Lead generation · Morocco · Head-to-head

Aljady vs Allopro (ex-Bricall)

Two Morocco lead generation options, compared side by side for Morocco trades.

Which should you choose?

Aljady and Allopro (ex-Bricall) are both Tier S: our check found each one's prices published on its own website, so you can compare their costs before talking to sales. The tier is not a quality ranking: weigh the pros, cons, pricing and Morocco-specific notes below against your trade and region.

Aljady

Tier S · Published prices

Veille des marchés publics marocains avec alertes IA

Aljady is a Moroccan public-procurement monitoring service. Its legal notice names Side Invest SARL AU as publisher, while its CGV name AVIVO SOLUTIONS SARL AU (Casablanca) as the company that publishes and sells the service. It sends AI-personalised alerts on tenders from the public procurement portal, extracts the price schedules (bordereaux de prix), lots and quantities from tender documents, and shows competitors' submission history, success rates and average amounts. The site shows more than 110,000 archived tenders and more than 4,000 open tenders, with construction, electrical works and water and sanitation among the sectors covered.

Pros

+ Published monthly and yearly prices
+ 7-day free trial without a bank card
+ Extracts bordereaux de prix, lots and quantities from tender documents
+ Competitor submission history and success rates

Cons

− Covers all sectors, not only construction
− Public tenders only, no private-sector leads
− Site in French only
− Multi-user access only on the custom Entreprise plan

Morocco note

Aljady says it extracts the bordereaux de prix, lots and quantities from Moroccan public tender files and shows which companies bid and how often they win, which helps when preparing a public-works bid. Payment is by bank transfer, per its CGV.

Typical Morocco pricing: Essentiel 590 MAD HT per month or 6,000 MAD HT per year (3 sectors); Pro 990 MAD HT per month or 10,000 MAD HT per year (5 sectors); Entreprise on quote. VAT at 20% is added. 7-day free trial.

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Allopro (ex-Bricall)

Tier S · Published prices

Plateforme marocaine de services à domicile : jusqu'à 5 devis de maalems

Allopro (page title still 'Bricall') is a Moroccan home-services directory where clients describe a job and receive up to 5 quotes from providers, and providers pay for listing packs that add listings, visibility and badges. It covers 15 cities and lists 213+ providers, with fit-out, electrical, plumbing, repairs, painting and renovation the largest categories on 2026-09-30. Payment for the work goes directly from client to provider.

Pros

+ Published prices, with a free Starter listing
+ Clients can receive up to 5 quotes for one job
+ Trades are the largest categories (fit-out, electrical, plumbing, painting)
+ Providers register with a CIN and a verified phone, per the terms

Cons

− Packs buy visibility, not guaranteed leads
− Packs are not refundable once activated
− Small provider base (213+ listed)
− Mixes trades with cleaning, events, lessons and moving

Morocco note

Allopro sells monthly listing packs in dirhams (99 to 399 DH) that raise a maalem's visibility and show the phone number, and clients can get up to 5 quotes per request. Packs can be paid by card, bank transfer or cash, and the terms say they are not refundable once activated.

Typical Morocco pricing: Starter free (1 listing, 7 days); Base 99 DH per month; Pro 199 DH per month; Master 399 DH per month. Add-ons from 19 DH (urgent badge) to 149 DH one-off (Verification+). The terms say invoices include VAT and the fiscal stamp.

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More Morocco options

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