Lead generation · New Zealand · Head-to-head

Builderscrack vs NoCowboys

Two New Zealand lead generation options, compared side by side for New Zealand trades.

Which should you choose?

NoCowboys is Tier S: our check found its prices published on its own website. Builderscrack is Tier A. Compare the typical pricing shown for each below. The tier is not a quality ranking: weigh the pros, cons, pricing and New Zealand-specific notes below against your trade and region.

Builderscrack

Tier A · Listed

New Zealand job-matching marketplace for homeowners and tradies, owned by Australia's hipages Group

Builderscrack is a New Zealand marketplace where homeowners post a job for free and verified tradies contact them to quote. It says it has been trusted by homeowners since 2007, and in September 2026 its homepage showed about 16,000 verified tradies and more than 980,000 jobs posted. Australia's hipages Group, listed on the ASX, bought Builderscrack in a deal of about $11.8 million announced in December 2021.

Pros

+ Homeowners post jobs for free, so enquiries come to tradies who sign up
+ Builderscrack says the tradies who contact homeowners are verified, and homeowners see profiles and reviews
+ Covers building, roofing, plumbing, electrical, painting, landscaping and other trades
+ Christchurch-based support team

Cons

− No public pricing for tradies; costs are only visible after signing up
− New Zealand only
− Homeowners compare the tradies who respond before choosing one

New Zealand note

NZ-only marketplace with a Christchurch-based support team, owned by Australian parent hipages Group. Builderscrack does not publish its tradie fees on its public pages.

Typical New Zealand pricing: No public prices for tradies; fees are not published on Builderscrack's site. Posting a job is free for homeowners.

Full review → Visit →

NoCowboys

Tier S · Published prices

New Zealand ratings site for tradespeople and businesses, with a $999 a year business registration

NoCowboys is a New Zealand ratings and review site for tradespeople and other businesses, run by NoCowboys Limited in Auckland. Consumers search by business type and location, read ratings, contact businesses directly, and can post jobs on a free jobs board for businesses to quote on. NoCowboys says it shows 146,730 ratings (September 2026) and that it takes no commission on jobs.

Pros

+ Published price: $999 a year, with no commissions or pay-per-click
+ Registration includes a profile, replies to reviews, a free website build and domain, and an account manager
+ Rating checks include email verification, IP tracking and requests for proof of the job
+ Consumers contact businesses directly, and a free jobs board lets them request quotes

Cons

− Anyone can add your business and rate it, registered or not
− Fees are not refundable except at NoCowboys' discretion
− The site does not say whether the $999 includes GST
− NoCowboys says most consumers search and contact businesses directly rather than post jobs, so leads depend on your profile

New Zealand note

Covers all of New Zealand. Any consumer can add a business by name and phone number and rate it, so unregistered businesses also collect ratings; paid registration adds a full profile, review tools, a website build and priority over unregistered listings in many areas. NoCowboys says it checks ratings with email verification, IP tracking and requests for quotes or invoices from suspicious raters.

Typical New Zealand pricing: Business registration $999 per year (NZD; GST treatment not stated); no commissions and no pay-per-click; no other plans published

Full review → Visit →

More New Zealand options

See all New Zealand lead generation vendors and the rest of the New Zealand directory.

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