Lead generation · New Zealand
Builderscrack
NZ's leading trades marketplace — pay-per-lead model, NZ-only consumer audience
Market position
Builderscrack is the leading NZ-only trades marketplace. Smaller scale than UK Checkatrade or AU Hipages reflects NZ's smaller market size, but the platform dominates NZ consumer search for trades. Pay-per-lead model.
New Zealand-specific note
NZ-only — no cross-market presence. Smaller pool of registered tradies (~50K) than UK/AU equivalents.
Pros
- + Leading NZ trades marketplace by consumer audience
- + Pay-per-lead model means no annual commitment
- + NZ-focused with local market understanding
Cons
- − Smaller than UK/AU equivalents
- − NZ-only — no cross-market value
- − Limited affiliate program
Typical New Zealand pricing
NZ$5-$30 per lead
Why this matters for New Zealand trades
Trades are registered/licensed (e.g., the Plumbers, Gasfitters and Drainlayers Board; the Electrical Workers Registration Board), and payroll software must handle IRD payday filing, KiwiSaver, and GST.
New Zealand trades vendor selection is shaped by registration/licensing regimes (registered electricians, certifying plumbers/gasfitters), IRD payday filing, KiwiSaver, and GST.
Frequently asked
Is Builderscrack a good fit for New Zealand trades?
Builderscrack is the leading NZ-only trades marketplace. Smaller scale than UK Checkatrade or AU Hipages reflects NZ's smaller market size, but the platform dominates NZ consumer search for trades. Pay-per-lead model. NZ-only — no cross-market presence. Smaller pool of registered tradies (~50K) than UK/AU equivalents.
What does Builderscrack cost in New Zealand?
NZ$5-$30 per lead. Pricing and availability can change by region — confirm current New Zealand pricing on the vendor's site before committing.