Lead generation · United Kingdom · Head-to-head
Checkatrade vs TrustATrader
Two United Kingdom lead generation options, compared side by side for United Kingdom trades.
Which should you choose?
Checkatrade is Tier S: our check found its prices published on its own website. TrustATrader is Tier A. Compare the typical pricing shown for each below. The tier is not a quality ranking: weigh the pros, cons, pricing and United Kingdom-specific notes below against your trade and region.
Checkatrade
Tier S · Published pricesUK trades directory with a free profile, a £30/month Approved plan and lead plans from £59/month
Checkatrade is a UK trades directory and lead service run by Vetted Limited in London. Tradespeople can list free, pay £30 a month for the Approved plan with the Checkatrade tick after ID, address and documentation checks, or take a Growth plan from £59 a month that adds a chosen volume of customer enquiries, direct booking and search credit. Checkatrade says memberships are for 12 months and it covers 72 trade industries. In September 2026 Checkatrade Group bought the Rated People brand and website, and jobs posted on Rated People are now matched with Checkatrade members.
Pros
- + Free profile to collect and show reviews
- + Published prices: Approved £30/month, Growth from £59/month
- + You choose your postcode areas and yearly lead volume
- + Members also get jobs posted on Rated People since September 2026
Cons
- − Memberships are for 12 months
- − Only a 'from' price is published for Growth lead plans
- − The pricing page does not say whether VAT is included
- − Checkatrade Pay card payments carry fees of 1.29%-1.79%
United Kingdom note
You pick the UK postcode areas you work in and, on lead plans, how many leads you want a year. The Checkatrade tick needs ID, address and documentation checks. Since September 2026 Checkatrade members also receive jobs posted on Rated People, whose brand and website Checkatrade Group bought after Rated People Limited went into liquidation.
TrustATrader
Tier A · ListedUK trade directory that limits members per trade in each area and charges no commission or lead fees
TrustATrader is a UK online trade directory run by Trustatrader.com Ltd of Stevenage, Hertfordshire. Customers search by trade and postcode and contact traders directly by phone, text or email, then leave reviews. TrustATrader says it limits the number of members for each trade in each region, charges no commission or lead fees, and in September 2026 it reported about 494,000 searches in the previous 30 days.
Pros
- + Limited number of members per trade in each area
- + No commission and no charge per lead, according to TrustATrader
- + Customers contact you directly by phone, text or email
- + Branding materials and TV and radio advertising included, TrustATrader says
Cons
- − No membership prices published
- − A place may not be open for your trade in your area
- − Requires trade association membership and at least two years' experience
- − Contract length and trader terms are not shown on the join page
United Kingdom note
TrustATrader says every member has public liability insurance and provides proof of qualifications and membership of the relevant trade association, and its about page asks for at least two years' experience in the trade. Places are limited per trade in each region, so there may be no opening for your trade in your area.
More United Kingdom options
See all United Kingdom lead generation vendors and the rest of the United Kingdom directory.