Broadlume Review
Flooring websites, marketing, and business-management software in one platform
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Quick verdict
Broadlume is best for Flooring retailers and contractors that want their website, digital marketing, and business-management software from a single vendor. Pricing is custom-quoted (sales call required). Strongest fit: Flooring.
About Broadlume
Broadlume (formerly Adhawk) takes a different angle on flooring software: it leads with the customer-facing side — websites and digital marketing for flooring retailers — and extends into business-management software and payments, aiming to be the one vendor a dealer uses for both getting customers and running jobs. Its platform serves retailers, contractors, manufacturers, distributors, and suppliers, and spans website building, ratings and reviews, estimating, job costing, inventory, and integrated payment processing advertised as low as 1%.
The appeal is consolidation around demand generation. For a flooring dealer whose website and lead flow are as much a pain point as back-office operations, getting marketing, reviews, a modern website, and business management from a single provider is attractive — fewer vendors, one integrated picture from click to closed job.
The caution is execution. Third-party data points to mixed customer satisfaction — a modest Net Promoter Score and a low customer-service rating — which suggests support and delivery can be uneven. There is also no public pricing (custom-quoted across business sizes) and the product is broad, so it is important to pin down exactly which modules you are buying and what they cost. Broadlume is worth evaluating for dealers who specifically want websites-plus-marketing-plus-operations from one vendor; dealers who mainly need a deep operations ERP should compare RFMS, QFloors, or RollMaster, and weigh the support signals carefully.
Pricing
| Tier | Price | Notes |
|---|---|---|
| Custom quote | Custom quote | Entry tier |
No public pricing — custom-quoted across small, medium, and large businesses. Product spans flooring websites and digital marketing plus business-management software (estimating, job costing, inventory) and payment processing advertised as low as 1%. Formerly known as Adhawk.
Broadlume uses custom-quoted pricing — typical for enterprise field service platforms where deployment includes data migration, training, and pricebook setup. Expect a 30-60 minute discovery call before getting a number, and the spread between quoted figures can be wide depending on your team size, vertical, and feature requirements. Always get quotes in writing and confirm what's included (number of users, integrations, support tier) before signing.
Pricing verified 2026-05-28. Vendors change pricing without notice; verify with Broadlume before purchasing.
Estimate uses the published starting tier and detects per-user vs per-company pricing automatically. For an exact quote at your team size and feature requirements, request a quote from Broadlume.
Key features
Integrations
Pros
- + Websites + marketing + operations in one
Broadlume combines flooring websites and digital marketing with business-management software and payments, so a dealer can get both demand generation and back-office operations from a single vendor.
- + Customer-facing strength
Its roots are in flooring websites and marketing (as Adhawk), so it is built around the demand side — website, reviews, lead capture — which is a real pain point for many dealers.
- + Low payment-processing rates advertised
Integrated payment processing advertised as low as 1% can be a meaningful saving versus typical card-processing rates for a dealer running significant volume.
- + Serves the whole flooring channel
The platform targets retailers, contractors, manufacturers, distributors, and suppliers, so it can fit different roles in the flooring supply chain, not just retail storefronts.
- + Single-vendor consolidation
For dealers tired of stitching a website vendor, a marketing agency, and a separate ops tool together, one integrated provider simplifies the stack and gives a click-to-closed-job picture.
Cons
- − Mixed customer-satisfaction signals
Third-party data shows a modest Net Promoter Score and a low customer-service rating, which suggests support and delivery can be uneven. For a platform running your website and operations, that is a real risk to probe before committing.
- − No public pricing
Broadlume is custom-quoted across small, medium, and large businesses with no published price, so you must go through sales and pin down exactly which modules and costs apply.
- − Broad product, variable depth
Spanning websites, marketing, estimating, job costing, inventory, and payments is a lot of surface area; depth can vary by module, so verify the specific pieces you care about rather than assuming uniform strength.
- − Marketing-led, not ops-first
Its center of gravity is the customer-facing/marketing side. A dealer whose primary need is a deep operations ERP may find the operations modules less mature than a dedicated dealer ERP.
- − Confirm what you are buying
Because the product is broad and bundled, it is easy to over- or under-buy. Get the included modules, limits, and contract terms in writing so the scope matches your actual needs.
Implementation timeline
3–6 months for full deployment
Because Broadlume spans websites, marketing, and operations, define which modules you actually need before the sales conversation — a dealer may want the website and marketing but not the full operations suite, or vice versa. Get pricing and included modules in writing given there is no public price. Given mixed third-party support signals, ask for references, clarify the support model and SLAs, and consider starting with the modules where Broadlume is strongest (websites/marketing) before consolidating operations. If migrating a website, plan for SEO continuity and content migration. Treat payments setup (advertised as low as 1%) as a separate verification — confirm the actual effective rate for your volume.
Best for / Watch out for
Best for
Flooring retailers and contractors that want their website, digital marketing, and business-management software from a single vendor
Watch out for
Customer-satisfaction signals are mixed (low NPS and customer-service scores in third-party data), so support and execution appear uneven; no public pricing and a marketing-led, broad product mean you should pin down exactly which modules you are buying
Available for these trades
Top alternatives to Broadlume
Matched by vertical fit, price tier, and team size — not just rating.
Stronger flooring specialty fit.
Stronger flooring specialty fit.
Also strong for flooring.
Cheaper at $55/mo; stronger flooring specialty fit.
Cheaper at $49/mo; stronger flooring specialty fit.
User reviews
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Frequently asked questions
What is Broadlume?
Broadlume (formerly Adhawk) is a flooring-focused platform that combines websites and digital marketing with business-management software (estimating, job costing, inventory) and integrated payment processing. It aims to be the single vendor a flooring dealer uses for both getting customers and running jobs.
How much does Broadlume cost?
There is no public pricing — Broadlume is custom-quoted across small, medium, and large businesses. Because the product is broad and bundled, get the specific included modules, limits, and total cost in writing before committing.
Is Broadlume good for operations or mainly marketing?
Its roots and strength are the customer-facing side — websites, marketing, reviews — with operations modules (estimating, job costing, inventory) layered on. Dealers whose main pain is demand generation get the most value; those needing a deep operations ERP should compare RFMS, QFloors, or RollMaster.
What do reviews say about Broadlume?
Third-party data shows mixed customer satisfaction — a modest Net Promoter Score and a low customer-service rating — which points to uneven support and delivery. It is worth asking for references and clarifying the support model before signing, especially since the platform may run your website and operations.
Is the 1% payment processing rate real?
Broadlume advertises integrated payment processing as low as 1%. As with any "as low as" rate, the effective rate depends on your card mix and volume, so confirm the actual rate for your business in writing rather than assuming the headline number.
Ready to try Broadlume?
Get a custom quote — pricing is not public.
Visit Broadlume →