Lead generation · Morocco · Head-to-head
Allopro (ex-Bricall) vs Bricoul.ma
Two Morocco lead generation options, compared side by side for Morocco trades.
Which should you choose?
Allopro (ex-Bricall) and Bricoul.ma are both Tier S: our check found each one's prices published on its own website, so you can compare their costs before talking to sales. The tier is not a quality ranking: weigh the pros, cons, pricing and Morocco-specific notes below against your trade and region.
Allopro (ex-Bricall)
Tier S · Published pricesPlateforme marocaine de services à domicile : jusqu'à 5 devis de maalems
Allopro (page title still 'Bricall') is a Moroccan home-services directory where clients describe a job and receive up to 5 quotes from providers, and providers pay for listing packs that add listings, visibility and badges. It covers 15 cities and lists 213+ providers, with fit-out, electrical, plumbing, repairs, painting and renovation the largest categories on 2026-09-30. Payment for the work goes directly from client to provider.
Pros
- + Published prices, with a free Starter listing
- + Clients can receive up to 5 quotes for one job
- + Trades are the largest categories (fit-out, electrical, plumbing, painting)
- + Providers register with a CIN and a verified phone, per the terms
Cons
- − Packs buy visibility, not guaranteed leads
- − Packs are not refundable once activated
- − Small provider base (213+ listed)
- − Mixes trades with cleaning, events, lessons and moving
Morocco note
Allopro sells monthly listing packs in dirhams (99 to 399 DH) that raise a maalem's visibility and show the phone number, and clients can get up to 5 quotes per request. Packs can be paid by card, bank transfer or cash, and the terms say they are not refundable once activated.
Bricoul.ma
Tier S · Published pricesConnecter particuliers et artisans vérifiés au Maroc
Bricoul.ma is a Moroccan directory of artisans (plumbers, electricians, painters, carpenters, air-conditioning, aluminium and glazing workers) that clients search by trade, city and neighbourhood. Artisans get a free Basic profile capped at 10 leads a month, or pay for Pro and Premium plans that remove the cap and raise their ranking. Bricoul says all artisans pass a KYC check on their CIN and RC or auto-entrepreneur status.
Pros
- + Published prices, with a free Basic plan
- + Trades-focused catalogue
- + Bricoul says every artisan passes CIN and RC checks
- + Paid plans give unlimited leads and higher ranking
Cons
- − Terms leave the company's RC number blank
- − No mobile app mentioned
- − Coverage beyond Casablanca not confirmed
- − Annual prices not shown
Morocco note
Bricoul asks artisans for a Moroccan CIN, an RC or auto-entrepreneur status and a photo holding the CIN before listing them, so an unregistered worker cannot join. The Pro plan at 99 MAD a month lifts the 10-lead monthly cap of the free plan.
More Morocco options
See all Morocco lead generation vendors and the rest of the Morocco directory.