Broadlume vs MeasureSquare
Head-to-head comparison of pricing, features, integrations, and use-case fit.
Broadlume
Flooring websites, marketing, and business-management software in one platform
- Starting price
- Custom quote
- Aggregate rating
- —
- Best team size
- 1-100
- Free trial
- No
MeasureSquare
Flooring takeoff and estimating software with laser-measure and floor-plan design
- Starting price
- From $54/mo
- Aggregate rating
- 4.6 / 5
- Best team size
- 1-50
- Free trial
- No
What actually separates them
Only the points where Broadlume and MeasureSquare genuinely differ, from our verified data. Everything they share is further down.
- → Price transparency: MeasureSquare publishes a starting price (From $54/mo). Broadlume does not, so comparing them costs you a sales call.
- → Features the other lacks: Broadlume has job_costing, payment_processing, website_builder; MeasureSquare has material_takeoffs, 3d_modeling, mobile_estimates.
Quick verdict
Broadlume: Flooring retailers and contractors that want their website, digital marketing, and business-management software from a single vendor.
MeasureSquare: Flooring dealers and installers who need precise carpet, vinyl, and roll-goods takeoffs with material and waste calculation on a mobile, laser-measure workflow.
Decision matrix — which one is right for you?
Pick Broadlume if…
- → Your situation matches Broadlume's target profile: Flooring retailers and contractors that want their website, digital marketing, and business-management software from a single vendor
Pick MeasureSquare if…
- → Your situation matches MeasureSquare's target profile: Flooring dealers and installers who need precise carpet, vinyl, and roll-goods takeoffs with material and waste calculation on a mobile, laser-measure workflow
Pricing side-by-side
| Tier | Broadlume | MeasureSquare |
|---|---|---|
| Tier 1 | Custom quote — Custom | Mobile (iPad/iPhone) — $49/mo |
| Tier 2 | — | Multi-family (iPad) — $79/mo |
| Tier 3 | — | Multi-family (Windows) — $149/mo |
| Tier 4 | — | Commercial (Windows) — $179/mo |
Broadlume uses custom-quoted pricing (typically $250-$800/user/mo for enterprise FSM platforms); MeasureSquare has transparent public pricing starting at $54/mo. If budget predictability matters, MeasureSquare wins on transparency alone. If you need enterprise-tier features and don't mind the sales process, Broadlume's custom pricing reflects the deeper feature set.
Pros & cons
Broadlume
- + Native QuickBooks integration (bidirectional sync)
- + Broad feature coverage (8 core features)
- − Customer-satisfaction signals are mixed (low NPS and customer-service scores in third-party data), so support and execution appear uneven
- − No public pricing and a marketing-led, broad product mean you should pin down exactly which modules you are buying
- − No public pricing — sales call required for a quote
MeasureSquare
- + Native QuickBooks integration (bidirectional sync)
- − Priced per user AND per platform, so iPad and Windows editions are billed separately and seats add up
- − It is an estimating/takeoff specialist, not a full dealer ERP, so you still need a POS and accounting system alongside it
Implementation timeline comparison
Broadlume
Not published; the vendor quotes per account, so ask for the onboarding plan in writing before signing
MeasureSquare
1-3 weeks self-service onboarding
Enterprise-tier platforms ($250+/user/mo) typically require 3-6 months with dedicated admin time, custom pricebook setup, and phased rollout to field techs. Mid-tier platforms reach operational status in 4-8 weeks with optional paid onboarding. Entry-tier platforms are designed for self-service onboarding in 1-3 weeks. Always plan for 2-4 weeks of parallel operation with your existing system before cutting over.
Feature comparison
Only in Broadlume
- + job costing
- + payment processing
- + website builder
- + review management
- + inventory
- + crm
- + marketing tools
Both have
- ✓ estimating
Only in MeasureSquare
- + material takeoffs
- + 3d modeling
- + mobile estimates
- + mobile app
- + reporting
Integrations
Only in Broadlume
— None unique —
Both integrate with
- ✓ quickbooks
Only in MeasureSquare
— None unique —
Which fits better in each trade
| Trade | Broadlume fit | MeasureSquare fit | Winner |
|---|---|---|---|
| Flooring | 8 / 10 | 9 / 10 | MeasureSquare |
Vertical-fit scores combine feature coverage, customer base concentration, and the tool's own positioning for the trade. See methodology.
Frequently asked questions
Which is better, Broadlume or MeasureSquare?
Neither is universally better — they target different buyers. Broadlume is best for Flooring retailers and contractors that want their website, digital marketing, and business-management software from a single vendor. MeasureSquare is best for Flooring dealers and installers who need precise carpet, vinyl, and roll-goods takeoffs with material and waste calculation on a mobile, laser-measure workflow. See the decision matrix above for situation-specific guidance, or jump to the per-vertical winner table if you're in a specific trade.
Is Broadlume cheaper than MeasureSquare?
Both Broadlume and MeasureSquare use custom pricing or have similar entry costs — request quotes from both to compare apples-to-apples for your specific team size.
Can Broadlume and MeasureSquare integrate with QuickBooks?
Broadlume integrates with QuickBooks natively. MeasureSquare integrates with QuickBooks natively. Both work with QuickBooks Online; confirm QuickBooks Desktop support before signing if your accountant uses Desktop.
Do Broadlume or MeasureSquare offer a free trial?
Broadlume: no free trial advertised; demo on request. MeasureSquare: no free trial advertised; demo on request.
How long does Broadlume vs MeasureSquare take to implement?
Broadlume: Not published; the vendor quotes per account, so ask for the onboarding plan in writing before signing. MeasureSquare: 1-3 weeks self-service onboarding. Implementation length scales with pricing tier — enterprise platforms ($250+/user/mo) require 3-6 months with dedicated admin time; mid-tier platforms typically reach operational status in 4-8 weeks with optional paid onboarding.
Can I migrate from Broadlume to MeasureSquare (or vice versa)?
Yes, but expect data normalization work. Customer records and active jobs typically import cleanly via CSV. Historical job data, recurring service agreements, and custom pricebooks rarely transfer perfectly — most shops leave historical data in the source system as archival reference rather than migrating it. Budget 2-4 weeks of parallel operation between the two systems during the cutover.
Broadlume vs MeasureSquare: which has better customer support?
Both Broadlume and MeasureSquare offer email support across all tiers, with phone and live chat typically reserved for higher tiers. Response time SLAs vary by tier — entry-tier customers usually get 24-48 hour email response; enterprise customers get dedicated account managers with same-day response. Read recent G2 reviews specifically for support-quality signals before committing.
Which is better for solo contractors vs growing teams?
For solo contractors and 2-3 person teams, the lower-priced option (either) typically wins on cost without sacrificing core features. For growing teams (5-15 employees), evaluate based on which platform's upper tiers include the features you'll need at your 12-18 month projected scale rather than buying for today's team size. For established 15+ employee operations, the depth of enterprise features (reporting, multi-location, marketing attribution) matters more than entry-tier price.
Need a deeper look?
See our full reviews with detailed pricing tiers, integration depth, and weaknesses.
Should your product be in this comparison?
We review Broadlume and MeasureSquare against their own published pricing and terms, and we publish the cons next to the pros. If you build a competing product and it is not covered here, send it to us and it gets the same treatment.
Listings are free. No vendor can pay for placement, for a score, or to have a documented con removed. Read this page first and decide whether you want that.