Lead generation · Morocco
Allopro (ex-Bricall)
Plateforme marocaine de services à domicile : jusqu'à 5 devis de maalems
Market position
Allopro (page title still 'Bricall') is a Moroccan home-services directory where clients describe a job and receive up to 5 quotes from providers, and providers pay for listing packs that add listings, visibility and badges. It covers 15 cities and lists 213+ providers, with fit-out, electrical, plumbing, repairs, painting and renovation the largest categories on 2026-09-30. Payment for the work goes directly from client to provider.
Morocco-specific note
Allopro sells monthly listing packs in dirhams (99 to 399 DH) that raise a maalem's visibility and show the phone number, and clients can get up to 5 quotes per request. Packs can be paid by card, bank transfer or cash, and the terms say they are not refundable once activated.
Pros
- + Published prices, with a free Starter listing
- + Clients can receive up to 5 quotes for one job
- + Trades are the largest categories (fit-out, electrical, plumbing, painting)
- + Providers register with a CIN and a verified phone, per the terms
- + 15 cities, French and Arabic
Cons
- − Packs buy visibility, not guaranteed leads
- − Packs are not refundable once activated
- − Small provider base (213+ listed)
- − Mixes trades with cleaning, events, lessons and moving
Typical Morocco pricing
Starter free (1 listing, 7 days); Base 99 DH per month; Pro 199 DH per month; Master 399 DH per month. Add-ons from 19 DH (urgent badge) to 149 DH one-off (Verification+). The terms say invoices include VAT and the fiscal stamp.
Why this matters for Morocco trades
The DGI issues the identifiant fiscal (IF), runs SIMPL for TVA, IS and salary declarations, and is preparing e-invoicing in phases from late 2026, large companies and public-sector suppliers first (Hespress, August 2026). Under Décret n° 2-94-223, the Ministère de l’Équipement et de l’Eau qualifies and classifies BTP firms, and a firm’s class sets the maximum contract amount it can bid for; each tender file states the sector, qualification and class it requires. Moroccan press reported in January 2025 that Tous Risques Chantier and RC décennale insurance had become mandatory, and Wafa Assurance says its décennale cover depends on the works being checked by an approved technical-control body. Employers declare salaries and pay contributions through the CNSS Damancom portal, and public tender rules ask bidders for a CNSS certificate issued within the last year; the ICE has been mandatory on official documents since 1 July 2016, and invoices without it can be rejected by the tax administration, per Hespress.
Moroccan construction and trades software selection is shaped by the DGI’s planned electronic invoicing (due to start in phases from late 2026 with large companies and public-sector suppliers, according to Hespress, with the technical rules not yet published in August 2026), Tous Risques Chantier and RC décennale insurance (reported as mandatory since January 2025), TVA and mandatory invoice mentions such as the ICE, CNSS salary declarations and contributions through Damancom, and the qualification and classification of BTP firms by the Ministère de l’Équipement et de l’Eau for public tenders.
Frequently asked
Is Allopro (ex-Bricall) a good fit for Morocco trades?
Allopro (page title still 'Bricall') is a Moroccan home-services directory where clients describe a job and receive up to 5 quotes from providers, and providers pay for listing packs that add listings, visibility and badges. It covers 15 cities and lists 213+ providers, with fit-out, electrical, plumbing, repairs, painting and renovation the largest categories on 2026-09-30. Payment for the work goes directly from client to provider. Allopro sells monthly listing packs in dirhams (99 to 399 DH) that raise a maalem's visibility and show the phone number, and clients can get up to 5 quotes per request. Packs can be paid by card, bank transfer or cash, and the terms say they are not refundable once activated.
What does Allopro (ex-Bricall) cost in Morocco?
Starter free (1 listing, 7 days); Base 99 DH per month; Pro 199 DH per month; Master 399 DH per month. Add-ons from 19 DH (urgent badge) to 149 DH one-off (Verification+). The terms say invoices include VAT and the fiscal stamp. Pricing and availability can change by region; confirm current Morocco pricing on the vendor's site before committing.
Does Allopro (ex-Bricall) publish its prices?
Yes. Allopro (ex-Bricall) is Tier S in our Morocco directory, which means our check found its prices published on its own website (see the typical pricing above). The tier is not a quality ranking, so compare it against the alternatives for your trade and region.