Housecall Pro vs MeasureSquare
Head-to-head comparison of pricing, features, integrations, and use-case fit.
Housecall Pro
All-in-one platform for home service pros
- Starting price
- From $59/mo
- Best team size
- 2-20
- Free trial
- 14 days
MeasureSquare
Flooring takeoff and estimating software for desktop and mobile, with an add-on CRM for contractors
- Starting price
- From $45/mo
- Best team size
- 1-50
- Free trial
- 14 days
What actually separates them
Only the points where our data on Housecall Pro and MeasureSquare differs. A feature or integration missing from one tool's list means our entry does not record it, not that the tool lacks it. Everything they share is further down.
- → Entry price: MeasureSquare starts at $45 per user a month; Housecall Pro starts at $59 a month base, more as users are added.
- → Trades served: Housecall Pro serves Plumbing, Roofing, General Contractors, Pest Control, Pool Service, Locksmith, Garage Door, Appliance Repair, Handyman Services, Restoration, Painting, Waste & Junk Removal, Pressure Washing & Window Cleaning. The other tool's entry does not list them.
- → Integrations listed for one tool only: Housecall Pro: quickbooks desktop, zapier, google local services, mailchimp; MeasureSquare: xero, stripe, gmail, outlook.
- → Fit for shared trades: Housecall Pro scores higher for HVAC (9/10 vs 7/10), Electrical (9/10 vs 7/10), Cleaning Services (8/10 vs 7/10); MeasureSquare scores higher for Flooring (10/10 vs 7/10).
- → Features listed for one tool only: Housecall Pro: dispatching, invoicing, estimates; MeasureSquare: material takeoffs, estimating, mobile estimates.
Quick verdict
Housecall Pro: Home service businesses that want payments, consumer financing, online booking and review requests built into one platform.
MeasureSquare: Flooring, tile and stone estimators who need accurate takeoffs, roll layouts and seam diagrams, measured on site with a laser meter or taken off from plans on a Windows PC.
Vertical fit favors Housecall Pro in 3 of 5 shared trades.
MeasureSquare has the lower starting price (From $45/mo).
Decision matrix: which one is right for you?
Pick Housecall Pro if…
- → Your situation matches Housecall Pro's target profile: Home service businesses that want payments, consumer financing, online booking and review requests built into one platform
- → You work in HVAC, Electrical or Cleaning Services: Housecall Pro has the higher vertical-fit score there (HVAC: 9/10 vs 7/10)
- → You serve several trades: Housecall Pro serves 18 trades in our data, against 5 for MeasureSquare
- → Google Local Services Ads bring in your calls: Housecall Pro lists a Google Local Services Ads integration; our entry for MeasureSquare does not
Pick MeasureSquare if…
- → Your situation matches MeasureSquare's target profile: Flooring, tile and stone estimators who need accurate takeoffs, roll layouts and seam diagrams, measured on site with a laser meter or taken off from plans on a Windows PC
- → Entry price matters most: MeasureSquare starts at $45 per user a month; Housecall Pro starts at $59 a month base, more as users are added
- → You work in Flooring: MeasureSquare has the higher vertical-fit score there (Flooring: 10/10 vs 7/10)
- → You want a longer track record: MeasureSquare was founded in 2001, Housecall Pro in 2013
Pricing side-by-side
| Tier | Housecall Pro | MeasureSquare |
|---|---|---|
| Tier 1 | Basic: $59/mo | Mobile Retail: $45/mo |
| Tier 2 | Essentials: $149/mo | Mobile Multi-family: $72.50/mo |
| Tier 3 | MAX: $299/mo | MeasureSquare 8 Retail: $45/mo |
| Tier 4 | - | MeasureSquare 8 Multi-family: $136.67/mo |
Housecall Pro starts on Basic, at $59 a month base, more as users are added; its top published tier, MAX, is $299 a month. MeasureSquare starts at $45 per user a month on Mobile Retail; its top published tier, CRM Sales Essential, is $57.50 a month. Housecall Pro charges its entry price per company and MeasureSquare per user, so the two figures are not directly comparable; price both at your team size.
Pros & cons
Housecall Pro
- + 14-day free trial
- + Higher vertical-fit score for HVAC, Electrical or Cleaning Services
- + QuickBooks integration listed (QuickBooks Online, QuickBooks Desktop)
- + Google Local Services Ads integration listed
- + Serves 18 trades in our data
- − QuickBooks sync starts on Essentials and QuickBooks Desktop sync is one way
- − User limits per plan push growing teams to higher tiers
- − Residential-first
MeasureSquare
- + Lower entry price: From $45/mo
- + 14-day free trial
- + Higher vertical-fit score for Flooring
- + QuickBooks integration listed (QuickBooks Online)
- + Stripe integration listed
- − Each product is priced separately per user, so a shop that wants mobile measuring, desktop takeoff and the CRM pays for each
- − The desktop edition is Windows only
- − It is not a store system (no point of sale or inventory), and its QuickBooks Online link is labeled beta on the integrations page
Feature comparison
Features as listed in our entries. The lists use different words for similar features, so check a feature you need on both vendors' sites.
Listed for Housecall Pro only
- + dispatching
- + invoicing
- + estimates
- + credit card processing
- + consumer financing
- + marketing automation
- + instapay
Listed for both
- ✓ scheduling
Listed for MeasureSquare only
- + material takeoffs
- + estimating
- + mobile estimates
- + mobile app
- + 3d modeling
- + crm
- + job costing
Integrations
Listed for Housecall Pro only
- + quickbooks desktop
- + zapier
- + google local services
- + mailchimp
- + callrail
- + companycam
- + thumbtack
Listed for both
- ✓ quickbooks online
Listed for MeasureSquare only
- + xero
- + stripe
- + gmail
- + outlook
- + servicetitan
- + qfloors
- + rollmaster
Which fits better in each trade
| Trade | Housecall Pro fit | MeasureSquare fit | Winner |
|---|---|---|---|
| HVAC | 9 / 10 | 7 / 10 | Housecall Pro |
| Electrical | 9 / 10 | 7 / 10 | Housecall Pro |
| Landscaping & Lawn Care | 7 / 10 | 7 / 10 | Tie |
| Cleaning Services | 8 / 10 | 7 / 10 | Housecall Pro |
| Flooring | 7 / 10 | 10 / 10 | MeasureSquare |
Vertical-fit scores (1-10) rate how well each tool is built for the trade, checked against the trades the vendor's own pages say it serves. See methodology.
Frequently asked questions
Which is better, Housecall Pro or MeasureSquare?
It depends on your trade, team size and budget. Housecall Pro is best for home service businesses that want payments, consumer financing, online booking and review requests built into one platform. MeasureSquare is best for flooring, tile and stone estimators who need accurate takeoffs, roll layouts and seam diagrams, measured on site with a laser meter or taken off from plans on a Windows PC. See the decision matrix above, and the trade-by-trade fit table if you work in one trade.
Is Housecall Pro cheaper than MeasureSquare?
MeasureSquare has the lower entry price: $45 per user a month, against $59 a month base, more as users are added for Housecall Pro. Total cost depends on your team size, the plan you need and any add-ons; see the pricing table above.
Can Housecall Pro and MeasureSquare integrate with QuickBooks?
Housecall Pro lists QuickBooks Online and QuickBooks Desktop. MeasureSquare lists QuickBooks Online. Check which way each sync runs, and on which plans, in each tool's full review before you buy.
Do Housecall Pro or MeasureSquare offer a free trial?
Housecall Pro: a 14-day free trial. MeasureSquare: a 14-day free trial.
Can I move from Housecall Pro to MeasureSquare (or the other way)?
Our data does not record migration support for either tool. Ask both vendors which records they import and export (customers, jobs, invoices, recurring agreements, price books), in which file format, and whether they help with the import.
Housecall Pro vs MeasureSquare: which has better customer support?
Our data does not record support channels or response times for either tool. Ask each vendor which support comes with the plan you would buy. Each full review links to G2 and Capterra, where you can read current user reviews.
Which suits a solo contractor, and which a growing team?
Our data puts Housecall Pro's best team size at 2-20 and MeasureSquare's at 1-50. Housecall Pro's entry price is $59 a month base, more as users are added; MeasureSquare's is $45 per user a month. Price both at the team size you expect to have, not only today's.
Need a deeper look?
See our full reviews with each tool's pricing tiers, integrations and weaknesses.
Should your product be in this comparison?
We check Housecall Pro and MeasureSquare against their own websites and list the cons next to the pros. If you build a competing product that is not listed here, you can submit it for editorial review. An evaluation can end with or without a listing.
Listings are free. We do not accept payment for inclusion, for placement, for a score, or to remove a documented con. Read this page first and decide whether you want that.