Lead generation · New Zealand
Localist
NZ-owned business directory with reviews — get found by locals
Market position
A large NZ-owned business directory (founded 2010, 200,000+ listings, 100,000+ reviews) where trades create a listing and get found by locals searching by category and region, backed by reviews. It is discovery-driven (search + reviews) rather than active job-bidding — Yellow-Pages-plus-reviews rather than a quote marketplace.
New Zealand-specific note
Explicitly NZ-owned (founded 2010) with dedicated city directories; runs a "free websites for Kiwi small businesses" initiative.
Pros
- + Very large NZ footprint (200k+ listings, 100k+ reviews)
- + NZ-owned, nationwide
- + Free listings available
- + Review system aids trust
Cons
- − Directory/discovery, not active job-matching
- − Not trades-specialist
- − Lower lead intent than "post your job"
- − Paid-tier pricing not transparent
Typical New Zealand pricing
Free basic listing; paid/premium NZD tiers not public
Why this matters for New Zealand trades
Trades are registered/licensed (e.g., the Plumbers, Gasfitters and Drainlayers Board; the Electrical Workers Registration Board), and payroll software must handle IRD payday filing, KiwiSaver, and GST.
New Zealand trades vendor selection is shaped by registration/licensing regimes (registered electricians, certifying plumbers/gasfitters), IRD payday filing, KiwiSaver, and GST.
Frequently asked
Is Localist a good fit for New Zealand trades?
A large NZ-owned business directory (founded 2010, 200,000+ listings, 100,000+ reviews) where trades create a listing and get found by locals searching by category and region, backed by reviews. It is discovery-driven (search + reviews) rather than active job-bidding — Yellow-Pages-plus-reviews rather than a quote marketplace. Explicitly NZ-owned (founded 2010) with dedicated city directories; runs a "free websites for Kiwi small businesses" initiative.
What does Localist cost in New Zealand?
Free basic listing; paid/premium NZD tiers not public. Pricing and availability can change by region — confirm current New Zealand pricing on the vendor's site before committing.