Lead generation · New Zealand · Head-to-head

Builderscrack vs Localist

Two New Zealand lead generation options, compared side by side for New Zealand trades.

Which should you choose?

Localist is Tier S: our check found its prices published on its own website. Builderscrack is Tier A. Compare the typical pricing shown for each below. The tier is not a quality ranking: weigh the pros, cons, pricing and New Zealand-specific notes below against your trade and region.

Builderscrack

Tier A · Listed

New Zealand job-matching marketplace for homeowners and tradies, owned by Australia's hipages Group

Builderscrack is a New Zealand marketplace where homeowners post a job for free and verified tradies contact them to quote. It says it has been trusted by homeowners since 2007, and in September 2026 its homepage showed about 16,000 verified tradies and more than 980,000 jobs posted. Australia's hipages Group, listed on the ASX, bought Builderscrack in a deal of about $11.8 million announced in December 2021.

Pros

+ Homeowners post jobs for free, so enquiries come to tradies who sign up
+ Builderscrack says the tradies who contact homeowners are verified, and homeowners see profiles and reviews
+ Covers building, roofing, plumbing, electrical, painting, landscaping and other trades
+ Christchurch-based support team

Cons

− No public pricing for tradies; costs are only visible after signing up
− New Zealand only
− Homeowners compare the tradies who respond before choosing one

New Zealand note

NZ-only marketplace with a Christchurch-based support team, owned by Australian parent hipages Group. Builderscrack does not publish its tradie fees on its public pages.

Typical New Zealand pricing: No public prices for tradies; fees are not published on Builderscrack's site. Posting a job is free for homeowners.

Full review → Visit →

Localist

Tier S · Published prices

New Zealand business directory built from the Companies register, where owners pay from $5 a month to claim and verify their profile

Localist is a New Zealand business directory that New Zealand Post launched in 2010 as an Auckland print directory and sold in 2014 to a management group led by CEO Christina Domecq. It now lists businesses from the Companies register (933,761 on its homepage in September 2026) and sells monthly plans that let owners claim, verify and expand their profile for Google, Maps and AI assistants. Its plans include a contact form but do not mention leads, quote requests or job requests.

Pros

+ Published prices including GST, from $5 a month
+ Many businesses are already listed from the Companies register, ready to claim
+ NZBN-verified badge on Verified and above
+ Monthly billing, cancel at the end of any billing period

Cons

− No free plan for owners to manage their profile
− No leads, quote requests or job requests in any plan
− Review monitoring and AI support only on the $149 Growth plan
− No refunds for partial billing periods

New Zealand note

Profiles are tied to the NZBN and the Companies Office register, and the Verified plan adds an NZBN-verified badge. Prices include GST and are billed monthly in NZD in advance; cancellation takes effect at the end of the billing period, with no refunds for partial periods.

Typical New Zealand pricing: NZD per month including GST: Claim $5, Verified $29, Visible $49, Authority $89, Growth $149; billed monthly in advance; spring offer of 25% off any plan for 12 months (Claim $3.75 to Growth $111.75) at 30 September 2026

Full review → Visit →

More New Zealand options

See all New Zealand lead generation vendors and the rest of the New Zealand directory.

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