Automaid (formerly Launch27) vs Workiz
Head-to-head comparison of pricing, features, integrations, and use-case fit.
Automaid (formerly Launch27)
Online booking and management for residential cleaning businesses
- Starting price
- From $75/mo
- Aggregate rating
- 4.3 / 5
- Best team size
- 1-15
- Free trial
- 14 days
Workiz
Field service software for on-demand service pros
- Starting price
- Custom quote
- Aggregate rating
- 4.5 / 5
- Best team size
- 1-15
- Free trial
- 14 days
Quick verdict
Automaid (formerly Launch27): Residential cleaning operations wanting strong online booking and recurring scheduling.
Workiz: On-demand service businesses (locksmiths, garage door, junk removal, appliance repair).
User ratings favor Workiz (4.5 vs 4.3).
Decision matrix — which one is right for you?
Pick Automaid (formerly Launch27) if…
- → Your situation matches Automaid (formerly Launch27)'s target profile: Residential cleaning operations wanting strong online booking and recurring scheduling
Pick Workiz if…
- → Your situation matches Workiz's target profile: On-demand service businesses (locksmiths, garage door, junk removal, appliance repair)
- → You serve multiple trades — Workiz covers 9 verticals vs Automaid (formerly Launch27)'s 1
- → Google Local Services Ads drive your inbound calls — Workiz has native GLS integration; Automaid (formerly Launch27) doesn't
Pricing side-by-side
| Tier | Automaid (formerly Launch27) | Workiz |
|---|---|---|
| Tier 1 | Solo — $49/mo | Lite — $65/mo |
| Tier 2 | Growth — $99/mo | Standard — $169/mo |
| Tier 3 | Pro — $199/mo | Pro — $299/mo |
| Tier 4 | — | Ultimate — Custom |
Workiz uses custom-quoted pricing (typically $250-$800/user/mo for enterprise FSM platforms); Automaid (formerly Launch27) has transparent public pricing starting at $75/mo. If budget predictability matters, Automaid (formerly Launch27) wins on transparency alone. If you need enterprise-tier features and don't mind the sales process, Workiz's custom pricing reflects the deeper feature set.
Pros & cons
Automaid (formerly Launch27)
- + 14-day free trial, no credit card required
- + Native QuickBooks integration (bidirectional sync)
- + Built-in Stripe payment processing
- + Broad feature coverage (8 core features)
- + 14 years of product maturity (founded 2012)
- − Cleaning-only
- − Less broadly featured than ZenMaid for some workflows
- − UI dated compared to newer competitors
Workiz
- + 14-day free trial, no credit card required
- + Higher aggregate user rating (4.5 / 5)
- + Native QuickBooks integration (bidirectional sync)
- + Built-in Stripe payment processing
- + Native Google Local Services Ads integration
- − Less polished than Jobber/Housecall Pro for traditional residential trades
- − No public pricing — sales call required for a quote
Implementation timeline comparison
Automaid (formerly Launch27)
1-3 weeks self-service onboarding
Workiz
3-6 months for full deployment with dedicated implementation manager
Enterprise-tier platforms ($250+/user/mo) typically require 3-6 months with dedicated admin time, custom pricebook setup, and phased rollout to field techs. Mid-tier platforms reach operational status in 4-8 weeks with optional paid onboarding. Entry-tier platforms are designed for self-service onboarding in 1-3 weeks. Always plan for 2-4 weeks of parallel operation with your existing system before cutting over.
Feature comparison
Only in Automaid (formerly Launch27)
- + recurring scheduling
- + customer portal
- + automated followup
- + route optimization
- + payment processing
- + team management
- + automated reminders
Both have
- ✓ online booking
Only in Workiz
- + scheduling
- + dispatching
- + invoicing
- + phone system
- + call masking
- + marketing automation
- + ai phone agent
Integrations
Only in Automaid (formerly Launch27)
- + mailchimp
Both integrate with
- ✓ quickbooks
- ✓ stripe
- ✓ zapier
Only in Workiz
- + google local services
- + angi
Which fits better in each trade
| Trade | Automaid (formerly Launch27) fit | Workiz fit | Winner |
|---|---|---|---|
| Cleaning Services | 9 / 10 | 7 / 10 | Automaid (formerly Launch27) |
Vertical-fit scores combine feature coverage, customer base concentration, and the tool's own positioning for the trade. See methodology.
Frequently asked questions
Which is better, Automaid (formerly Launch27) or Workiz?
Neither is universally better — they target different buyers. Automaid (formerly Launch27) is best for Residential cleaning operations wanting strong online booking and recurring scheduling. Workiz is best for On-demand service businesses (locksmiths, garage door, junk removal, appliance repair). See the decision matrix above for situation-specific guidance, or jump to the per-vertical winner table if you're in a specific trade.
Is Automaid (formerly Launch27) cheaper than Workiz?
Both Automaid (formerly Launch27) and Workiz use custom pricing or have similar entry costs — request quotes from both to compare apples-to-apples for your specific team size.
Can Automaid (formerly Launch27) and Workiz integrate with QuickBooks?
Automaid (formerly Launch27) integrates with QuickBooks natively. Workiz integrates with QuickBooks natively. Both work with QuickBooks Online; confirm QuickBooks Desktop support before signing if your accountant uses Desktop.
Do Automaid (formerly Launch27) or Workiz offer a free trial?
Automaid (formerly Launch27): 14-day free trial, no credit card required. Workiz: 14-day free trial, no credit card required.
How long does Automaid (formerly Launch27) vs Workiz take to implement?
Automaid (formerly Launch27): 1-3 weeks self-service onboarding. Workiz: 3-6 months for full deployment with dedicated implementation manager. Implementation length scales with pricing tier — enterprise platforms ($250+/user/mo) require 3-6 months with dedicated admin time; mid-tier platforms typically reach operational status in 4-8 weeks with optional paid onboarding.
Can I migrate from Automaid (formerly Launch27) to Workiz (or vice versa)?
Yes, but expect data normalization work. Customer records and active jobs typically import cleanly via CSV. Historical job data, recurring service agreements, and custom pricebooks rarely transfer perfectly — most shops leave historical data in the source system as archival reference rather than migrating it. Budget 2-4 weeks of parallel operation between the two systems during the cutover.
Automaid (formerly Launch27) vs Workiz: which has better customer support?
Both Automaid (formerly Launch27) and Workiz offer email support across all tiers, with phone and live chat typically reserved for higher tiers. Response time SLAs vary by tier — entry-tier customers usually get 24-48 hour email response; enterprise customers get dedicated account managers with same-day response. Read recent G2 reviews specifically for support-quality signals before committing.
Which is better for solo contractors vs growing teams?
For solo contractors and 2-3 person teams, the lower-priced option (either) typically wins on cost without sacrificing core features. For growing teams (5-15 employees), evaluate based on which platform's upper tiers include the features you'll need at your 12-18 month projected scale rather than buying for today's team size. For established 15+ employee operations, the depth of enterprise features (reporting, multi-location, marketing attribution) matters more than entry-tier price.
Need a deeper look?
See our full reviews with detailed pricing tiers, integration depth, and weaknesses.