Lead generation ยท Egypt ยท Head-to-head

FilKhedma vs MadeInEgypt

Two Egypt lead generation options, compared side by side for Egypt trades.

Which should you choose?

FilKhedma is the safer default โ€” MadeInEgypt carries a reputation caution (see below), while FilKhedma does not. Choose MadeInEgypt only if its specific strengths clearly outweigh that, and read the warning first.

FilKhedma

Tier S ยท Recommended

Egypt's leading home-services app โ€” plumbing, electrical, AC, carpentry

Egypt's leading on-demand home-services platform (since 2014, now part of the SweepSouth group), connecting customers with vetted technicians for plumbing, electrical, carpentry and AC across 20+ cities. For a tradesperson it is a demand/lead channel.

Pros

  • + Dominant genuinely-Egyptian home-services brand
  • + Covers core trades
  • + 20+ cities, vetted technicians
  • + Active in 2026 (live site + apps)

Cons

  • โˆ’ Marketplace controls pricing (less margin for the pro)
  • โˆ’ Consumer-side branded
  • โˆ’ Residential focus, not commercial construction
  • โˆ’ Post-acquisition (SweepSouth) strategy uncertainty

Egypt note

The dominant Egyptian home-services brand โ€” its fixed pricing and one-month guarantee professionalize the informal trades market, and for a plumber or electrician it's the main consumer lead channel (its expected rival MrUsta has exited Egypt).

Typical Egypt pricing: Pre-set per-service pricing (consumer-paid); commission/employment for technicians.

MadeInEgypt

Tier A ยท Workable

Free Egypt supplier directory with 300+ verified construction manufacturers

โš  Self-listed directory โ€” "verified" claims should be spot-checked; it is supplier discovery, not a transactional marketplace.

A free, Egypt-native B2B supplier/manufacturer directory with a dedicated construction category (300+ verified manufacturers โ€” cement, steel, marble, ceramics) โ€” a building-materials sourcing and supplier-discovery layer for contractors.

Pros

  • + Egypt-only and free
  • + Dedicated construction / materials category
  • + Claims supplier verification
  • + Good for materials-sourcing leads

Cons

  • โˆ’ A directory, not a marketplace
  • โˆ’ Verification depth unclear
  • โˆ’ SME-scale listings
  • โˆ’ No project leads (supplier discovery only)

Egypt note

The most Egypt-specific of the B2B directory options โ€” useful for sourcing local building materials (cement, steel, marble) rather than finding project leads, and free to use.

Typical Egypt pricing: Free (directory listing).

More Egypt options

See all Egypt lead generation vendors and the rest of the Egypt directory.