Lead generation · New Zealand · Head-to-head
FairTrades NZ vs Localist
Two New Zealand lead generation options, compared side by side for New Zealand trades.
Which should you choose?
FairTrades NZ and Localist are both Tier S: our check found each one's prices published on its own website, so you can compare their costs before talking to sales. The tier is not a quality ranking: weigh the pros, cons, pricing and New Zealand-specific notes below against your trade and region.
FairTrades NZ
Tier S · Published pricesNZ quote marketplace: homeowners post jobs free, tradies quote with no lead fees or commission
FairTrades is a New Zealand job marketplace where homeowners post a job free, compare quotes side by side and share contact details only after accepting a quote. Tradies build a profile and must pass FairTrades' minimum provider review before quoting; FairTrades says it charges no lead fees and no success commission, and earns from tradie plans instead. Its site lists 28 trades in four groups, and the 6 recent jobs it showed on 30 September 2026 were all in Christchurch.
Pros
- + No lead fees and 0% success commission on every plan
- + Free plan allows up to 3 quotes per rolling 30 days once verified
- + Paid plans do not auto-renew
- + Pro and Business include JobLedger for jobs, reminders and invoices
Cons
- − Operating company not named on the site, terms or privacy policy
- − Recent jobs shown on the site were all in Christchurch
- − More than 3 quotes per 30 days needs a paid plan
- − Plans page does not say whether prices include GST
New Zealand note
FairTrades calls itself Kiwi owned and operated, but its site, terms and privacy policy do not name the company behind it. Its terms say the provider review does not mean every licence, qualification or insurance policy has been checked. The recent jobs shown were all in Christchurch, so check demand in your area before paying for a plan.
Localist
Tier S · Published pricesNew Zealand business directory built from the Companies register, where owners pay from $5 a month to claim and verify their profile
Localist is a New Zealand business directory that New Zealand Post launched in 2010 as an Auckland print directory and sold in 2014 to a management group led by CEO Christina Domecq. It now lists businesses from the Companies register (933,761 on its homepage in September 2026) and sells monthly plans that let owners claim, verify and expand their profile for Google, Maps and AI assistants. Its plans include a contact form but do not mention leads, quote requests or job requests.
Pros
- + Published prices including GST, from $5 a month
- + Many businesses are already listed from the Companies register, ready to claim
- + NZBN-verified badge on Verified and above
- + Monthly billing, cancel at the end of any billing period
Cons
- − No free plan for owners to manage their profile
- − No leads, quote requests or job requests in any plan
- − Review monitoring and AI support only on the $149 Growth plan
- − No refunds for partial billing periods
New Zealand note
Profiles are tied to the NZBN and the Companies Office register, and the Verified plan adds an NZBN-verified badge. Prices include GST and are billed monthly in NZD in advance; cancellation takes effect at the end of the billing period, with no refunds for partial periods.
More New Zealand options
See all New Zealand lead generation vendors and the rest of the New Zealand directory.