Lead generation · United Kingdom · Head-to-head
Checkatrade vs MyBuilder
Two United Kingdom lead generation options, compared side by side for United Kingdom trades.
Which should you choose?
Checkatrade is Tier S: our check found its prices published on its own website. MyBuilder is Tier A. Compare the typical pricing shown for each below. The tier is not a quality ranking: weigh the pros, cons, pricing and United Kingdom-specific notes below against your trade and region.
Checkatrade
Tier S · Published pricesUK trades directory with a free profile, a £30/month Approved plan and lead plans from £59/month
Checkatrade is a UK trades directory and lead service run by Vetted Limited in London. Tradespeople can list free, pay £30 a month for the Approved plan with the Checkatrade tick after ID, address and documentation checks, or take a Growth plan from £59 a month that adds a chosen volume of customer enquiries, direct booking and search credit. Checkatrade says memberships are for 12 months and it covers 72 trade industries. In September 2026 Checkatrade Group bought the Rated People brand and website, and jobs posted on Rated People are now matched with Checkatrade members.
Pros
- + Free profile to collect and show reviews
- + Published prices: Approved £30/month, Growth from £59/month
- + You choose your postcode areas and yearly lead volume
- + Members also get jobs posted on Rated People since September 2026
Cons
- − Memberships are for 12 months
- − Only a 'from' price is published for Growth lead plans
- − The pricing page does not say whether VAT is included
- − Checkatrade Pay card payments carry fees of 1.29%-1.79%
United Kingdom note
You pick the UK postcode areas you work in and, on lead plans, how many leads you want a year. The Checkatrade tick needs ID, address and documentation checks. Since September 2026 Checkatrade members also receive jobs posted on Rated People, whose brand and website Checkatrade Group bought after Rated People Limited went into liquidation.
MyBuilder
Tier A · ListedUK marketplace connecting homeowners with tradespeople, owned by Angi Inc. and run within its Instapro Group
MyBuilder is a UK online marketplace connecting homeowners with tradespeople, run by MyBuilder Limited in London. Home Advisor Limited has controlled MyBuilder Limited since March 2017, and Angi Inc. lists MyBuilder as its UK marketplace, run within its Instapro Group alongside Travaux.com, My-Hammer, Werkspot and HomeStars. Angi says its international revenue comes mainly from lead fees for consumer matches and membership subscriptions paid by pros.
Pros
- + Owned by Angi Inc., a US-listed home services company
- + Separate apps for tradespeople and homeowners
- + Part of a group running similar marketplaces in six other countries
Cons
- − No prices for tradespeople could be read on MyBuilder's site
- − Angi says pros on its international marketplaces pay lead fees and membership subscriptions
- − Confirm vetting and fee terms directly with MyBuilder
United Kingdom note
MyBuilder Limited is registered in England and Wales, with offices in London. MyBuilder's trade pages could not be read for this check, so confirm the current fees and any subscription with MyBuilder before signing up.
More United Kingdom options
See all United Kingdom lead generation vendors and the rest of the United Kingdom directory.