Lead generation · New Zealand
Localist
New Zealand business directory built from the Companies register, where owners pay from $5 a month to claim and verify their profile
Market position
Localist is a New Zealand business directory that New Zealand Post launched in 2010 as an Auckland print directory and sold in 2014 to a management group led by CEO Christina Domecq. It now lists businesses from the Companies register (933,761 on its homepage in September 2026) and sells monthly plans that let owners claim, verify and expand their profile for Google, Maps and AI assistants. Its plans include a contact form but do not mention leads, quote requests or job requests.
New Zealand-specific note
Profiles are tied to the NZBN and the Companies Office register, and the Verified plan adds an NZBN-verified badge. Prices include GST and are billed monthly in NZD in advance; cancellation takes effect at the end of the billing period, with no refunds for partial periods.
Pros
- + Published prices including GST, from $5 a month
- + Many businesses are already listed from the Companies register, ready to claim
- + NZBN-verified badge on Verified and above
- + Monthly billing, cancel at the end of any billing period
Cons
- − No free plan for owners to manage their profile
- − No leads, quote requests or job requests in any plan
- − Review monitoring and AI support only on the $149 Growth plan
- − No refunds for partial billing periods
Typical New Zealand pricing
NZD per month including GST: Claim $5, Verified $29, Visible $49, Authority $89, Growth $149; billed monthly in advance; spring offer of 25% off any plan for 12 months (Claim $3.75 to Growth $111.75) at 30 September 2026
Why this matters for New Zealand trades
Only EWRB-registered and licensed workers can carry out or supervise prescribed electrical work, with the practising licence renewed every 2 years; the PGDB registers and licenses plumbers, gasfitters and drainlayers and prosecutes unauthorised work; and Restricted Building Work on homes must be done or supervised by a Licensed Building Practitioner. WorkSafe enforces the Health and Safety at Work Act 2015 and says amendments take effect on 1 April 2027. The payroll tools listed here file payday information with Inland Revenue, and some act as PAYE intermediaries that pay PAYE to Inland Revenue for you. Master Builders and Master Plumbers membership is voluntary and does not replace licensing.
New Zealand trades vendor selection is shaped by registration and licensing (the EWRB for electrical workers, the PGDB for plumbers, gasfitters and drainlayers, and the LBP scheme for Restricted Building Work on homes), payday filing with Inland Revenue, KiwiSaver deductions, Holidays Act leave calculations, 15% GST, and health and safety duties under the Health and Safety at Work Act 2015.
Frequently asked
Is Localist a good fit for New Zealand trades?
Localist is a New Zealand business directory that New Zealand Post launched in 2010 as an Auckland print directory and sold in 2014 to a management group led by CEO Christina Domecq. It now lists businesses from the Companies register (933,761 on its homepage in September 2026) and sells monthly plans that let owners claim, verify and expand their profile for Google, Maps and AI assistants. Its plans include a contact form but do not mention leads, quote requests or job requests. Profiles are tied to the NZBN and the Companies Office register, and the Verified plan adds an NZBN-verified badge. Prices include GST and are billed monthly in NZD in advance; cancellation takes effect at the end of the billing period, with no refunds for partial periods.
What does Localist cost in New Zealand?
NZD per month including GST: Claim $5, Verified $29, Visible $49, Authority $89, Growth $149; billed monthly in advance; spring offer of 25% off any plan for 12 months (Claim $3.75 to Growth $111.75) at 30 September 2026. Pricing and availability can change by region; confirm current New Zealand pricing on the vendor's site before committing.
Does Localist publish its prices?
Yes. Localist is Tier S in our New Zealand directory, which means our check found its prices published on its own website (see the typical pricing above). The tier is not a quality ranking, so compare it against the alternatives for your trade and region.