Kickserv vs Automaid (formerly Launch27)
Head-to-head comparison of pricing, features, integrations, and use-case fit.
Kickserv
QuickBooks-friendly field service software for small service businesses
- Starting price
- From $60/mo
- Best team size
- 1-15
- Free trial
- 30 days
Automaid (formerly Launch27)
Online booking and scheduling software for residential cleaning businesses, formerly Launch27
- Starting price
- From $63.75/mo
- Best team size
- 1-15
- Free trial
- 14 days
What actually separates them
Only the points where our data on Kickserv and Automaid (formerly Launch27) differs. A feature or integration missing from one tool's list means our entry does not record it, not that the tool lacks it. Everything they share is further down.
- → Entry price: Kickserv starts at $60 a month for the company; Automaid (formerly Launch27) starts at $63.75 a month for the company.
- → Trades served: Kickserv serves HVAC, Plumbing, Electrical, General Contractors, Landscaping & Lawn Care, Pest Control, Locksmith, Appliance Repair, Handyman Services, Moving, Restoration, Painting. The other tool's entry does not list them.
- → Integrations listed for one tool only: Kickserv: mailchimp; Automaid (formerly Launch27): zapier, google calendar, twilio, google analytics.
- → Fit for shared trades: Automaid (formerly Launch27) scores higher for Cleaning Services (10/10 vs 7/10).
- → Features listed for one tool only: Kickserv: dispatching, invoicing, estimates quotes; Automaid (formerly Launch27): online booking, recurring scheduling, automated reminders.
Quick verdict
Kickserv: Small service businesses (1-15 employees) that run their books in QuickBooks and want simple scheduling and invoicing.
Automaid (formerly Launch27): Residential cleaning companies that sell through an online booking form with instant pricing and want unlimited users at a flat monthly price.
Vertical fit favors Automaid (formerly Launch27) in 1 of 1 shared trade.
Kickserv has the lower starting price (From $60/mo).
Automaid (formerly Launch27) lists more integrations in our data (6 vs 3).
Decision matrix: which one is right for you?
Pick Kickserv if…
- → Your situation matches Kickserv's target profile: Small service businesses (1-15 employees) that run their books in QuickBooks and want simple scheduling and invoicing
- → Entry price matters most: Kickserv starts at $60 a month for the company; Automaid (formerly Launch27) starts at $63.75 a month for the company
- → You serve several trades: Kickserv serves 13 trades in our data, against 1 for Automaid (formerly Launch27)
- → You want a longer track record: Kickserv was founded in 2006, Automaid (formerly Launch27) in 2013
Pick Automaid (formerly Launch27) if…
- → Your situation matches Automaid (formerly Launch27)'s target profile: Residential cleaning companies that sell through an online booking form with instant pricing and want unlimited users at a flat monthly price
- → You work in Cleaning Services: Automaid (formerly Launch27) has the higher vertical-fit score there (Cleaning Services: 10/10 vs 7/10)
- → Integrations matter: Automaid (formerly Launch27) lists 6 integrations in our data, against 3 for Kickserv
Pricing side-by-side
| Tier | Kickserv | Automaid (formerly Launch27) |
|---|---|---|
| Tier 1 | Start: $60/mo | Base: $63.75/mo |
| Tier 2 | Run: $119/mo | Pro: $127.50/mo |
| Tier 3 | Scale: $199/mo | Plus: $254.15/mo |
Kickserv starts at $60 a month for the company on Start; its top published tier, Scale, is $199 a month. Automaid (formerly Launch27) starts at $63.75 a month for the company on Base; its top published tier, Plus, is $254.15 a month. Kickserv's entry price is $3.75 a month lower.
Pros & cons
Kickserv
- + Lower entry price: From $60/mo
- + 30-day free trial
- + QuickBooks integration listed (QuickBooks (product not specified))
- + Stripe integration listed
- + Serves 13 trades in our data
- − Custom reports start on the Run plan
- − QuickBooks Desktop sync is a paid add-on from the Run plan
- − No built-in phone system
- − Thin inventory and automation
- − Fees are non-refundable and terms renew automatically
Automaid (formerly Launch27)
- + 14-day free trial
- + Higher vertical-fit score for Cleaning Services
- + QuickBooks integration listed (QuickBooks (product not specified))
- + Stripe integration listed
- + Founded in 2013
- − Mobile apps for cleaners are only on the Plus plan ($254.15 a month billed annually, $299 monthly)
- − Integrations such as QuickBooks, Zapier and Twilio SMS start on Pro
- − Card processing rates are not published
- − The May 2026 rename means some login, docs and pricing pages still say Launch27
Feature comparison
Features as listed in our entries. The lists use different words for similar features, so check a feature you need on both vendors' sites.
Listed for Kickserv only
- + dispatching
- + invoicing
- + estimates quotes
- + quickbooks integration
Listed for both
- ✓ scheduling
- ✓ customer portal
- ✓ payment processing
Listed for Automaid (formerly Launch27) only
- + online booking
- + recurring scheduling
- + automated reminders
- + payroll
- + review management
- + mobile app
- + multi location
- + route optimization
Integrations
Listed for Kickserv only
- + mailchimp
Listed for both
- ✓ quickbooks
- ✓ stripe
Listed for Automaid (formerly Launch27) only
- + zapier
- + google calendar
- + twilio
- + google analytics
Which fits better in each trade
| Trade | Kickserv fit | Automaid (formerly Launch27) fit | Winner |
|---|---|---|---|
| Cleaning Services | 7 / 10 | 10 / 10 | Automaid (formerly Launch27) |
Vertical-fit scores (1-10) rate how well each tool is built for the trade, checked against the trades the vendor's own pages say it serves. See methodology.
Frequently asked questions
Which is better, Kickserv or Automaid (formerly Launch27)?
It depends on your trade, team size and budget. Kickserv is best for small service businesses (1-15 employees) that run their books in QuickBooks and want simple scheduling and invoicing. Automaid (formerly Launch27) is best for residential cleaning companies that sell through an online booking form with instant pricing and want unlimited users at a flat monthly price. See the decision matrix above, and the trade-by-trade fit table if you work in one trade.
Is Kickserv cheaper than Automaid (formerly Launch27)?
Kickserv has the lower entry price: $60 a month for the company, against $63.75 a month for the company for Automaid (formerly Launch27). Total cost depends on your team size, the plan you need and any add-ons; see the pricing table above.
Can Kickserv and Automaid (formerly Launch27) integrate with QuickBooks?
Kickserv lists QuickBooks (product not specified). Automaid (formerly Launch27) lists QuickBooks (product not specified). Check which way each sync runs, and on which plans, in each tool's full review before you buy.
Do Kickserv or Automaid (formerly Launch27) offer a free trial?
Kickserv: a 30-day free trial. Automaid (formerly Launch27): a 14-day free trial.
Can I move from Kickserv to Automaid (formerly Launch27) (or the other way)?
Our data does not record migration support for either tool. Ask both vendors which records they import and export (customers, jobs, invoices, recurring agreements, price books), in which file format, and whether they help with the import.
Kickserv vs Automaid (formerly Launch27): which has better customer support?
Our data does not record support channels or response times for either tool. Ask each vendor which support comes with the plan you would buy. Each full review links to G2 and Capterra, where you can read current user reviews.
Which suits a solo contractor, and which a growing team?
Our data puts Kickserv's best team size at 1-15 and Automaid (formerly Launch27)'s at 1-15. Kickserv's entry price is $60 a month for the company; Automaid (formerly Launch27)'s is $63.75 a month for the company. Price both at the team size you expect to have, not only today's.
Need a deeper look?
See our full reviews with each tool's pricing tiers, integrations and weaknesses.
Should your product be in this comparison?
We check Kickserv and Automaid (formerly Launch27) against their own websites and list the cons next to the pros. If you build a competing product that is not listed here, you can submit it for editorial review. An evaluation can end with or without a listing.
Listings are free. We do not accept payment for inclusion, for placement, for a score, or to remove a documented con. Read this page first and decide whether you want that.