Broadlume vs RollMaster
Head-to-head comparison of pricing, features, integrations, and use-case fit.
Broadlume
Flooring websites, marketing and business management software from one vendor, part of Cyncly
- Starting price
- Custom quote
- Best team size
- 1-100
- Free trial
- None listed
RollMaster
Cloud flooring business software with built-in accounting, now sold by Broadlume, a Cyncly company
- Starting price
- Custom quote
- Best team size
- 5-500
- Free trial
- None listed
What actually separates them
Only the points where our data on Broadlume and RollMaster differs. A feature or integration missing from one tool's list means our entry does not record it, not that the tool lacks it. Everything they share is further down.
- → Integrations listed for one tool only: Broadlume: rfms; RollMaster: measuresquare.
- → Features listed for one tool only: Broadlume: website builder, marketing tools, review management; RollMaster: accounting, scheduling, reporting.
Quick verdict
Broadlume: Flooring retailers that want their website, online advertising, reviews, lead handling and showroom visualization from one vendor, with the option of Broadlume's business management software for back-office work.
RollMaster: Flooring retailers and contractors that want estimating, inventory, job costing and full accounting in one cloud system instead of QuickBooks.
Decision matrix: which one is right for you?
Pick Broadlume if…
- → Your situation matches Broadlume's target profile: Flooring retailers that want their website, online advertising, reviews, lead handling and showroom visualization from one vendor, with the option of Broadlume's business management software for back-office work
Pick RollMaster if…
- → Your situation matches RollMaster's target profile: Flooring retailers and contractors that want estimating, inventory, job costing and full accounting in one cloud system instead of QuickBooks
Pricing side-by-side
| Tier | Broadlume | RollMaster |
|---|---|---|
| Tier 1 | Custom quote: quote | Custom quote: quote |
Neither Broadlume nor RollMaster publishes a price, so both need a quote before you can compare them. Request quotes for the same team size and feature set, and get what is included (users, integrations, onboarding) in writing.
Pros & cons
Broadlume
- + Founded in 2015
- − No published pricing for websites, marketing or software, so scope and cost come from a sales quote
- − The product line is broad and still being folded into Cyncly Flooring
- − And card processing costs 2.79% to 2.99%, with the 1% headline rate applying to ACH only
- − No published price: you need a quote
RollMaster
- − No published pricing
- − The product is now marketed under the Broadlume name, so confirm what you are buying and its roadmap under Cyncly
- − And it replaces your accounting system, which makes switching a larger project
- − No published price: you need a quote
Feature comparison
Features as listed in our entries. The lists use different words for similar features, so check a feature you need on both vendors' sites.
Listed for Broadlume only
- + website builder
- + marketing tools
- + review management
- + call tracking
- + room visualizer
Listed for both
- ✓ lead management
- ✓ estimating
- ✓ inventory
- ✓ job costing
- ✓ payment processing
Listed for RollMaster only
- + accounting
- + scheduling
- + reporting
Integrations
Listed for Broadlume only
- + rfms
Listed for both
None in common in our data
Listed for RollMaster only
- + measuresquare
Which fits better in each trade
| Trade | Broadlume fit | RollMaster fit | Winner |
|---|---|---|---|
| Flooring | 10 / 10 | 10 / 10 | Tie |
Vertical-fit scores (1-10) rate how well each tool is built for the trade, checked against the trades the vendor's own pages say it serves. See methodology.
Frequently asked questions
Which is better, Broadlume or RollMaster?
It depends on your trade, team size and budget. Broadlume is best for flooring retailers that want their website, online advertising, reviews, lead handling and showroom visualization from one vendor, with the option of Broadlume's business management software for back-office work. RollMaster is best for flooring retailers and contractors that want estimating, inventory, job costing and full accounting in one cloud system instead of QuickBooks. See the decision matrix above, and the trade-by-trade fit table if you work in one trade.
Is Broadlume cheaper than RollMaster?
Neither publishes a price. Request quotes from both for the same team size and features.
Can Broadlume and RollMaster integrate with QuickBooks?
Our entry for Broadlume lists no QuickBooks integration. Our entry for RollMaster lists no QuickBooks integration. Check which way each sync runs, and on which plans, in each tool's full review before you buy.
Do Broadlume or RollMaster offer a free trial?
Broadlume: no free trial in our data. RollMaster: no free trial in our data.
Can I move from Broadlume to RollMaster (or the other way)?
Our data does not record migration support for either tool. Ask both vendors which records they import and export (customers, jobs, invoices, recurring agreements, price books), in which file format, and whether they help with the import.
Broadlume vs RollMaster: which has better customer support?
Our data does not record support channels or response times for either tool. Ask each vendor which support comes with the plan you would buy. Each full review links to G2 and Capterra, where you can read current user reviews.
Which suits a solo contractor, and which a growing team?
Our data puts Broadlume's best team size at 1-100 and RollMaster's at 5-500. Broadlume's entry price is no published price (quote only); RollMaster's is no published price (quote only). Price both at the team size you expect to have, not only today's.
Need a deeper look?
See our full reviews with each tool's pricing tiers, integrations and weaknesses.
Should your product be in this comparison?
We check Broadlume and RollMaster against their own websites and list the cons next to the pros. If you build a competing product that is not listed here, you can submit it for editorial review. An evaluation can end with or without a listing.
Listings are free. We do not accept payment for inclusion, for placement, for a score, or to remove a documented con. Read this page first and decide whether you want that.