Lead generation · Canada · Head-to-head
HomeStars vs TrustedPros
Two Canada lead generation options, compared side by side for Canada trades.
Which should you choose?
HomeStars carries a reputation warning (see below) and TrustedPros does not. Read the warning before you choose HomeStars.
HomeStars
Tier F · Reputation warningToronto home services marketplace owned by Angi Inc., the parent of Angi and HomeAdvisor
⚠ HomeStars Inc is not BBB accredited, and its BBB profile lists 37 complaints closed in the last three years (checked 30 September 2026). Its parent company, Angi Inc., also owns HomeAdvisor, which is under a 2023 FTC consent order (up to $7.2 million) over deceptive marketing of leads to service providers. Angi Inc. says its international businesses, HomeStars included, earn mainly lead fees for consumer matches and membership subscriptions from pros, so confirm lead prices, the membership term and cancellation rules in writing before signing up.
HomeStars is a Toronto-based marketplace that connects Canadian homeowners with home service pros. HomeAdvisor, then part of IAC, acquired it in 2017, and Angi Inc. (Nasdaq: ANGI) lists HomeStars among the international businesses it owns in its 2025 annual report. Angi Inc. says revenue in that segment comes mainly from lead fees for consumer matches and membership subscriptions paid by pros.
Pros
- + Canada-focused home services marketplace based in Toronto
- + Backed by Angi Inc., which runs home services marketplaces in several countries
- + Pros can buy leads for consumer matches or a membership subscription, per Angi Inc.
Cons
- − Not BBB accredited, with 37 complaints closed in three years
- − Same parent as HomeAdvisor, which is under a 2023 FTC consent order over lead marketing
- − No pro prices or contract terms readable on HomeStars' site this run
- − Lead fees and memberships are the main costs, per Angi Inc.
Canada note
HomeStars is Angi Inc.'s Canadian marketplace. Angi Inc. also owns HomeAdvisor, whose 2023 FTC consent order (up to $7.2 million) covered deceptive marketing of leads to service providers in the US. HomeStars' own site could not be read this run, so its current pro plans, lead prices and contract terms are not stated here; get them in writing before you sign.
TrustedPros
Tier A · ListedToronto contractor directory and referral service, in business since 2004 and separate from Angi's HomeStars
TrustedPros is a Canadian contractor directory and referral service run by TrustedPros Inc of Toronto, which its BBB profile says started in 2004. It is not among the home services businesses that Angi Inc. lists in its 2025 annual report, which name HomeStars as Angi's Canadian marketplace. TrustedPros' website blocks automated reads, so its current services and prices were not confirmed this run.
Pros
- + Canadian operator based in Toronto, in business since 2004 according to its BBB profile
- + Separate from Angi Inc., which owns HomeStars and HomeAdvisor
- + No BBB complaints closed in the last three years (checked 30 September 2026)
Cons
- − Not BBB accredited
- − Current membership prices could not be confirmed because its site blocks automated reads
- − Little recent news coverage: the latest press release we found dates from 2017
Canada note
TrustedPros Inc is based at 111 Peter St in Toronto, according to its BBB profile, which shows no accreditation and no complaints closed in the last three years (checked 30 September 2026). Angi Inc.'s 2025 annual report names HomeStars, not TrustedPros, as its Canadian marketplace, so TrustedPros is a separate option for contractors who want to avoid the Angi group.
More Canada options
See all Canada lead generation vendors and the rest of the Canada directory.