Lead generation · United Kingdom · Head-to-head
MyBuilder vs TrustATrader
Two United Kingdom lead generation options, compared side by side for United Kingdom trades.
Which should you choose?
MyBuilder and TrustATrader are both Tier A. Compare the typical pricing shown for each below. The tier is not a quality ranking: weigh the pros, cons, pricing and United Kingdom-specific notes below against your trade and region.
MyBuilder
Tier A · ListedUK marketplace connecting homeowners with tradespeople, owned by Angi Inc. and run within its Instapro Group
MyBuilder is a UK online marketplace connecting homeowners with tradespeople, run by MyBuilder Limited in London. Home Advisor Limited has controlled MyBuilder Limited since March 2017, and Angi Inc. lists MyBuilder as its UK marketplace, run within its Instapro Group alongside Travaux.com, My-Hammer, Werkspot and HomeStars. Angi says its international revenue comes mainly from lead fees for consumer matches and membership subscriptions paid by pros.
Pros
- + Owned by Angi Inc., a US-listed home services company
- + Separate apps for tradespeople and homeowners
- + Part of a group running similar marketplaces in six other countries
Cons
- − No prices for tradespeople could be read on MyBuilder's site
- − Angi says pros on its international marketplaces pay lead fees and membership subscriptions
- − Confirm vetting and fee terms directly with MyBuilder
United Kingdom note
MyBuilder Limited is registered in England and Wales, with offices in London. MyBuilder's trade pages could not be read for this check, so confirm the current fees and any subscription with MyBuilder before signing up.
TrustATrader
Tier A · ListedUK trade directory that limits members per trade in each area and charges no commission or lead fees
TrustATrader is a UK online trade directory run by Trustatrader.com Ltd of Stevenage, Hertfordshire. Customers search by trade and postcode and contact traders directly by phone, text or email, then leave reviews. TrustATrader says it limits the number of members for each trade in each region, charges no commission or lead fees, and in September 2026 it reported about 494,000 searches in the previous 30 days.
Pros
- + Limited number of members per trade in each area
- + No commission and no charge per lead, according to TrustATrader
- + Customers contact you directly by phone, text or email
- + Branding materials and TV and radio advertising included, TrustATrader says
Cons
- − No membership prices published
- − A place may not be open for your trade in your area
- − Requires trade association membership and at least two years' experience
- − Contract length and trader terms are not shown on the join page
United Kingdom note
TrustATrader says every member has public liability insurance and provides proof of qualifications and membership of the relevant trade association, and its about page asks for at least two years' experience in the trade. Places are limited per trade in each region, so there may be no opening for your trade in your area.
More United Kingdom options
See all United Kingdom lead generation vendors and the rest of the United Kingdom directory.