Broadlume vs Floorzap
Head-to-head comparison of pricing, features, integrations, and use-case fit.
Broadlume
Flooring websites, marketing, and business-management software in one platform
- Starting price
- Custom quote
- Aggregate rating
- —
- Best team size
- 1-100
- Free trial
- No
Floorzap
All-in-one flooring management and estimating software for small-to-mid dealers
- Starting price
- From $375/mo
- Aggregate rating
- —
- Best team size
- 1-25
- Free trial
- No
Quick verdict
Broadlume: Flooring retailers and contractors that want their website, digital marketing, and business-management software from a single vendor.
Floorzap: Small-to-mid flooring dealers that want one connected system for quoting, scheduling, CRM, inventory, and invoicing with hands-on onboarding support.
Decision matrix — which one is right for you?
Pick Broadlume if…
- → Your situation matches Broadlume's target profile: Flooring retailers and contractors that want their website, digital marketing, and business-management software from a single vendor
Pick Floorzap if…
- → Your situation matches Floorzap's target profile: Small-to-mid flooring dealers that want one connected system for quoting, scheduling, CRM, inventory, and invoicing with hands-on onboarding support
Pricing side-by-side
| Tier | Broadlume | Floorzap |
|---|---|---|
| Tier 1 | Custom quote — Custom | Standard — $375/mo |
Broadlume uses custom-quoted pricing (typically $250-$800/user/mo for enterprise FSM platforms); Floorzap has transparent public pricing starting at $375/mo. If budget predictability matters, Floorzap wins on transparency alone. If you need enterprise-tier features and don't mind the sales process, Broadlume's custom pricing reflects the deeper feature set.
Pros & cons
Broadlume
- + Native QuickBooks integration (bidirectional sync)
- + Broad feature coverage (8 core features)
- − Customer-satisfaction signals are mixed (low NPS and customer-service scores in third-party data), so support and execution appear uneven
- − No public pricing and a marketing-led, broad product mean you should pin down exactly which modules you are buying
- − No public pricing — sales call required for a quote
Floorzap
- + Native QuickBooks integration (bidirectional sync)
- + Broad feature coverage (8 core features)
- − Flat monthly price (~$375+) plus a setup fee is a higher entry point than per-seat estimating tools for a one-person shop
- − As a smaller vendor its ecosystem and integrations are narrower than the large incumbents
Implementation timeline comparison
Broadlume
3-6 months for full deployment with dedicated implementation manager
Floorzap
3-6 months for full deployment with dedicated implementation manager
Enterprise-tier platforms ($250+/user/mo) typically require 3-6 months with dedicated admin time, custom pricebook setup, and phased rollout to field techs. Mid-tier platforms reach operational status in 4-8 weeks with optional paid onboarding. Entry-tier platforms are designed for self-service onboarding in 1-3 weeks. Always plan for 2-4 weeks of parallel operation with your existing system before cutting over.
Feature comparison
Only in Broadlume
- + job costing
- + website builder
- + review management
- + marketing tools
Both have
- ✓ estimating
- ✓ payment processing
- ✓ inventory
- ✓ crm
Only in Floorzap
- + scheduling
- + invoicing
- + customer communications
- + reporting
Integrations
Only in Broadlume
— None unique —
Both integrate with
- ✓ quickbooks
Only in Floorzap
— None unique —
Which fits better in each trade
| Trade | Broadlume fit | Floorzap fit | Winner |
|---|---|---|---|
| Flooring | 8 / 10 | 8 / 10 | Tie |
Vertical-fit scores combine feature coverage, customer base concentration, and the tool's own positioning for the trade. See methodology.
Frequently asked questions
Which is better, Broadlume or Floorzap?
Neither is universally better — they target different buyers. Broadlume is best for Flooring retailers and contractors that want their website, digital marketing, and business-management software from a single vendor. Floorzap is best for Small-to-mid flooring dealers that want one connected system for quoting, scheduling, CRM, inventory, and invoicing with hands-on onboarding support. See the decision matrix above for situation-specific guidance, or jump to the per-vertical winner table if you're in a specific trade.
Is Broadlume cheaper than Floorzap?
Both Broadlume and Floorzap use custom pricing or have similar entry costs — request quotes from both to compare apples-to-apples for your specific team size.
Can Broadlume and Floorzap integrate with QuickBooks?
Broadlume integrates with QuickBooks natively. Floorzap integrates with QuickBooks natively. Both work with QuickBooks Online; confirm QuickBooks Desktop support before signing if your accountant uses Desktop.
Do Broadlume or Floorzap offer a free trial?
Broadlume: no free trial advertised; demo on request. Floorzap: no free trial advertised; demo on request.
How long does Broadlume vs Floorzap take to implement?
Broadlume: 3-6 months for full deployment with dedicated implementation manager. Floorzap: 3-6 months for full deployment with dedicated implementation manager. Implementation length scales with pricing tier — enterprise platforms ($250+/user/mo) require 3-6 months with dedicated admin time; mid-tier platforms typically reach operational status in 4-8 weeks with optional paid onboarding.
Can I migrate from Broadlume to Floorzap (or vice versa)?
Yes, but expect data normalization work. Customer records and active jobs typically import cleanly via CSV. Historical job data, recurring service agreements, and custom pricebooks rarely transfer perfectly — most shops leave historical data in the source system as archival reference rather than migrating it. Budget 2-4 weeks of parallel operation between the two systems during the cutover.
Broadlume vs Floorzap: which has better customer support?
Both Broadlume and Floorzap offer email support across all tiers, with phone and live chat typically reserved for higher tiers. Response time SLAs vary by tier — entry-tier customers usually get 24-48 hour email response; enterprise customers get dedicated account managers with same-day response. Read recent G2 reviews specifically for support-quality signals before committing.
Which is better for solo contractors vs growing teams?
For solo contractors and 2-3 person teams, the lower-priced option (either) typically wins on cost without sacrificing core features. For growing teams (5-15 employees), evaluate based on which platform's upper tiers include the features you'll need at your 12-18 month projected scale rather than buying for today's team size. For established 15+ employee operations, the depth of enterprise features (reporting, multi-location, marketing attribution) matters more than entry-tier price.
Need a deeper look?
See our full reviews with detailed pricing tiers, integration depth, and weaknesses.