Lead generation · Morocco · Head-to-head

Allopro (ex-Bricall) vs Datao

Two Morocco lead generation options, compared side by side for Morocco trades.

Which should you choose?

Allopro (ex-Bricall) and Datao are both Tier S: our check found each one's prices published on its own website, so you can compare their costs before talking to sales. The tier is not a quality ranking: weigh the pros, cons, pricing and Morocco-specific notes below against your trade and region.

Allopro (ex-Bricall)

Tier S · Published prices

Plateforme marocaine de services à domicile : jusqu'à 5 devis de maalems

Allopro (page title still 'Bricall') is a Moroccan home-services directory where clients describe a job and receive up to 5 quotes from providers, and providers pay for listing packs that add listings, visibility and badges. It covers 15 cities and lists 213+ providers, with fit-out, electrical, plumbing, repairs, painting and renovation the largest categories on 2026-09-30. Payment for the work goes directly from client to provider.

Pros

+ Published prices, with a free Starter listing
+ Clients can receive up to 5 quotes for one job
+ Trades are the largest categories (fit-out, electrical, plumbing, painting)
+ Providers register with a CIN and a verified phone, per the terms

Cons

− Packs buy visibility, not guaranteed leads
− Packs are not refundable once activated
− Small provider base (213+ listed)
− Mixes trades with cleaning, events, lessons and moving

Morocco note

Allopro sells monthly listing packs in dirhams (99 to 399 DH) that raise a maalem's visibility and show the phone number, and clients can get up to 5 quotes per request. Packs can be paid by card, bank transfer or cash, and the terms say they are not refundable once activated.

Typical Morocco pricing: Starter free (1 listing, 7 days); Base 99 DH per month; Pro 199 DH per month; Master 399 DH per month. Add-ons from 19 DH (urgent badge) to 149 DH one-off (Verification+). The terms say invoices include VAT and the fiscal stamp.

Full review → Visit →

Datao

Tier S · Published prices

Veille IA des appels d'offres publics au Maroc, travaux BTP compris

Datao, run by UXS SARL AU in Rabat, is an AI platform for monitoring Moroccan public tenders in works (BTP, infrastructure), services and supplies. Datao says it tracks more than 50,000 tenders a year from 300 official sources. It summarizes each tender, answers questions from the CPS documents, reads bills of quantities line by line and tracks contract awards by competitor.

Pros

+ Published prices, from 490 DH a month excl. VAT
+ AI summaries and questions on tender documents (CPS)
+ Line-by-line search of bordereaux des prix
+ Award history and alerts by competitor

Cons

− Public tenders only, not private renovation leads
− Paid yearly by bank transfer only for now
− Solo plan includes 1 user
− Free trial is arranged through a demo

Morocco note

Datao says it covers more than 50,000 Moroccan public tenders a year from 300 official sources, in works, services and supplies, and supports French and Arabic. It does not describe matching tenders to a firm's qualification and classification certificate, so check eligibility for each marché yourself.

Typical Morocco pricing: Published, excl. VAT (HT), paid yearly: Solo 490 DH a month (5,880 DH a year, 1 user), Pro 790 DH a month (9,480 DH a year, 5 users). Extra users 50 DH HT a month each. 7-day free trial. Annual bank transfer only for now.

Full review → Visit →

More Morocco options

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