Lead generation · United Kingdom
MyBuilder
UK's largest trades marketplace by tradesperson volume — shortlist-pay model means you only pay when shortlisted
Market position
MyBuilder is the largest UK trades marketplace by registered tradesperson count (1.2M tradies, ~35% market share). The shortlist-pay model differentiates it structurally — instead of paying per quote sent (Thumbtack model) or annual subscription (Checkatrade model), you only pay when the customer specifically shortlists you for further conversation. This shifts cost-per-lead economics meaningfully in favor of tradies who have specialty or geographic advantage.
United Kingdom-specific note
MyBuilder verification is lighter-touch than Checkatrade — open registration with insurance proof but no DBS checks. Reviews matter more here than vetting does. Strong consumer-side traffic from organic search ('plumber in [postcode]').
Pros
- + Shortlist-pay model means no payment for quotes that go nowhere — cost-per-lead economics structurally favorable
- + Largest UK tradie registration (1.2M) creates network effect for consumers
- + Strong organic search position for 'tradesperson in [postcode]' queries
- + Founded in Ireland, expanded UK + Ireland coverage with cross-market consistency
Cons
- − Lighter vetting than Checkatrade means consumer-side trust signals depend more heavily on individual reviews
- − Some categories (smaller specialty trades) have thin consumer demand vs registered tradies
- − No formal affiliate program for publishers
Typical United Kingdom pricing
Pay-per-shortlist, typically £3-£20 depending on job value
Why this matters for United Kingdom trades
Gas Safe Register (gas), NICEIC (electrical / Part P), and OFTEC (oil heating) are legal requirements — unlicensed work is a criminal offense, and software/insurance must handle RTI, CIS, and VAT natively.
UK trades vendor selection is shaped by mandatory certification (Gas Safe, NICEIC, OFTEC), compressed compliance (HMRC RTI, CIS deductions, auto-enrolment pensions, VAT), and directory-led consumer behavior (Checkatrade, MyBuilder).
Frequently asked
Is MyBuilder a good fit for United Kingdom trades?
MyBuilder is the largest UK trades marketplace by registered tradesperson count (1.2M tradies, ~35% market share). The shortlist-pay model differentiates it structurally — instead of paying per quote sent (Thumbtack model) or annual subscription (Checkatrade model), you only pay when the customer specifically shortlists you for further conversation. This shifts cost-per-lead economics meaningfully in favor of tradies who have specialty or geographic advantage. MyBuilder verification is lighter-touch than Checkatrade — open registration with insurance proof but no DBS checks. Reviews matter more here than vetting does. Strong consumer-side traffic from organic search ('plumber in [postcode]').
What does MyBuilder cost in United Kingdom?
Pay-per-shortlist, typically £3-£20 depending on job value. Pricing and availability can change by region — confirm current United Kingdom pricing on the vendor's site before committing.
Is MyBuilder recommended?
Yes — it is a Tier S (Recommended) pick in our United Kingdom directory for lead generation, based on market fit and reputation. Still compare it against the alternatives for your specific trade and region.