Marketing agency · Price published, no warning
Builder Funnel Review
Fully remote marketing agency, headquartered in Colorado Springs, that works only with residential remodelers and custom home builders and publishes its pricing
Quick verdict
Builder Funnel is best for Residential remodelers and custom home builders with budget for a $15,000+ setup and a $3,500+/month plan; not service-trade contractors (HVAC, plumbing, electrical, roofing service). Pricing: $3,500-$7,500/mo (Build $3,500, Growth $5,000, Accelerate $7,500) after a UDMS setup package (Build $15,000, $5,000/mo over 3 months; Showcase $25,500, $8,500/mo over 3 months); technology from $540/mo; add-ons $300-$750; ad spend separate (suggested $1,000-$5,000/mo). No minimum term is published. Works only with remodelers and custom builders, carries a high first-year cost, and does not publish a contract length.
About Builder Funnel
Builder Funnel is a marketing agency that says it works exclusively with residential remodelers and custom home builders. Founder and CEO Spencer Powell started it in 2010 as a one-person operation inside his family's direct-mail business. Its about page now describes a fully remote, 40+ person agency serving builders and remodelers across the country, lists its headquarters in Colorado Springs, Colorado, and says it has 84 clients. Builder Funnel says it made the Inc. 5000 list in 2024 and 2025 and is a HubSpot Diamond Partner.
Because it serves only remodelers and custom home builders, Builder Funnel is not an option for service trades such as HVAC, plumbing, electrical or roofing service work; its own FAQ says it does not work with businesses outside remodeling and custom homes.
Builder Funnel publishes its pricing as three steps. First comes a setup package it calls the Ultimate Digital Marketing System (UDMS): Build at $15,000 ($5,000 a month over three months), covering website design and development, SEO setup, lead generation, a CRM, tracking, email marketing, a social media audit and a marketing plan; or Showcase at $25,500 ($8,500 a month over three months), which adds an on-site filming trip, long-form videos, Instagram Reels, drone footage and B-roll. Second comes a monthly plan: Build at $3,500, Growth at $5,000 or Accelerate at $7,500, which differ in content pieces, social posts, emails, lead generation campaigns and how much ad spend they manage (up to $5,000, $10,000 or $25,000). Third are add-ons from $300/month (Email Booster) to $750 (per SEO and AI content piece, or per month for the Social Booster).
Technology and ad spend are separate from the retainer: technology starts at $540/month, and suggested ad spend ranges from $1,000/month on Build to $5,000/month on Accelerate. Builder Funnel's FAQ says a website needs an ongoing retainer to generate leads and suggests budgeting 3-5% of your revenue goal each year for all marketing. The pricing page does not state a minimum contract length.
The trade-off: Builder Funnel's pricing is published and its focus on remodelers and custom builders is clear, but the first-year cost is high once setup, retainer, technology and ad spend are added together, and service-trade contractors fall outside its market.
How it works
Schedule a consultation, where Builder Funnel reviews your revenue, goals and current marketing. The published process starts with a UDMS setup package (Build $15,000 or Showcase $25,500, each paid over three months), then a monthly plan of $3,500, $5,000 or $7,500, plus technology from $540/month and separate ad spend. Add-ons run $300-$750. The pricing page does not publish a minimum contract length.
Pros & cons
What works
-
Focused on remodelers and custom builders
Builder Funnel says it works exclusively with residential remodelers and custom home builders, so its team markets only that kind of business.
-
Published pricing
Setup packages, monthly plans, add-ons, the technology fee and suggested ad spend are all listed on the pricing page.
-
Long track record
Builder Funnel was founded in 2010, and its about page says it has 84 clients and made the Inc. 5000 list in 2024 and 2025.
What doesn't
-
Not for service trades
Its FAQ says it does not work with businesses outside remodeling and custom homes, so HVAC, plumbing, electrical and roofing service companies need another agency.
-
High first-year cost
A $15,000+ setup package plus a $3,500-$7,500 monthly plan, $540+/month for technology and separate ad spend adds up quickly.
-
No published contract length
The pricing page does not say how long the monthly plan runs or how to cancel, so ask before signing.
Services & pricing
- Services offered
- seoppcweb designcontentemailsocial media
- Pricing
- $3,500-$7,500/mo (Build $3,500, Growth $5,000, Accelerate $7,500) after a UDMS setup package (Build $15,000, $5,000/mo over 3 months; Showcase $25,500, $8,500/mo over 3 months); technology from $540/mo; add-ons $300-$750; ad spend separate (suggested $1,000-$5,000/mo)
- Minimum contract
- Not published
- Pricing model
- monthly retainer
- Trade specialty
- General Contractors
- Affiliate disclosure
- The link to Builder Funnel on this page goes to its own site and is not an affiliate link.
Reviews and complaints at the source
We do not copy third-party review scores onto this page: they change often and we could not verify them. Read Builder Funnel's current reviews at the source.
Frequently asked
Is Builder Funnel right for HVAC/plumbing/electrical contractors?
No. Builder Funnel says it works exclusively with residential remodelers and custom home builders. Plumbing, HVAC and electrical contractors can look at Plumbing & HVAC SEO, roofing and HVAC companies at Hook Agency, and contractors who want a broader agency at Adapt Digital Solutions or Lemonade Stand.
Other marketing agencies
Hook Agency
Tier SMinneapolis agency focused on Google marketing (SEO, PPC and websites) for roofing, HVAC and other home-service contractors, with published starting prices
Plumbing & HVAC SEO
Tier SDoral, Florida marketing agency for plumbing, HVAC and electrical contractors, with a published $2,495/month core program
Blue Corona (merged into RYNO Strategic Solutions, an EverService Holdings company)
Tier AHome-services digital marketing agency, founded in 2007, that merged into RYNO Strategic Solutions on October 1, 2024 and now operates under the RYNO brand
Adapt Digital Solutions
Tier ACoeur d'Alene, Idaho agency founded by a former contractor, offering Google-focused marketing (websites, SEO, Local Services Ads, Google Ads) month to month
Lemonade Stand
Tier AOrem, Utah full-service digital marketing agency with home-services specialty pages, no contracts and no setup fees
Scorpion
Tier AMarketing agency and technology company for home services, legal, healthcare and franchise businesses; custom quotes and a typical 12-month contract