Lead generation ยท New Zealand ยท Head-to-head
Builderscrack vs Trade Me Services
Two New Zealand lead generation options, compared side by side for New Zealand trades.
Which should you choose?
Trade Me Services is Tier S: our check found its prices published on its own website. Builderscrack is Tier A. Compare the typical pricing shown for each below. The tier is not a quality ranking: weigh the pros, cons, pricing and New Zealand-specific notes below against your trade and region.
Builderscrack
Tier A ยท ListedNew Zealand job-matching marketplace for homeowners and tradies, owned by Australia's hipages Group
Builderscrack is a New Zealand marketplace where homeowners post a job for free and verified tradies contact them to quote. It says it has been trusted by homeowners since 2007, and in September 2026 its homepage showed about 16,000 verified tradies and more than 980,000 jobs posted. Australia's hipages Group, listed on the ASX, bought Builderscrack in a deal of about $11.8 million announced in December 2021.
Pros
- + Homeowners post jobs for free, so enquiries come to tradies who sign up
- + Builderscrack says the tradies who contact homeowners are verified, and homeowners see profiles and reviews
- + Covers building, roofing, plumbing, electrical, painting, landscaping and other trades
- + Christchurch-based support team
Cons
- โ No public pricing for tradies; costs are only visible after signing up
- โ New Zealand only
- โ Homeowners compare the tradies who respond before choosing one
New Zealand note
NZ-only marketplace with a Christchurch-based support team, owned by Australian parent hipages Group. Builderscrack does not publish its tradie fees on its public pages.
Trade Me Services
Tier S ยท Published pricesServices section of Trade Me, where providers pay $89 to list for 90 days and customers browse by category
Trade Me Services is the services section of Trade Me, the New Zealand online marketplace owned by private equity firm Apax Partners, which was reported in February 2026 to be seeking a buyer. Providers list a service under categories such as trades, domestic services, events and health, and customers browse the listings. On 30 September 2026 the Trades category showed 732 listings, including 280 in building and construction, 39 in electrical and gas, and 16 in plumbing.
Pros
- + Sits inside Trade Me, alongside its Marketplace, Motors and Property sections
- + Published fee: $89 for a 90-day listing
- + Trade categories cover building, electrical and gas, plumbing, roofing, painting and more
- + Low competition in some trades: 16 plumbing listings on 30 September 2026
Cons
- โ General services directory: trades sit alongside domestic, events and health services
- โ Fees are charged again every 90 days when a listing is extended or relisted
- โ Featured placement costs $189 or $209 on top of the listing fee
- โ The fees are on Trade Me's help pages, not the Services pages
New Zealand note
Trade Me's help centre lists a $89 fee for a 90-day Services listing, with optional Feature ($189) and Super Feature ($209) upgrades and no other promotional extras; extending or relisting charges the fees again. On 30 September 2026 the web listing page showed a system-upgrade notice asking providers to list through the app or desktop site.
More New Zealand options
See all New Zealand lead generation vendors and the rest of the New Zealand directory.