Markate Review
Affordable field service software for small service businesses
Fit Score
Fit Score
▸ How we scored Markate: 8.8/10
| Factor | Weight | Sub-score |
|---|---|---|
| Vertical fit (best trade) | 60% | 8.0/10 |
| Pricing transparency | 20% | 10.0/10 |
| Integration coverage | 20% | 10.0/10 |
Weighted composite, applied identically to every vendor; no vendor pays to change it. Full Fit Score methodology →
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Quick verdict
Markate is best for Solo contractors and small teams wanting affordable FSM with scheduling, dispatch and invoicing. Pricing starts at $45.95/mo base, plus seats. Trade fit of 8/10 or higher: Handyman Services. 14-day free trial available.
Reviews on review sites
We do not copy third-party review scores onto this page: they change often and we could not verify them. Read Markate's current reviews at the source.
About Markate
Markate is field service software for solo operators and small service businesses, founded in 2015 as a bootstrapped company and based in Scottsdale, Arizona. It covers the core workflow: customer database, job scheduling, dispatching, invoicing with payments, automated appointment reminders and a mobile app for field work, with some features, such as online booking ($10/month), sold as add-ons.
Pricing: the Owner Operator plan is $45.95 a month billed annually (one yearly payment of $551.40) or $49.95 month-to-month, and the Team plan adds $5 per additional employee per month to that base price. Several features are paid add-ons, many of them $10 a month each. There is no contract and no free tier; Markate offers a 14-day free trial with no credit card required. Compared with Joist, which is mainly estimating and invoicing, Markate adds scheduling and dispatching.
Integrations include QuickBooks Online and QuickBooks Payroll, Square and PayPal for payments, Wisetack for customer financing, Google Calendar and Contacts, CompanyCam, NiceJob for reviews, ResponsiBid, Twilio and Zapier. The CompanyCam, NiceJob, ResponsiBid and Zapier integrations are each listed as a $10-a-month add-on.
The trade-off: Markate is built for very small teams. Growing crews that need deeper team management, reporting or membership programs usually move to a larger FSM.
Pricing
| Tier | Price | Notes |
|---|---|---|
| Owner Operator | $45.95/mo | |
| Team (base plus $5 per employee) | $45.95/mo |
Owner Operator $45.95/mo billed annually (one yearly payment of $551.40) or $49.95/mo month-to-month; the pricing page says annual billing saves 8%. Team plan: the same base price plus $5 per additional employee per month. Many features are paid add-ons, most at $10/mo each (e.g. online booking, the fully branded customer portal, and the Zapier, CompanyCam, NiceJob and ResponsiBid integrations); API and developer access $50/mo; Kate-AI receptionist $1 per call; on annual billing, add-ons are billed annually too. No contract; no refunds for early cancellation within a billing period. No free tier; 14-day free trial with full access, no credit card required. Verified against markate.com/pricing 2026-10-08.
Markate starts at $45.95/mo base, plus seats (Owner Operator tier). That is a base price for the account, with seats added on top (see the pricing note): spread across a 5-person team the base alone works out to about $9 per user. Its starting price places it in our entry price band (under $100 per user per month). 14-day free trial.
Pricing verified 2026-10-08. Prices can change, so confirm them with Markate before purchasing.
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Key features
Integrations
Pros
- + Full FSM workflow at a small-business price
Scheduling, dispatching, invoicing, automated reminders, and a mobile app on the Owner Operator plan at $45.95/month billed annually ($49.95 month-to-month), plus $5 per additional employee per month on the Team plan. Some features, such as online booking ($10/month), are paid add-ons.
- + Low entry price
The Owner Operator plan is $45.95/month billed annually ($49.95 month-to-month), and the Team plan adds $5 per additional employee per month, which keeps the total affordable for small teams.
- + Multi-trade coverage in one platform
HVAC, plumbing, electrical, cleaning, handyman, landscaping, appliance repair, supported with relevant workflows. Avoids the dual-platform problem for operations doing multiple service lines.
- + Online booking available as an add-on
A customer-facing online booking widget is available as a $10/month add-on for operations that take website-driven bookings.
- + Mobile app for field work
Mobile app handles real fieldwork (time tracking, customer signatures, photo attachments, invoice generation on-site). Functional and suitable for solo contractors doing quotes and invoices on customer premises.
- + Financing and payment options
Wisetack customer financing, plus Square and PayPal for payments, so small shops can take cards and offer monthly payments without a separate setup.
Cons
- − Small company
Markate is a small, bootstrapped company. Ask about support hours and the product roadmap if you plan to run your business on it for years.
- − Paid add-ons
Several features, including online booking ($10/month), are sold as add-ons on top of the $45.95/month (billed annually) Owner Operator plan and the $5 per-employee fee, so price your full configuration before committing.
- − Per-employee fee
On top of the plan price, each additional employee adds $5 a month, so price your full team plus the add-ons you need.
- − Built for very small teams
Growing past a handful of employees usually brings needs (deeper dispatching, reporting, membership programs) that a larger FSM such as Jobber, Housecall Pro or Workiz covers better.
Implementation
Markate is self-service to set up; start on the 14-day free trial. Import customers (manually or by CSV), set up your service catalog and prices, install the mobile app, and run your first jobs end to end (quote, schedule, invoice, payment). Connect QuickBooks Online and your payment processor, switch on appointment reminders, and add online booking if you buy that add-on.
Best for / Watch out for
Best for
Solo contractors and small teams wanting affordable FSM with scheduling, dispatch and invoicing
Watch out for
Small company; several features (such as online booking) are paid add-ons; per-employee fee on top of the plan; built for very small teams
Available for these trades
Alternatives to Markate
Matched on tool type, shared trades, price tier and team size.
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Starts at $59 a month base, more as users are added; stronger hvac specialty fit.
Starts at $208 a month for the company; stronger hvac specialty fit.
User reviews
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Frequently asked questions
How does Markate compare to Joist?
Joist is estimating-and-invoicing software (its Run plan adds jobs and scheduling). Markate covers scheduling, dispatching and invoicing, and sells a client portal as a $10/month add-on. For solo contractors who only need quotes and invoices, Joist (from $8.34/month billed annually, $10 billed monthly) is cheaper and simpler; for scheduling and dispatching to techs, Markate (from $45.95/month billed annually, $49.95 month-to-month) is more capable.
Does Markate have a free tier?
No. Markate's entry plan is Owner Operator at $45.95/month billed annually ($49.95 month-to-month), plus $5 per additional employee per month on the Team plan, and some features such as online booking are $10/month add-ons. It offers a 14-day free trial with no credit card required.
When should I outgrow Markate?
Typical triggers: your team grows past a handful of employees, you need advanced dispatching with route optimization, you want recurring service or membership management, or you need a wider integration set. At that point Jobber, Housecall Pro, FieldPulse or Workiz usually fit better despite the higher cost.
Does Markate handle online customer booking?
Yes, as a $10/month add-on. The customer-facing online booking widget integrates with Markate scheduling, so customers can book through your website or a Markate-hosted page and bookings flow into Markate and route to available techs.
How is Markate priced?
The Owner Operator plan is $45.95/month billed annually ($49.95 month-to-month); the Team plan is the same base price plus $5 per additional employee per month. Several features are paid add-ons (for example, online booking at $10/month); on annual billing, add-ons are billed annually too. There is no contract, and Markate does not refund early cancellations within a billing period. There is no free tier, but a 14-day free trial is available. Check Markate's pricing page for current add-on prices before budgeting.
Ready to try Markate?
Pricing starts at $45.95/mo base, plus seats. 14-day free trial. The pricing note records that no credit card is needed.
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