Lead generation · Egypt
FilKhedma
Egypt's leading home-services app — plumbing, electrical, AC, carpentry
Market position
Egypt's leading on-demand home-services platform (since 2014, now part of the SweepSouth group), connecting customers with vetted technicians for plumbing, electrical, carpentry and AC across 20+ cities. For a tradesperson it is a demand/lead channel.
Egypt-specific note
The dominant Egyptian home-services brand — its fixed pricing and one-month guarantee professionalize the informal trades market, and for a plumber or electrician it's the main consumer lead channel (its expected rival MrUsta has exited Egypt).
Pros
- + Dominant genuinely-Egyptian home-services brand
- + Covers core trades
- + 20+ cities, vetted technicians
- + Active in 2026 (live site + apps)
Cons
- − Marketplace controls pricing (less margin for the pro)
- − Consumer-side branded
- − Residential focus, not commercial construction
- − Post-acquisition (SweepSouth) strategy uncertainty
Typical Egypt pricing
Pre-set per-service pricing (consumer-paid); commission/employment for technicians.
Why this matters for Egypt trades
The ETA runs tax (14% VAT, 22.5% corporate tax) and the mandatory e-invoicing/e-receipt clearance system (JSON/XML, UUID, digital signature — only cleared invoices are deductible, and non-compliance bars government work); EFCBC ("Tasheed") membership and classification (Law 104/1992) is required to take work above EGP 50,000 or bid public tenders; engineers must register with the Egyptian Engineers Syndicate; companies incorporate via GAFI (Commercial Register + Tax Card); employers must enrol every worker in social insurance (NOSI, Law 148/2019); and building in the new cities is permitted through NUCA.
Egyptian construction & trades software selection is shaped above all by the ETA (Egyptian Tax Authority) e-invoicing mandate — live and enforced (full B2B mandate from April 2023; paper invoices invalid for deduction since ~July 2023), a real-time clearance model where only cleared e-invoices allow VAT/cost deduction, and now reaching small businesses (the VAT-registration threshold was halved to EGP 250,000, with small firms required to register by 31 March 2026). Add a volatile, un-pegged Egyptian pound (which favours local EGP-priced vendors over USD-billed foreign SaaS), 14% VAT, mandatory EFCBC contractor classification, Engineers-Syndicate registration, and a megaproject pipeline led by the New Administrative Capital. B2B runs in Arabic and English.
Frequently asked
Is FilKhedma a good fit for Egypt trades?
Egypt's leading on-demand home-services platform (since 2014, now part of the SweepSouth group), connecting customers with vetted technicians for plumbing, electrical, carpentry and AC across 20+ cities. For a tradesperson it is a demand/lead channel. The dominant Egyptian home-services brand — its fixed pricing and one-month guarantee professionalize the informal trades market, and for a plumber or electrician it's the main consumer lead channel (its expected rival MrUsta has exited Egypt).
What does FilKhedma cost in Egypt?
Pre-set per-service pricing (consumer-paid); commission/employment for technicians.. Pricing and availability can change by region — confirm current Egypt pricing on the vendor's site before committing.
Is FilKhedma recommended?
Yes — it is a Tier S (Recommended) pick in our Egypt directory for lead generation, based on market fit and reputation. Still compare it against the alternatives for your specific trade and region.