Automaid (formerly Launch27) vs Markate
Head-to-head comparison of pricing, features, integrations, and use-case fit.
Automaid (formerly Launch27)
Online booking and scheduling software for residential cleaning businesses, formerly Launch27
- Starting price
- From $63.75/mo
- Best team size
- 1-15
- Free trial
- 14 days
Markate
Affordable field service software for small service businesses
- Starting price
- From $45.95/mo
- Best team size
- 1-5
- Free trial
- 14 days
What actually separates them
Only the points where our data on Automaid (formerly Launch27) and Markate differs. A feature or integration missing from one tool's list means our entry does not record it, not that the tool lacks it. Everything they share is further down.
- → Entry price: Markate starts at $45.95 a month base, more as users are added; Automaid (formerly Launch27) starts at $63.75 a month for the company.
- → Trades served: Markate serves HVAC, Plumbing, Electrical, General Contractors, Landscaping & Lawn Care, Appliance Repair, Handyman Services, Painting, Pressure Washing & Window Cleaning. The other tool's entry does not list them.
- → Integrations listed for one tool only: Automaid (formerly Launch27): quickbooks, stripe, google analytics; Markate: quickbooks online, quickbooks payroll, square, paypal.
- → Fit for shared trades: Automaid (formerly Launch27) scores higher for Cleaning Services (10/10 vs 7/10).
- → Features listed for one tool only: Automaid (formerly Launch27): recurring scheduling, customer portal, payment processing; Markate: invoicing, quotes, dispatching.
Quick verdict
Automaid (formerly Launch27): Residential cleaning companies that sell through an online booking form with instant pricing and want unlimited users at a flat monthly price.
Markate: Solo contractors and small teams wanting affordable FSM with scheduling, dispatch and invoicing.
Vertical fit favors Automaid (formerly Launch27) in 1 of 1 shared trade.
Markate has the lower starting price (From $45.95/mo).
Markate lists more integrations in our data (11 vs 6).
Decision matrix: which one is right for you?
Pick Automaid (formerly Launch27) if…
- → Your situation matches Automaid (formerly Launch27)'s target profile: Residential cleaning companies that sell through an online booking form with instant pricing and want unlimited users at a flat monthly price
- → You work in Cleaning Services: Automaid (formerly Launch27) has the higher vertical-fit score there (Cleaning Services: 10/10 vs 7/10)
Pick Markate if…
- → Your situation matches Markate's target profile: Solo contractors and small teams wanting affordable FSM with scheduling, dispatch and invoicing
- → Entry price matters most: Markate starts at $45.95 a month base, more as users are added; Automaid (formerly Launch27) starts at $63.75 a month for the company
- → You serve several trades: Markate serves 10 trades in our data, against 1 for Automaid (formerly Launch27)
- → Integrations matter: Markate lists 11 integrations in our data, against 6 for Automaid (formerly Launch27)
Pricing side-by-side
| Tier | Automaid (formerly Launch27) | Markate |
|---|---|---|
| Tier 1 | Base: $63.75/mo | Owner Operator: $45.95/mo |
| Tier 2 | Pro: $127.50/mo | Team (base plus $5 per employee): $45.95/mo |
| Tier 3 | Plus: $254.15/mo | - |
Automaid (formerly Launch27) starts at $63.75 a month for the company on Base; its top published tier, Plus, is $254.15 a month. Markate starts on Owner Operator, at $45.95 a month base, more as users are added. Markate's entry price is $17.80 a month lower.
Pros & cons
Automaid (formerly Launch27)
- + 14-day free trial
- + Higher vertical-fit score for Cleaning Services
- + QuickBooks integration listed (QuickBooks (product not specified))
- + Stripe integration listed
- + Founded in 2013
- − Mobile apps for cleaners are only on the Plus plan ($254.15 a month billed annually, $299 monthly)
- − Integrations such as QuickBooks, Zapier and Twilio SMS start on Pro
- − Card processing rates are not published
- − The May 2026 rename means some login, docs and pricing pages still say Launch27
Markate
- + Lower entry price: From $45.95/mo
- + 14-day free trial
- + QuickBooks integration listed (QuickBooks Online, quickbooks payroll)
- + Serves 10 trades in our data
- + Founded in 2015
- − Small company
- − Several features (such as online booking) are paid add-ons
- − Per-employee fee on top of the plan
- − Built for very small teams
Feature comparison
Features as listed in our entries. The lists use different words for similar features, so check a feature you need on both vendors' sites.
Listed for Automaid (formerly Launch27) only
- + recurring scheduling
- + customer portal
- + payment processing
- + payroll
- + review management
- + multi location
- + route optimization
Listed for both
- ✓ online booking
- ✓ scheduling
- ✓ automated reminders
- ✓ mobile app
Listed for Markate only
- + invoicing
- + quotes
- + dispatching
- + client portal
Integrations
Listed for Automaid (formerly Launch27) only
- + quickbooks
- + stripe
- + google analytics
Listed for both
- ✓ zapier
- ✓ google calendar
- ✓ twilio
Listed for Markate only
- + quickbooks online
- + quickbooks payroll
- + square
- + paypal
- + wisetack
- + companycam
- + nicejob
- + responsibid
Which fits better in each trade
| Trade | Automaid (formerly Launch27) fit | Markate fit | Winner |
|---|---|---|---|
| Cleaning Services | 10 / 10 | 7 / 10 | Automaid (formerly Launch27) |
Vertical-fit scores (1-10) rate how well each tool is built for the trade, checked against the trades the vendor's own pages say it serves. See methodology.
Frequently asked questions
Which is better, Automaid (formerly Launch27) or Markate?
It depends on your trade, team size and budget. Automaid (formerly Launch27) is best for residential cleaning companies that sell through an online booking form with instant pricing and want unlimited users at a flat monthly price. Markate is best for solo contractors and small teams wanting affordable FSM with scheduling, dispatch and invoicing. See the decision matrix above, and the trade-by-trade fit table if you work in one trade.
Is Automaid (formerly Launch27) cheaper than Markate?
Markate has the lower entry price: $45.95 a month base, more as users are added, against $63.75 a month for the company for Automaid (formerly Launch27). Total cost depends on your team size, the plan you need and any add-ons; see the pricing table above.
Can Automaid (formerly Launch27) and Markate integrate with QuickBooks?
Automaid (formerly Launch27) lists QuickBooks (product not specified). Markate lists QuickBooks Online and quickbooks payroll. Check which way each sync runs, and on which plans, in each tool's full review before you buy.
Do Automaid (formerly Launch27) or Markate offer a free trial?
Automaid (formerly Launch27): a 14-day free trial. Markate: a 14-day free trial.
Can I move from Automaid (formerly Launch27) to Markate (or the other way)?
Our data does not record migration support for either tool. Ask both vendors which records they import and export (customers, jobs, invoices, recurring agreements, price books), in which file format, and whether they help with the import.
Automaid (formerly Launch27) vs Markate: which has better customer support?
Our data does not record support channels or response times for either tool. Ask each vendor which support comes with the plan you would buy. Each full review links to G2 and Capterra, where you can read current user reviews.
Which suits a solo contractor, and which a growing team?
Our data puts Automaid (formerly Launch27)'s best team size at 1-15 and Markate's at 1-5. Automaid (formerly Launch27)'s entry price is $63.75 a month for the company; Markate's is $45.95 a month base, more as users are added. Price both at the team size you expect to have, not only today's.
Need a deeper look?
See our full reviews with each tool's pricing tiers, integrations and weaknesses.
Should your product be in this comparison?
We check Automaid (formerly Launch27) and Markate against their own websites and list the cons next to the pros. If you build a competing product that is not listed here, you can submit it for editorial review. An evaluation can end with or without a listing.
Listings are free. We do not accept payment for inclusion, for placement, for a score, or to remove a documented con. Read this page first and decide whether you want that.