Marketing agency · Price published, no warning
Plumbing & HVAC SEO Review
Doral, Florida marketing agency for plumbing, HVAC and electrical contractors, with a published $2,495/month core program
Quick verdict
Plumbing & HVAC SEO is best for Plumbing, HVAC and electrical contractors who want published pricing (from $2,495/month plus a $5,000 setup) and can commit to a 12-month initial term. Pricing: $2,495/mo core program (one trade, one location) + $5,000 one-time setup; add-ons from $395/mo; the company says most clients invest $3,500-$5,000+/mo. Minimum: 12-month commitment. Core program covers one trade and one location, a $5,000 setup fee, a 12-month initial term, and add-ons that the company says bring most clients to $3,500-$5,000+ per month.
About Plumbing & HVAC SEO
Plumbing & HVAC SEO is a digital marketing agency for plumbing, HVAC and electrical contractors, founded by Josh Nelson (co-founder and CEO) and Dean Iodice (founder and president). Its website footer describes it as "A Clic Inc. Company," and Josh Nelson's own site says his earlier general marketing agency narrowed its focus to plumbing and HVAC in 2011. The company lists its office in Doral, Florida, says it has served 600+ contractors with clients in the US, Canada and Australia, and Josh Nelson's site describes a 35-person team.
The pricing page lists a core program at $2,495/month covering one trade, one location, one primary city and ten surrounding cities, plus a one-time $5,000 setup fee for competitive research, tooling, hosting and the website build. The core program includes a conversion-focused website, SEO (which the company calls Search Everywhere Optimization), monthly content, competitive analysis, reputation management, NAP (name, address, phone) cleanup, marketing automation, three hours a month of website changes, and KPI reporting with monthly strategy calls.
Add-ons are priced on the same page: Google Ads management at $1,500/month for up to $10,000 in ad spend, then 15% of spend above that; Local Services Ads management at $549/month up to 75 calls, $949 up to 150 and $1,549 up to 200; Meta advertising at $750/month; $750/month for each additional trade; $500/month for each additional location or Google Business Profile; $500/month per ten additional cities; and advanced ROI reporting at $395/month. The company says most clients invest $3,500 to $5,000+ per month.
The agreement starts with a twelve-month initial term, then runs month-to-month with thirty days' notice to cancel, and the pricing page says ownership of the website is released to you free after twelve months. Josh Nelson's site says Plumbing & HVAC SEO has made the Inc. 5000 list of fast-growing private companies three times.
The trade-off: the pricing and the contents of the core program are spelled out, but the core fee covers one trade and one location, the $5,000 setup and add-ons raise the cost quickly, and you commit for twelve months before month-to-month terms apply.
How it works
Start with a call about your business, service area and current marketing. The core program is $2,495/month (one trade, one location, one primary city plus ten surrounding cities) with a $5,000 one-time setup that covers research, tooling, hosting and the website build. Add-ons include Google Ads management ($1,500/month up to $10,000 in ad spend, then 15% above), Local Services Ads ($549-$1,549/month by call volume), Meta ads ($750/month), extra trades ($750/month each), extra locations ($500/month each) and advanced ROI reporting ($395/month). Reporting includes KPIs and monthly strategy calls. Twelve-month initial term, then month-to-month with 30 days' notice.
Pros & cons
What works
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Published, detailed pricing
The pricing page lists the $2,495/month core program, the $5,000 setup fee, every add-on and the contract terms.
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Focused on plumbing, HVAC and electrical
The company markets to plumbing, HVAC and electrical contractors; co-founder Josh Nelson says the agency narrowed to plumbing and HVAC in 2011.
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Broad core program
The core fee includes the website, SEO, monthly content, reputation management, listing (NAP) cleanup, marketing automation and three hours of website changes a month.
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You get the website after a year
The pricing page says website ownership is released to you free after twelve months.
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Month-to-month after year one
After the twelve-month initial term the agreement runs month-to-month and can be cancelled with thirty days' notice.
What doesn't
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Core program covers one trade and one location
Extra trades ($750/month each), locations ($500/month each) and cities ($500/month per ten) add up; the company says most clients invest $3,500-$5,000+ per month.
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$5,000 setup fee
A one-time $5,000 setup is charged on top of the monthly program.
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12-month initial term
You commit for a year before the month-to-month terms apply.
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Paid ads management costs extra
Google Ads, Local Services Ads and Meta ads are add-ons, and Google Ads management rises with ad spend (15% of spend above $10,000).
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Narrow trade focus
Roofing, landscaping and other trades are outside its focus, so contractors in those trades should look at other agencies.
Services & pricing
- Services offered
- seoppclocal seoweb designcontentreputation management
- Pricing
- $2,495/mo core program (one trade, one location) + $5,000 one-time setup; add-ons from $395/mo; the company says most clients invest $3,500-$5,000+/mo
- Minimum contract
- 12 months
- Pricing model
- monthly retainer
- Trade specialty
- HVACPlumbingElectrical
- Affiliate disclosure
- The link to Plumbing & HVAC SEO on this page goes to its own site and is not an affiliate link.
Reviews and complaints at the source
We do not copy third-party review scores onto this page: they change often and we could not verify them. Read Plumbing & HVAC SEO's current reviews at the source.
Frequently asked
How does this compare with Hook Agency?
Different focus. Plumbing & HVAC SEO markets to plumbing, HVAC and electrical contractors; Hook Agency centers on roofing and HVAC. Both publish pricing: Plumbing & HVAC SEO's core program is $2,495/month plus a $5,000 setup, while Hook lists per-service starting prices from $2,000/month (PPC) to $4,000/month (AEO). Both ask for a 12-month commitment.
Can I cancel?
After the twelve-month initial term the agreement runs month-to-month, and the pricing page says you can cancel with thirty days' notice.
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