. Read Houzz Pro's current reviews at the source.
Best for
- Ideal contractor profile
- Remodelers, design-build firms, interior designers and other pros selling design-led residential projects who want project-management software and a Houzz profile in one subscription
- Team size
- Any size (Design and Pro include 1 user, Teams includes unlimited users)
- Trade coverage
- PlumbingElectricalRoofingGeneral ContractorsLandscaping & Lawn CareHandyman ServicesSolarPaintingFlooring
- Affiliate disclosure
- Affiliate program: shareasale. ~5% commission, 30-day cookie via ShareASale and Awin. Affiliate status is not an input to WrenchStack's tiers.
Frequently asked
Is Houzz Pro worth it?
It depends on the work you sell. Houzz Pro is mainly design and project-management software with a Houzz profile attached, so it fits remodelers, design-build firms and designers who will use the estimates, proposals, takeoffs and 3D tools. If you mostly want inquiries, the Advertising Package starts at $499/mo on top of a plan and Houzz does not publish expected lead volume, so use the 30-day free trial and ask for ad terms in writing.
What does it cost?
Houzz's pricing page lists a free plan, Design at $99/mo and Pro at $199/mo (1 user each, extra users $50/user/mo), and Teams from $399/mo with unlimited users. The Advertising Package starts at $499/mo. The free trial is 30 days with no credit card required, and the page says your annual subscription begins when the trial ends.
How does Houzz Pro compare to Thumbtack or Angi?
The pricing model differs. Houzz says its lead generation uses subscription pricing rather than pay-per-lead, and its ads are sold as a monthly package. Houzz also bundles design and project-management software with the subscription. See the Thumbtack and Angi entries in this directory for how those services charge for leads.
Other lead-gen platforms
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CallRail
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Thumbtack
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