Lead generation · Morocco · Head-to-head
Allopro (ex-Bricall) vs Bricole
Two Morocco lead generation options, compared side by side for Morocco trades.
Which should you choose?
Allopro (ex-Bricall) and Bricole are both Tier S: our check found each one's prices published on its own website, so you can compare their costs before talking to sales. The tier is not a quality ranking: weigh the pros, cons, pricing and Morocco-specific notes below against your trade and region.
Allopro (ex-Bricall)
Tier S · Published pricesPlateforme marocaine de services à domicile : jusqu'à 5 devis de maalems
Allopro (page title still 'Bricall') is a Moroccan home-services directory where clients describe a job and receive up to 5 quotes from providers, and providers pay for listing packs that add listings, visibility and badges. It covers 15 cities and lists 213+ providers, with fit-out, electrical, plumbing, repairs, painting and renovation the largest categories on 2026-09-30. Payment for the work goes directly from client to provider.
Pros
- + Published prices, with a free Starter listing
- + Clients can receive up to 5 quotes for one job
- + Trades are the largest categories (fit-out, electrical, plumbing, painting)
- + Providers register with a CIN and a verified phone, per the terms
Cons
- − Packs buy visibility, not guaranteed leads
- − Packs are not refundable once activated
- − Small provider base (213+ listed)
- − Mixes trades with cleaning, events, lessons and moving
Morocco note
Allopro sells monthly listing packs in dirhams (99 to 399 DH) that raise a maalem's visibility and show the phone number, and clients can get up to 5 quotes per request. Packs can be paid by card, bank transfer or cash, and the terms say they are not refundable once activated.
Bricole
Tier S · Published pricesVotre artisan, à portée de main
Bricole is a free Android app that lists home-service professionals in Morocco and Egypt, with construction, repair and installation, and decoration among its categories alongside household, transport and beauty services. Bricole says it has 26K+ registered professionals, 160+ services and 100K+ downloads. Clients contact professionals directly and agree the price with them; Bricole takes no commission and handles no payment.
Pros
- + Free for clients and professionals: no subscription, no commission
- + Construction, repair and installation among the main categories
- + Bricole says it has 26K+ registered professionals, with city counts on its site
- + Reviews tied to a QR code scanned after each job, Bricole says
Cons
- − Terms say Bricole does not verify identity, qualifications or insurance
- − Mixes trades with cleaning, beauty and other services
- − Android only; no iOS app mentioned
- − No operating company or address named on the site
Morocco note
Bricole lists professionals by city (it shows 11,000+ in Casablanca and 4,900+ in Marrakech), and a Moroccan tradesperson can join for free and deal with clients directly. Because Bricole charges nothing, it is a visibility listing rather than a paid lead source.
More Morocco options
See all Morocco lead generation vendors and the rest of the Morocco directory.